global home improvement - herstellerverband · diy market (2017 - € n) 319 168 319 606 diy market...

2018

GLOBAL HOME IMPROVEMENT

Report

Foreword

We are pleased to be introducing the 2018 global report for DIY and Home

Improvement.

Previously, we fully updated the Global Home Improvement Report for quicker, more efficient and

easier access to key information.

For the 2018 release, and with the help of EDRA/GHIN Members, we focused on data quality and

accuracy improvements. To accomplish this the statistics for the 2018 report have been confirmed

by EDRA/GHIN where possible, and compared with the statistics released by other statistic offices.

We hope this new edition of the Global Home Improvement Report helps you in taking greater

advantage of DIY market opportunities.

Ralf RAHMEDE, General Manager, FEDIYMAJohn HERBERT, General Secretary, EDRA GHIN Audrey VAN DEN BERG, Market Analyst, in charge of the 2018 Home Improvement Global Report

3Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed

Contents

Section 1: Global Analysis

This section aims to provide an overview of the global DIY market :

• Global market size evolution

• Main regions: market sizes, evolution, average DIY expenditure per capita

• Main DIY national markets

• National average DIY expenditure per capita

• Focus on European DIY markets

Section 2: Countries

This section provides 2-page synoptic information for the major

DIY markets, in decreasing order of market size.

• On page 1 you will find the key indicators at a glance :

population, GDP, DIY market, DIY average expenditure…

• On Page 2 you will find information on the Top 10 DIY retail

chains in the country: 2016 and 2017 sales, number of stores,

and total sales surface.

• For Countries with more than 10 DIY retail chains, a

comprehensive table is included.

• We added 4 countries in comparison to last year. These

countries are : Thailand, Indonesia, Malaysia and the

Philippines.

Section 3: Major DIY Groups

This section focuses on the major groups in the DIY market at a

worldwide level. More details are provided for the Top 10 through

a 2-page overview: T/O evolution, global market share

evolution, countries of operation, retail chains…

At the end of the document, information is provided about the

main DIY groups and money conversion.

4

Currency: US Dollar (USD) Av. exchange rate VS € for 2017: 0,88698 In 2017 USD depreciated VS EUR (-2%)

USA Europe USA World

Population (2017 - M) 327 743 327 7 633

Evolution 2005-2017 (last 12 years) 10% 2% 10% 17%

GDP (PPP based) per capita (2017 - K€)Current prices - exchange rate $ VS € : 0,88698

52 776 33 158 52 776 18 442

DIY market (2017 - €Bn) 319 168 319 606

DIY market evolution 2016-2017 3% 5% 3% 3%

DIY expenditure per capita (2017 - €) 975 226 976 79

Urban population % (2018) 82% 72% 82% 61%

Home ownership % (2014) 63% 69% 82% -

Human Development Index (HDI) - 2015 0,9 0,8 0,9 0,7

Country name USA

Demographics

Economics

Housing

Detailed information

327

82%

63%

million people

live incities

owntheirhome

238 251 262 275311 319

2012 2013 2014 2015 2016 2017

Tota

l sa

les,

€B

n

DIY Market size evolution

+3%

+34%

53%

% of worldwide DIY sales

Northern America

319 €Bn

Last year(2016/2017)

Last 5 years(2012/2017)

Key indicators

Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed

327

743

327

USA

Europe

USA

Population (M)

52 776

33 158

52 776

USA

Europe

USA

GDP per Capita (€)

975

226

976

USA

Europe

USA

DIY expenditure per capita (€)

20

Home Depot

Lowe's

Ace Hardware

Menard's

Tractor Supply

Sears

Do it best

Harbor Freight Tools

84 Lumber

True Value

Sherwin-Williams

Northern Tool

Sutherlands

Orchard Supply

Atwoods Ranch&Home

Stine

Curtis LumberIn 2017 USD depreciated VS EUR (-2%) Hancock Lumber

Valu Home Center

Friedman's

Marvin's

Jerry's

Buchheit

Higginbothams

City Mill

Builder's discount

Hardware Hawaii

Stone's

Ritter Lumber

Home Depot Home Depot 78 262 81 968 5% 44% 1 980 19 131 9 662 4 285 CI Total DIY channel

Lowe's Lowe's 54 685 55 667 2% 30% 1 740 18 050 10 374 3 084 CI Other channels

Ace Hardware Cooperative 10 659 9 565 -10% 5% 4 418 3 733 845 2 562 CI Total DIY market

Menard's Menard's 8 585 8 870 3% 5% 305 3 264 10 702 2 718 CI

Tractor Supply Tractor Supply 6 442 6 436 0% 3% 1 685 2 504 1 486 2 570 DV

Sears Sears 8 650 8 870 3% 5% 1 002 11 860 11 836 748 DV

Do it best Cooperative 2 736 2 736 0% 1% 3 800 2 660 700 1 029 DV

Harbor Freight Tools Harbor Freight Tools 2 333 2 625 13% 1% 900 1 700 1 889 1 544 OE

84 Lumber 84 Lumber 2 586 2 555 -1% 1% 250 750 3 000 3 406 CI

True Value True Value 1 993 1 823 -9% 1% 4 311 2 371 550 769 DV

Other chains 5 656 6 090 8% 3% 4 471 3 667 820 1 661

Total DIY channel 182 587 187 205 3% 100% 24 862 69 689 2 803 2 686

Other channels 128 255 131 499 3%

Total DIY market 310 841 318 704 3%

Retailer Owner2016 Sales

(€M)

2017 Sales

(€M)Ev.

Retailer

SourceM/S Storessqm

* 1 ,000Av. sqm

TO /sqm

(€ )

327

82%

63%

million people

live incities

owntheirhome

+3%

+34%


Last 5 years(2012/2017)

DIY Competitors, USA

Home Depot 44%

Lowe's 30%

Ace Hardware 5%

Menard's 5%

Tractor Supply 3% Others

13%

DIY Competitors M/S

9 662

10 374

845

10 702

1 486

2 803

HOME DEPOT

LOWE'S

ACE HARDWARE

MENARD'S

TRACTOR SUPPLY

TOTAL DIY CHANNEL

sqm

Top 5 Average size of a store

4 285 €

3 084 €

2 562 €2 718 €

2 570 € 2 686 €

HOME DEPOT

LOWE'S ACE HARDWARE

MENARD'S TRACTOR SUPPLY

TOTAL DIY CHANNEL

Top 5 Average T/O / sqm

Home

Depot 5%

Lowe's

2%

Ace

Hardware -10%

Menard's

3% Tractor

Supply 0%

Top 5 Year-on-year evolutionBubble size: sales2017

Top 10 Competitors

Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed

975

976


21

20

+1 % VS 2016

+0 % VS 2016

Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed

Contents (detailed)

Methodology Page 7

Section 1: Global Analysis

Global overview Page 12Top 10 DIY national markets Page 14Main national DIY markets Page 16DIY average expenditure by country Page 17Focus on America Page 18Focus on Europe Page 19European DIY markets Page 20Focus on Eurozone countries Page 21Status of European countries regarding EU and Euro Page 22

Section 2: Countries (listed in alphabetical order)

Argentina Page 99Australia Page 42Austria Page 60Belgium Page 87Brazil Page 72Bulgaria Page 131Canada Page 31Chile Page 80China Page 82Colombia Page 105Croatia Page 123Czech Republic Page 97Denmark Page 66Finland Page 77France Page 39Germany Page 28Greece Page 115Hungary Page 109Iceland Page 129Indonesia (new) Page 121Ireland Page 103Israel Page 93Italy Page 44Japan Page 33Latvia Page 125Lithuania Page 111Luxembourg Page 127


Contents (detailed)

Macedonia Page 137Malaysia (new) Page 139Mexico 2Netherlands Page 84New Zealand Page 70Norway Page 74Peru Page 107Poland Page 55Portugal Page 101Romania Page 89Russian Federation Page 49Serbia Page 133Slovakia Page 117Slovenia Page 119South Africa Page 47Spain Page 52Sweden Page 57Switzerland Page 64Thailand (new) Page 91The Philippines (new) Page 113Turkey Page 68Ukraine Page 95United Kingdom Page 35Uruguay Page 135USA Page 24

Section 3: Major DIY Groups

Top 10 DIY Groups worldwide Page 142

THE HOME DEPOT Page 145LOWE’S Page 147ADEO Page 149KINGFISHER Page 151BUNNINGS Page 153MENARD’S Page 155OBI Page 157BAUHAUS Page 159SODIMAC Page 161ACE HARDWARE Page 163

Main DIY Groups Page 166Yearly average exchange rates Page 170


Methodology (1/3)

Demographics and Economy

In the country profiles, the general indicators are based upon national or international statistics. As follows :

• The source for the Total Population and the Population Growth is the United Nations Department of

Economic and Social Affairs.

• The GDP per capita is PPP based (Purchasing Power Parity). This way of calculating takes the costs of

living into account. The datasets come from the IMF (International Monetary Fund).

• The Human Development Index (HDI) is a composite statistic of life expectancy, education and per

capita income indicators, which are used to rank countries in terms of human development. Data is

provided by the United Nations Development Programme.

• The % of Urban Population comes from the United Nations (World Urbanization Prospects).

• The % of Home Ownership is not available for all the countries. It comes from different sources :

• European countries: Eurostat

• Russian Federation: Statcan / Federal State Statistic

• USA: US Census Bureau

• Japan: Statistics Bureau of Japan

• China: Beijing University of Social Sciences

• Turkey: Turkish Statistical Institute

• Brazil: INEG Brazil

DIY market sizes

• Sales to consumer (Net Sales)

• Most global market sizes are our own estimates,

drawing upon a variety of sources : data directly

provided by the retailing companies, external

surveys or press information.

• Please note that in some cases, the 2016

market size has been updated according to new

information and may not be equal to 2016

market size published in the previous issue.

1

2

3

4

5

Currency : Euro (EUR)

Germany Europe USA World

Population (2017 - M) 82 743 327 7 633

Evolution 2005-2017 (last 12 years) 1% 2% 10% 17%

GDP (PPP based) per capita (2017 - K€)Current prices - exchange rate $ VS € : 0,88698

44 726 33 158 52 776 18 442

DIY market (2017 - €Bn) 38 166 303 588

DIY market evolution 2016-2017 1% 4% 2% 3%

DIY expenditure per capita (2017 - €) 465 224 927 77

Urban population % (2018) 77% 72% 82% 61%

Home ownership % (2014) 52% 69% 82% -

Human Development Index (HDI) - 2015 0,9 0,8 0,9 0,7

Demographics

Economics

Housing

Detailed information

82

77%

52%

million people

live incities

owntheirhome

36,2 36,136,6

37,1 37,9 38,3

2012 2013 2014 2015 2016 2017

Tota

l sa

les,

€B

n

DIY Market size evolution

+1%

+6%

Europe

38 €Bn


Last 5 years(2012/2017)

Key indicators

Fediyma Global DIY Report 2017 - Copyright Feydima vzw - Copies are not allowed

82

743

327

Germany

Europe

USA

Population (M)

44 726

33 158

52 776

Germany

Europe

USA

GDP per Capita (€)

465

224

927

Germany

Europe

USA


7%

% of worldwide DIY sales

23%

% of Europe DIY sales

28Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed

6

7

6

1 2

4

53


Methodology (2/3)

Retailers’ sales figures

In order to make this document a better decision-making tool, we specify the source of the sales figures we

mention in the document. We used the following code, in decreasing order of data relialibility:

• CI: Corporate information (either Annual Reports or information directly provided by the company)

• EM: Data provided by EDRA/GHIN Members

• DV: information coming from Dähne Verlag 2017 survey (www.daehne.de)

• OE : Our Estimate. This information may not be conform to reality. It is a mere estimate of the sales

figure when no data is available.

For 2017, 59% of global T/O is based upon Corporate Information, 23% come from Dahne Verlag, 11% from

EDRA/GHIN members and 7% upon our own estimates.

Please note that this code only refers to the 2017 sales figure. In many cases, the 2016 sales figure is already

known, so the source may be different for the 2016 sales figure and the 2017 sales figure.

1

When unknown, the 2017 sales figure is estimated

taking into account the following information,

according to their availibility:

• 2016 sales• 2017/2016 total surface change• 2017/2016 national market size change• Former year-on-year increase or decrease of this

retail chain.

Stores and surfaces

Both number of stores and total sales surface can also

come from different sources.

Please note that in some cases, the source may differ

from the specified source for the 2016 sales figure.

For instance, for one retailer, the sales figure may be

our own estimate whereas the number of stores is

imparted on the company’s website.

In general, when the total sales surface is unknown, it

is estimated from the average surface of comparable

retail chains in the same country.

8

2

Obi Tengelmann 3 189 3 129 -1,9% 17% 352 2 768 7 864 1 130 CI

Bauhaus Interbauhaus 3 120 3 119 0,0% 17% 154 1 798 11 675 1 735 OE

Toom / B1 Rewe 2 236 2 250 0,6% 12% 333 2 164 6 498 1 040 DV

Hornbach Hornbach 2 040 2 071 1,5% 11% 98 1 051 10 722 1 971 DV

Hagebaumarkt Hagebau/cooperation 1 908 1 961 2,8% 11% 341 1 901 5 575 1 032 DV

Globus Globus 1 374 1 440 4,8% 8% 89 773 8 690 1 862 DV

Eurobaustoff Eurobaustoff 985 994 0,9% 5% 377 581 1 541 1 711 DV

Bauvista Cooperative 786 784 -0,3% 4% 393 635 1 616 1 235 DV

Hellweg Hellweg Group 678 692 2,1% 4% 90 712 7 916 971 DV

Krämer Family owned 282 295 4,6% 2% 218 231 1 062 1 275 DV

Other chains 1 669 1 709 0,7% 9% 924 1 644 4 768 1 015

Total DIY channel 18 268 18 444 1,0% 100% 3 369 14 259 4 232 1 294

Other channels 19 617 19 807 1,0%

Total DIY market 37 885 38 251 1,0%

M/S Storessqm

* 1 ,000Av. sqm

TO /sqm

(€ )Retailer Owner

2016 Sales

(€M)

2017 Sales

(€M)Ev. Source

DIY Competitors, Germany

Obi 17%

Bauhaus 17%

Toom / B1 12%Hornbach

11%

Hagebaumarkt

11%

Others32%

DIY Competitors M/S

7 864

11 675

6 498

10 722

5 575

4 232

OBI

BAUHAUS

TOOM / B1

HORNBACH

HAGEBAUMARKT

TOTAL DIY CHANNEL

sqm

Top 5 Average size of a store

1 130 €

1 735 €

1 040 €

1 971 €

1 032 €1 294 €

Top 5 Average T/O / sqm

Obi

-1,9%

Bauhaus

0,0%

Toom / B1

0,6%

Hornbach

1,5%

Hagebaumarkt

2,8%

Top 5 Year-on-year evolutionBubble size: sales2017

Top 10 Competitors

Fediyma Global DIY Report 2017 - Copyright Feydima vzw - Copies are not allowed 29

-6 % VS 2016

+2 % VS 2016

Fediyma Global Home Improvement Report 2018- Copyright Feydima vzw - Copies are not allowed

12


Methodology (3/3)

Money conversion

In order to consolidate data at a worldwide level, all sales figures are converted into Euro.

The evolution of exchange rates makes it difficult to compare year-on-year evolution between Eurozone and

no-Eurozone countries. For instance, a country whose currency appreciated against Euro will seem to grow

faster when converted into Euro than in local currency unit.

Definitions

• Sales figures are sales to consumers (net sales).

• In this study, the overall size of the DIY market is estimated through consumer sales (net sales excluding

VAT) and by adding all DIY groups net sales.

• Sales surfaces are stated in sqm

• By « Other channels » we mean the following channels: Builder’s merchants, timber merchants,

hardware stores, garden centers, rural equipment stores.

• Food retail is excluded from this survey.

• Some Department Stores in the US are reported in this survey, but only their DIY sales are included.

Warning

The global results are general estimates only and are based on the accuracy and completeness of the data

collected, with the level of accuracy varying from one company to another.

In particular, some data for sales figures, number of stores or total sales surfaces are only estimates carried

out subsequently, and are only illustrative.

This study does not take into account professional networks, small independent retailers, general store

departments, hypermarkets and supermarkets and sales by pure-players on the Internet (Amazon, Mano-

Mano, Alibaba, etc.).

The data generated by this tool does not create a legal or contractual obligation for FEDIYMA or

EDRA/GHIN. FEDIYMA and EDRA/GHIN accept no responsibility for any errors, omissions or misleading

statements in this report and no responsibility is accepted as to the standing of any company, company or

individual mentioned.


Section 1

Global analysis

Global overview

12

#1Northern America

334 €Bn

#5Africa/Middle East

13 €Bn

#4Latin America

17 €Bn#3

Asia/Pacific56 €Bn

#2Europe168 €Bn

Note : the average expenditure per capita is based upon the total population of the countries included in this Report, not on the total population of the whole region. For instance in Africa/Middle East only 3 countries are included in the Report.


27 €

34 €

91 €

226 €

919 €

ASIA

LATIN AMERICA

AFRICA

EUROPE

NORTHERNAMERICA

2017 DIY average expenditure per capita

2%

4%

-3%

8%

1%

24%

0%

-2%

2%

36%

Northern America

Europe

Asia/Pacific

Latin America

Africa/Middle East

Market size evolution

2016-2017 2012-2017

Northern America

57%Europe

29%

Asia/Pacific9%

Latin America

3%

Africa/Middle East2%

2017 DIY sales

Global DIY overview

13

2,1%2,5%

1,8% 1% 1,7%

-0,4%

2,5%3,2%

4,7%

2,6%

2013 2014 2015 2016 2017

Compared growth rates: DIY market and GDP

Global GDP Global DIY Market

GDP : Current international $ / Source: IMFGlobal DIY Market: € / FEDIYMA estimate*2016 Increase of x% partly due to different sources for sales net estimations and to the add of 4 new countries.


519 517 530 547 572 587

2012 2013 2014 2015 2016 2017

€ B

n

Global DIY market evolution

Top 10 DIY national markets

14

Germany, 38 €Bn

Japan, 30 €Bn

UK, 27 €Bn

#1

USA, 303 €Bn

Canada, 32 €Bn

Bubble size : 2017 DIY market size

#2#4

#5

#3

#10

#7

#8

#9

#6France,21 €Bn Russian

Federation,7 €Bn

Australia,15 €Bn

Italy,12 €Bn

South Africa,7 €Bn

303

38

32

30

27

21

15

12

7

7

USA

Germany

Canada

Japan

UK

France

Australia

Italy

South Africa

RU

€ B

n

2017 main DIY market sizes

926

855

593

465

401

327

236

206

129

51

USA

Canada

Australia

Germany

UK

France

Japan

Italy

South Africa

RU

2017 average DIY expenditure per capita


global home improvement - herstellerverband · diy market (2017 - € n) 319 168 319 606 diy market...

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