Global Golden Arches

International Business Study

1948

McDonald Brothers

14th & E Street

San Bernadino, CA

McDonald's is the largest and best-known

global food service retailer with more than 30,000 restaurants in

121 countries.

Russia

RUSSIA:

The food is basically the same as the U.S. but converted to rubles. These restaurants are EXTREMELY busy and you have to wait to find a place to sit.

McDonald’s is a good place to visit if your Russian isn’t very good because all you have to do is simply point to the menu board and hold up the appropriate number of fingers for the value meal you wish to order.

Fast-food restaurants are very popular in Saudi Arabia, and western chains have local owners and managers. Since women cannot drive in Saudi Arabia, many restaurants offer free home delivery. See the McDonald's van parked out front?

Oman

McArabia:

grilled chicken sandwich on Arab bread with lettuce, tomatoes, and Arab sauce

Beijing, China

Rice-loving Hong Kong, has - of course - Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice

Japan

Tamago Double Mac

beef patties and cheese topped with a fried egg and bacon

Breakfast & Lunch together!

Japan:

Ebichiki

(Shrimp & Chicken

McNuggets

JAPANJapan totally reinvents McDonald's with its Ebi Filet-O (shrimp burgers),

Koroke Burger (mashed potato, cabbage and katsu sauce, all in a

sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea-flavored milkshake!

Singapore

Singapore:

Thailand

India

A traditional Mexican soft flat bread that envelops crispy golden brown cottage cheese encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.

France, Germany & Czech Republic:

McDonald’s Beer

Netherlands: McKroket

deep fried roll containing beef ragout and served on a bun.

In fish-loving Norway, they have the McLaks, a sandwich made of grilled salmon and dill sauce.

In parts of Canada, have a lobster dinner with the McLobster lobster roll.

In Chile, you can dress your burgers with - not ketchup - avocado paste!

In Costa Rica, unsurprisingly, you can order Gallo Pinto, meaning rice and beans.

Afghanistan

Iraq

Luckily there is no McDonald's yet in Ghana. As a talisman to ward the transnational corporation off, they sarcastically built this Independence Arch in the trademark golden arches shape.

Hmmm….

Why do companies frequently expand their business operations into other countries?

What are the benefits of doing business in other countries?

Drawbacks?

What factors prompted McDonald’s to open restaurants outside the U.S.?

How have social and cultural factors affected the company’s international business activities?

What risks has the company faced when opening restaurants in other countries?

What actions would you suggest for McDonald’s to continue to be successful in international business?

References:

http://photos.igougo.com/travelcontent/journalEntryDining.aspx?EntryID=7539

http://islam.about.com/od/saudiarabia/ig/Riyadh/McDonald-s.htm

http://www.traveljournals.net/pictures/2864.html

http://www.thebeijingguide.com/modern/index.html

http://www.time.com/time/potw/20011026/4.htmlhttp://commons.wikimedia.org/wiki/Image:Mcdonalds_Japan_06.jpghttp://www.wafflebox.com/mcdonalds-around-the-world/

http://www.fjetsam.com/index.php/features/mcmenu-madness-part-i-international.index.html

http://flourish.org/ghana/products.php