Canadawould buy from

United Stateswould buy from

Francewould buy from

Germanywould buy from

Russiawould buy from

47% Germany

85% U.S.

United Kingdomwould buy from

35% France

73% U.K.

76% Germany

67% U.S.

56% U.K.

89% U.S.

33% China41% Japan

62% Canada

58% U.K. 74% U.K.

78% U.S.

57% France

49% Japan

68% Germany

43% China

Indiawould buy from

Brazilwould buy from

Japanwould buy from

Australiawould buy from

47% South Korea

69% U.S.

42% Germany

47% U.K.

74% U.S.

44% Japan51% Japan

90% U.S.

55% China 61% U.K.

82% U.S.

51% France

75% U.K.

84% U.S.

40% China

2014 Pitney Bowes Global Online Shopping Study

Shopping The World

Top three countries, outside their own, where online shoppers would buy products from retailers

45% Japan

88% U.S.

40% Germany

Chinawould buy from

blogs.pb.com/ecommerceMethodology: The 2014 Pitney Bowes Global Online Shopping Study of 12,025 respondents was conducted online by ORC International and polled approximately 1,000 respondents across 12 countries to gain a better understanding of consumers’ perceptions about shopping online. The survey was conducted in August 2014.

Buyer Misperception: Highest percentage of shoppers who think they can only purchase products online from retailers in their own country.

21%South Korea

19%China

15%India

15%Japan

South Koreawould buy from

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