global muslim travel a $126 billion market!

8/12/2019 Global Muslim Travel A $126 billion Market!

1/28

Presented By:

Reem El ShafakiSenior Associate

March 8th, 2013

ITB Berlin

Global Muslim TravelA $126 billion Market!


2/28

Table of Contents

2

1 Muslim Lifestyle Travel Market Sizing

2 Travel Habits of Muslim Tourists

3 WhatSome Destinations are Doing

4 What you can do to attract more Muslim Travelers


3/28


4/28


5/28

Global Muslim Travel Market

Top Source Countries

5


6/28


7/28


Regional Breakdown of Global Muslim Travelers

Share of Outbound Tourism Expenditure

7


8/28


Top Muslim Tourism Destination Countries

8

Kuala Lumpur, Malaysia


9/28

Table of Contents

9


2Travel Habits of Muslim Tourists




10/28


Halal food services

Salaath (Prayer) facilitiesNeed to have

Good to have

Nice to have

Water usage friendly washrooms

Ramadhan (fasting) services & facilities

No non-Halal activities

Recreation facilities and services

Muslim Traveler Needs

categorization by Crescentrating


11/28


Leisure Tourism Survey

922 respondents

50% of the respondents

live in Asia

22% in MENA

15% Americas

11% Europe/Central Asia

2% in Sub-Saharan Africa

11


12/28


13/28

Global Muslim Travel Market 13

Question:

Overall, which of the

following are importantto you when travelling

for leisure?


14/28


Question:

Who did you travel

with on your lastleisure trip?

(Select all that apply)


15/28


Question:

How did you purchase

your travel services on

your last leisure trip?

(Select all that apply)


16/28

Table of Contents

16






17/28


18/28


ISLAMIC THEMED SPECIAL INTEREST TRAVEL PACKAGES

18


19/28


20/28


21/28


Gold CoastQueensland Australia

21


22/28



23/28


Hong Kong view for Muslim visitors to China


24/28

Table of Contents

24






25/28


Steps to Develop a Muslim

Market Strategy

25


26/28


Customization Levels


27/28


Muslim Travel is

booming!

27

What are you doing to

grab a share of thismarket?


28/28


Thank You

[email protected]

Media Coverage:

global muslim travel a $126 billion market!

Documents