global panel book 2015

SSI Global Panel BookBy Country

®

[email protected] surveysampling.com

© Survey Sampling International, 2015 2

SSI GLOBAL PANEL BOOK

SSIbringsnearlyfourdecadesofexperiencetoeveryproject,including17yearsofexperienceincreatingandmanagingglobal online panels.

SSIpanelsconnectyoutoanyrespondent–consumer,businessorspecialtypopulation–tomeasureandtrackattitudesandbehaviorsinalmostanymarketaroundtheworld,quicklyandefficiently.

ParticipantswhowouldneverjoinaresearchpanelareincorporatedintoSSIsamplethroughSSIDynamix™–thedynamicsamplingplatformthatlinkstoSSI’sownpanels,aswellassocialmedia,onlinecommunities,affiliatepartnersandmoreforadiverseandrepresentativesample.

SSI’sGlobalKnowledgeTeamofseniormethodologistsfocusonadvancingsamplingscienceviaextensive“researchonresearch,”andactivecontributionsto30industryassociationsaroundtheworld.

Resp

onde

nt

MAP

=geographycoveredbySSIsample

{AfghanistanAlgeriaAndorraAngolaArgentinaAustraliaAustriaBahrainBangladeshBelarusBelgiumBoliviaBosniaBrazilBulgariaCanadaChadChileChina

ColombiaCongo,Democratic RepublicCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominicanRepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaFijiFinlandFranceGeorgia

GermanyGhanaGreeceGuatemalaGuyanaHondurasHongKongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyIvory CoastJapanJordan

KazakhstanKenyaKuwaitKyrgyzstanLatviaLebanonLithuaniaLuxembourgMacedoniaMalaysiaMaltaMauritiusMexicoMoroccoMozambiqueMyanmarNetherlandsNetherlandsAntilles

NewZealandNicaraguaNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaudi ArabiaSenegal

SerbiaSingaporeSlovakiaSloveniaSouth AfricaSouth SudanSouth-KoreaSpainSriLankaSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkey

UAEUgandaUKUkraineUruguayUSAVenezuelaVietnamYemenZambiaZimbabwe


SSI PANEL FAST FACTS

> SSI panels cover the globe, with over 11.5 million qualified respondents from certified sources in over 100countries.

> SSIsuccessfullycompleted32 million surveys across 31,000 projectsin2014.

> SSIholdsover4billiondatapointsontheirrespondents,coveringinterests,lifestyles,communication,shopping,bybrand,byfrequency,byrecencyandmore.Soyoucanbeconfidentthathowevernarrowyourtargetmarket,SSIwillgetthecompletesyouneed.

> Moreoftoday’srespondentsaretakingsurveysonmobiledevices:SSI’s top-rated QuickThoughts™ app provides thebestmobilesurvey-takingexperienceavailableinAustralia,Austria,Belgium,Brazil,Canada,France,Germany,Japan,Netherlands,NewZealand,Norway,SouthKorea,Spain,Sweden,Switzerland,UK,andUS.

> Millions of SSI panelists are permission-based cookie-enabled,providingevenricherandmoredetailedinformationontheirlifestyles,interests,browsingandinternetusagepatterns.

> A wealth of geographic and demographic selects are available so you target precisely the people you need and get yourcompletesontimeandonbudget.

HOW SSI PANELS ARE RECRUITED

Respondentsarerecruitedfromthousandsofsourcestomaximizereachandrepresentation.

SSI’srecruitmentpolicyisbroadinscopeandiscombinedwithmultiplequalitycontrolsandcheckstoensureallpotentialrespondentsareeligibletotakeasurvey.

SSI’S BLEND METHODOLOGY INCREASES CONSISTENCY AND REPRESENTIVITY

Becausesourcesarenotonlydifferentfromeachother,butcanalsochangeovertime,SSIusesacombinationofpersonalityandpsychographiccharacteristicstounderstandandidentifytheunderlyingtraitswhichimpactthewaypeopleanswersurveyquestions.

Bycontrollingthecharacteristicsofpeoplewithinthesample,basedonaskingthemashortsetofkeyquestions,SSIhascreatedanonlinesampleblendwhichisexceptionallyconsistentwhenmeasuredbycomparisonwithexternalbenchmarks,includingtelephonesamplestudiesandindustrymeasuressuchastheGrandMean.

TheSSIBlendiscontinuouslymonitoredandcalibratedbyadedicatedteamofmethodologistsandanalysts.


HOW SSI CONTROLS QUALITY

SSIusesamulti-facetedapproachtoquality,integratingcontrolsandbestpracticesintoeveryphaseoftheprocess.

Panel members come from diverse fully-certi fi ed sourcesAdedicatedteammonitorsperformancebysourceusingfeedbackloopsandcontinuousreporting.

Strict monitoring controls and prevents fraudSSI’s advances in fraud prevention have put us ahead of themarket. A dedicated teammonitors the panels forpotentiallyfraudulentbehavior,andblocksthesepeoplefromeverenteringasurveyviasafeguardsincluding:

> Atwo-factorauthenticationprocessanchoredinreal-worlddatabeforerewardscanbeclaimed

> Monitoringofbehaviorpatternsovertime

> Immediateexaminationofsuspiciousemailaddresses,suspiciousbehaviororunrealisticcompletiontimes

> Fastandpermanentremovalofoffenders

> SSITrustScoreforeveryrespondentallowingcontinuousmonitoringofbehaviorpatternsovertime

Every respondent fully authenti cated:

>Digitalfingerprinting>Sourcecertification>Third-partyverification>Geo-IPcontrol>Timestamps>Questionnairequalitycontrols>Rewardclaimauthentication

Every respondent matched to a relevant survey:

>Real-timeprofiling> Methodologically-sound questions>Customizedincentives improveengagement

Proven consistency, sample aft er sample:

> SSI Blend controls consistency>Multiplepointsof randomization>Monitoringbydedicatedteam


“ No panel company has achieved this level

of excellence…SSI has clearly demonstrated

an ability to be consistent in more markets

than any other company.”

Sample Source Auditors™A division of Mktg, Inc.

RESPONDENT VALIDATION AND QUALITY CONTROL VIA SSI VERIFY

SSIVerifyisasuiteofqualitycontrolproceduresincludingdigitalfingerprinting,addressverificationagainstUSPSdatabases(standardintheUS)andthird-partyverificationonrequest.

SSIalsomakesavailableindustrystandardverificationsystemssuchasTrueSampleandparticipatesinthird-partysamplevalidations,includingtheARF’sFoundationsofQualityandMKTGInc’sGrandMeanConsistencyAudits.

THE RESULTS SPEAK FOR THEMSELVES

Ourpassionandexpertiseleadtheindustry;butdon’ttakeourwordfor it.SSIhasexceededthehighest independentindustry standards.

“ Theentire job ran so smoothly. Itwas

finishedbeforeIcouldblink.”


DOZENS OF SPECIALTY PANELS LET YOU REACH YOUR TARGETS EFFICIENTLY AND ACCURATELY

SSI Auto Panel

Identifyyourautomotivetargetsacrosstheglobeviayourchoiceofpowerfulselectionoptions.Reachanyonewhowants to share their thoughts and opinions on cars andothervehicles.Amongtheselectsatyourfingertips:

CarbrandandmodelYearofmanufactureNew/usedownershipYear of purchaseLease/owncarIntenttopurchaseanewcarandtimeframeofpurchaseAveragekmsormiles/yearPurchasebudgetforanewcarMileage of current car

SSI Mothers of Babies Panel

Selectpreciselythetargetyouneedfromthiskeypopulationsegment.Selectby:

Age of child IncomePurchase intent Past purchase behaviorLifestyleandlivingsituationParent’semploymentAge of siblingsAnddozensofotherselections

SSI IT Decision-Maker Panel

Inafast-changingbusinesssector,it’scriticaltouseapanelwith up to date profiling and accurate selections whichreflecttoday’stechnology.TheSSIITDecision-MakerPanelincludescurrentandin-depthselectionsinthesekeyareas:

SoftwarepurchaseresponsibilitySoftwareusedExperience by typeSizeofcompany

LocationofcompanyCompanyrevenueYears of experienceHardwareownershipbydevicetypeandmanufacturer

ITDecision-MakerPanelmembersareverifiedandcarefullymanaged, with appropriate rewards, custom messagingand dedicated teams focused on ensuring the quality ofyour responses.

SSI Health and Patient Panels

SSIletsyoudigbeneathtop-lineselectionstoidentifyandrecruit specific and hard-to-reach populations. Via real-timedynamicprofilinganddetailedrefinementquestions,our panels have the exact sample to meet your needs,howevertightyourparameters.Amongselectsavailable:

AllergiesAsthmaDiabetesHigh blood pressureHigh cholesterolObesityADD/ADHDArthritisCancerChronic painHepatitisIBSIncontinenceLactose intoleranceMultiplesclerosisOsteoporosisSkinconditionsSports injuries

SSI Health and Patient Panels

SSI IT Decision-Maker Panel

SSI Auto Panel

SSI Mothers of Babies Panel

“ FlexiblePM,dailyupdates,simpleand

clearcommunications,nosurprises.”


SSI brings you access to the executives shaping today’sbusinessenvironment.Reachthemoversandshakerswhoarepoweringbusinessacrosshundredsof industriesandjobtitles—includingC-levelexecutives,ITdecisionmakers,HRprofessionalsandmanymore.Whateverthesizeofthecompany you’re targeting—from large conglomerates tosmallstart-ups—SSIgetsyouthesampleyouneedinthecountriesyouchoose.Selectby:

TitleCompanytypeandcategoryAreas of responsibilityCompanysizeNumberoflocationsGeography

With communications habits changing fast, you needto understand how your target market is getting andsharingnewsand information today. SSI’sMobilePanel,recruitedfrommultiplesources,includingSSI’stop-rankedQuickThoughts™surveyapp,putsyouintouchwithtoday’smobileconsumerontheirterms.Amongtheselects:

TabletusersbytypeSmartphoneusersbybrandandproviderMobileusersbyfrequencyAppusersbytypeandfrequencyAndmanymoreselects

SSI Business Owners PanelSSI Business Decision-Makers Panel

SSI Mobile Panel

“ Your team is constantly on top of my

project…theturnaroundtimeisfantastic!”


THOUSANDS OF SELECTS ARE AVAILABLE. AMONG OTHER POPULAR PANEL SELECTS:

TechnologyOwn,recentlypurchasedorintendtopurchase:

Cell phonePDATabletPCSoftwareFlatscreenTVCamerasandfilmConsoleandhandheldcomputergamesVCRs and videosTelcomproviderconsumersbybrand

ClothingPurchasedorintendtopurchase:

Outerwear/coatsShoes/Hosiery/JewelrySportswear

AutoIntendtopurchase:

TiresNeworusedvehicleAuto partsGas/petrol/oilusersbybrand

Product usageBaby productsAir freshenersDetergentsCosmeticsFeminineproducts,soaps,deodorantsHair careShaving productsDentalcareHomeimprovementproducts

EntertainmentMovie/filmviewingbyfrequencyGamblingMagazinesbytitle,categoryandreadershipfrequencyDVD,videoviewersTVviewingbyfrequency,channelFastfoodrestaurantsbybrand,frequencyDiningout

“Whatwasalmostareallystressfulend

to a project turned out to be super easy

andstress-freeonceIgotSSIonboard!”


FinanceBankingbybrandCredit card usageUsers,intendtopurchase:

Financial servicesCredit cardsInsuranceInvestments

Food and beveragesAlcoholbytypeandconsumptionCarbonated/fizzydrinksFrozen foods by typeBreakfastfoodsCanned/tinnedfoodsDairyFrozen dessertsGum,mints,candy/sweetsHealth foods“Green”consumersSnackfoodsSaucesBakingproducts

HealthPrescriptionandnon-prescriptionproductsAilmentsincluding:

AsthmaAllergiesDepressionOverweight

Household Purchasersof:

FurnitureAppliancesToysPetownershipbytypePet products by brand

Hobbies and lifestyle“Green”consumerVotingrecordPoliticalpartyShop onlineSportviewingbytype(e.g.football,soccer)SportactivitybytypeSmokersbyfrequency,brandSmokers,intendtoquitFrequenttravelers

CruisevacationersTravelersbyhotelbrandLoyaltyprogrammembersbytype

Business-to-BusinessITDecisionmakersExecutivesbytypeSmallbusinessownersFrequentbusinesstravelersFinance professionalsHealthcare professionalsITapplicationdevelopersITprofessionalsMarketingprofessionalsLawyers/solicitors/attorneysTeachersBusinessdecisionmakersSmallbusinessownersContractorsHumanresourceprofessionalsSoftwarepurchasersUppermanagementSupervisors

ALL SSI PANELS ARE SELECTABLE BY:

Geography All local geographic regions, states, cities,cantons,provinces,metropolitanor ruralarea,designatedmarketareasor radiusfromlocationEthnicityGenderIncome AnyincomebreakyouchooseAge Anyagebreakyouchoose

New selects are added to SSI Panels every day. Contact your SSI team member for the latest informati on.

All local geographic regions, states,

Anyagebreakyouchoose

All local geographic regions, states, cities,cantons,provinces,metropolitanor ruralarea,designatedmarketareasor radiusfromlocation

Anyincomebreakyouchoose Anyagebreakyouchoose


SSI PANELS BY COUNTRY

Country Internet Penetration1 Smartphone Penetration2 SSI Panel Size

Asia Pacific

Australia 94% 66% 223,899

China 47% 70% 1,144,325

HongKong 81% 74% 40,036

India 20% 22% 303,576

Indonesia 28% 28% 235,203

Japan 86% 46% 428,220

Korea,South 92% 80% 96,858

Malaysia 67% 51% 37,889

NewZealand 95% 58% 59,193

Philippines 41% 41% 241,293

Singapore 80% 85% 62,221

Taiwan 80% 67% 73,591

Thailand 30% 40% 72,884

Vietnam 44% 36% 155,377

Americas

Argentina 75% 33% 106,757

Brazil 54% 29% 337,788

Canada 95% 57% 194,619

Chile 66% 55% 70,060

Columbia 62% 50% 107,364

Mexico 49% 40% 130,243

US 87% 57% 3,201,530

Over 2,500 clients worldwide trust SSI with their research:

1. www.internetworldstats.com2.https://ondeviceresearch.com/blog/global-smartphone-penetration-2014


SSI PANELS BY COUNTRY

Country Internet Penetration1 Smartphone Penetration2 SSI Panel Size

Europe

Austria 87% 56% 26,457

Belgium 90% 40% 165,503

Bulgaria 59% 33% 14,967

Czech Republic 78% 43% 8,600

Denmark 97% 69% 43,451

Finland 97% 57% 34,854

France 83% 49% 232,858

Germany 89% 50% 169,821

Hungary 74% 36% 26,910

Ireland 79% 65% 22,939

Italy 58% 53% 152,147

Netherlands 96% 65% 321,272

Norway 95% 68% 48,893

Poland 67% 41% 110,098

Portugal 65% 44% 73,934

Romania 51% 34% 34,803

Russia 61% 45% 483,451

Slovakia 82% 50% 9,559

Spain 75% 72% 184,377

South Africa 51% 47% 17,074

Sweden 95% 75% 80,538

Switzerland 89% 60% 42,087

Turkey 57% 39% 253,119

UnitedArabEmirates 96% 78% 8,291

UK 90% 68% 365,429

1. www.internetworldstats.com2.https://ondeviceresearch.com/blog/global-smartphone-penetration-2014

© Survey Sampling International, 2015 12© Survey Sampling International, 2015 12© Survey Sampling International, 2015

®

DIY M

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Global

DIYY

Phone Sample

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completed surveys annually People

PanelsGlobal


30

213,668

global

countries

total employees

multi-countrystudies

750+ full service clients

32 2,500+

100+

Shelton, USFrankfurtLondonMadridParis

Rotterdam, NL

Stockholm Timisoara, Romania

Brasov, RomaniaDebrecen, Hungary

Beijing Melbourne

SeoulShanghaiSingapore

SydneyTokyo

Mexico CitySao PauloEncino, US

Palm Coast, USLayton, USLogan, US

Lehi, USPhoenix , USPocatello, USRexburg, US

Cebu, PhilippinesDavao, Philippines

MilLion+

30%

19countries

QuickthoughtsMobile App Now AvailAble in

+90%

samplecountries

proprietary panel sources

38 years ofexperience

19countries

world’s leading provider of data solutions & technology

© Survey Sampling International, 2015 | Last updated March 2015

FANTASTIC communicati on and project management skills.

As always, the enti re SSI team was responsive and helpful and delivered great results quickly.

Recommended ways to target sample, very responsive client delivery consultant

Excellent service as always!

Contact us to fi nd out more:

In North America: [email protected]

In Europe: [email protected]

In APAC: +61(0)[email protected]

In Lati n America: [email protected]

www.surveysampling.com

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global panel book 2015

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