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Global ICT SummitGlobal ICT Summit ICT for Empowering People’s Ties in Rebuilding Japan13-14 June, 2011 Tokyo
Cloud Computing led Infrastructure for growthCloud Computing led Infrastructure for growth
Ernst RaueMember of the Board
Deutsche Messe AGMessegelände30521 Hannover30521 Hannover Germany
Slide 2
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Mobile InternetInnovationCloud ComputingCloud ComputingCommunicationsOnline CommerceOnline AdvertisingTechnology
Sources: Morgan Stanley, Deutsche Messe AG
Slide 3
Sources: Morgan Stanley, Deutsche Messe AG
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Mobile Internet
Mobile Internet ramping faster than Desktop Internet didApple leading charge - Faster than NTT docomo i-mode New Computing Cycles – much faster
- Mainframe, Minicomputer, PC, Desktop Internet, Mobile Internetp p- Reduce usage friction via better processing power, improved user interface,
smaller form factor, lower prices, expanded services- Apple iPad among the fasted growing new consumer computing devices ever.
Wireless Consumers expect - Always-on access with super-fast boot-time- Fast access to nearly all information
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y- Long battery life in elegant portable devices
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Innovation
U ll hi h l l f i ti f i b tUnusually high level of innovation from incumbents- Apple, Google, Amazon, Tencent, PayPal, Netflix, Salesforce
Unusually high level of Innovation from new attackers- Facebook, Skype, Twitter, aso.
Unusually high level of global innovation- Fast learning from each other
Facebook social Network Tencent social network
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- Facebook social Network – Tencent social network
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Cloud Computing (Consumer first, Enterprise next)
H h d f E t i UHome users ahead of Enterprise Users- Quality of home based computing has been evolving at faster pace than
enterprise computing. Cloud based connectivity is normal. Enterprises are being forced to play catch upbeing forced to play catch up
Consumers expect easy-to-use 24x7 connectivity and want the same at work- Wireless device (smartphone / tablet) adoption has empowered consumers to
expect and demand cloud-based high-speed wireless connectivity 24x7
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Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Cloud Computing (Consumer first, Enterprise next)
R i di d l h l d d l i k t d lRecession-spending delays helped underlying markets devolop- Recession-related technology spending delays from 2007 to 2009, in effect,
allowed cloud-based services to evolve / develop / mature to levels that are more ‘enterprise ready’more enterprise-ready
Less concern about security issues- Cloud-based security concerns have abated somewhat as enterprises realize
the difference in risk profile between internal and external environments is lower than they once believed
Slide 7
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Communications
S i l N t ki (ti t) d il i 11/07Social Networking usage (time spent) surpassed email in 11/07Social Networking users surpassed email in 07/09
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Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Online advertising
M b t i ldMay be entering golden ageJapan shows potential for mobile advertisingJapan mobile advertising revenue is $ 11 per user vs. $ 1 six years agoPersonalized informationReal-time search trends to see what’s hot
Slide 9
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Online Commerce
Amazon.com, ebay aso. are doing better than classical retailChina’s TaoBao supporting impressive momentumJapan shows potential for mobile commercep p
Slide 10
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market? Trends Outline.
Technology
M t dMore connectedMore affordableFasterEasier to useAccess nearly everything (in the cloud)Longer battery lifeLonger battery life
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Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Cloud Computing led Infrastructure for growth
What the Japanese ICT Industry will have to do in the global market?
Using CeBIT – Heart of the digital worldUsing CeBIT – Heart of the digital world
Japanese presentation options at CeBIT
Country PavilionCountry PavilionIndividual PresentationsOpening CeremonyJapan NightJapan NightJapanese / European ICT SummitCeBIT Global Conferences
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Cloud Computing led Infrastructure for growth
CeBIT Facts & Figures
Cloud Computing led Infrastructure for growth
CeBIT Facts & Figures339,000 visitors from 90 countries
20% of all visitors come from abroad
4,200 exhibitors from 70 countries
Over 7 million business contacts
74% of all visitors are decisions makers74% of all visitors are decisions-makers
€ 50 billion investment volume
Over 5,000 journalists and bloggers covering the show
Over 20 billion media contacts generated
100 delegations from around the world
The CeBIT concept, with its four pillars CeBIT pro, CeBIT gov, CeBIT life and CeBIT lab, has met with an enthusiastic reponse on the part of exhibitors and visitors alike.
S 2011 t ti ti
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Source: 2011 statistics
CeBIT 2012 (6 10 March)
Possibilities for a Country Pavilion
CeBIT 2012 (6–10 March)
exhibition space for firms, organizations and individual states or regions
Info stand for promotion of tourism
Lounge and reception area
Forum for presentations and meetings
Matchmaking area with special program
Area dedicated to promoting foreign trade,investment and development projects
WorkshopsWorkshops
Slide 14
CeBIT 2012 (6 10 M h)CeBIT 2012 (6–10 March)
Angela MerkelReview of past Opening CeremoniesAngela MerkelFederal Chancellor Craig R. BarrettCEO, INTEL Corp.
Angela MerkelFederal Chancellor Recep Tayyip Erdogan Turkish Prime MinisterSamuel J. Palmisano
Arnold SchwarzeneggerGovernor of California
CEO, IBM
Angela MerkelFederal Chancellor
20112009
José Luis Rodríguez ZapateroSpanish Prime Minister
2010
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CeBIT 2012 (6 10 M h)
Impressions of Opening Day Tour
CeBIT 2012 (6–10 March)
p p g y
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CeBIT 2012 (6 10 M h)
CeBIT Global Conferences
CeBIT 2012 (6–10 March)
A veritable Who‘s Who of the global ICT community, the CeBIT Global Conferences were staged in for the fourth time in 2010.
Among the featured keynote speakers were:Jean-Philippe Courtois, President, Microsoft International Alan Mulally, CEO, FordGary Kovacs, CEO, Mozilla y , ,Hamid Akhavan, CEO, Siemens Enterprise Communications
Another major highlight: EU Commissioner Neelie Kroes presented the European Union‘s Digital Agenda.g
A total of 8,000 people attended the CeBIT Global Conferences in 2010.
Other focal points of this high-caliber, truly global ICT summit – also broadcast live and as video on p g , y gdemand – included every facet of cloud technology as well as ICT applications across all the user industries. Addressing The power of creativity and innovation, more than 30 prominent interna-tional personalities delivered speeches for a comprehensive overview of the digital world’s most important core markets: IT, telecommunications, digital media and consumer electronics.
Slide 17
p g
Welcome Japan
Thank you for your kind attention
Slide 18
Global ICT SummitGlobal ICT Summit ICT for Empowering People’s Ties in Rebuilding Japan13-14 June, 2011 Tokyo