global web experience management solution oracle webcenter ... · oracle webcenter sites . the...

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Global Web Experience Management Solution

Oracle WebCenter Sites

THE TRANSLATION NETWORK

Agenda

  Easily manage your multilingual sites

  Synchronize content and manage changes

  Translate content on the fly

  Use your community to translate

  When needed, professionally translate the content on your site

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Introducing Lingotek

  Founded in 2006   Based in Salt Lake City, Utah   Focus is cloud-based Translation Management

System (TMS) that enables continuous multilingual content synchronization

  Deep integration with Oracle WebCenter via Lingotek Translation module

  Extensive and highly capable Professional Translation services group compliments core software offering

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Web Experience Management (WEM)

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“In today’s socially enabled, multichannel online world, individuals increasingly expect their online experiences to be targeted specifically to their interests, and to provide a point of seamless extension and expression of who they are.”

Translation to the viewer’s own language is all that is missing!!

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It is impossible for the viewer to have a great Web Experience if he has to view the site in an language that is not his own!!

Web Language Statistics:

Users. 70% of global web users spend their time visiting websites in their own language*.

Language. The English language only accounts for 31% of all online use and is in decline*.

Purchase behavior. 42% of internet users in the European Union would never buy a product in a language other than their own, with a further 38% of users only doing so very occasionally¹.

Preference. 9 out of 10 internet users in the European Union would prefer to visit a website in their own language¹.

*Localization Matters, Common Sense Advisory, Copyright © 2008 ¹ User language preferences online, European Commission, Copyright © 2011


The Challenge

Today’s highly dynamic websites are characterized by an accelerating and virtually continuous cycle of content updates and changes.

Legacy processes for managing translation workflows lack the speed and agility to keep multilingual websites in sync.

THE TRANSLATION NETWORK THE TRANSLATION NETWORK

Legacy Translation Process


Everyone else makes you do it the HARD way...


Everyone else makes you do it the HARD way...

Translation is a black box with no visibility into the process

No automation of notification or process management

No real-time leveraging of translation memories

No ability to review or publish translations as they are completed


How HARD can it really be?


Insufficient man-hours available to keep up with the pace

and volume of change



Too many manual steps in translation process



Not Enough Automation



Solution

Lingotek

We provide enterprise business customers with a flexible, automated solution for managing their multilingual content workflows – saving them time, money and mistakes.


How It Works

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Automated Workflows

Content Value Index

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THE TRANSLATION NETWORK 27

VALUE Moving a large offline business process ONLINE

•  Save up to 55% in project turnaround time in the workflow by eliminating: •  Manual gathering of web content •  Emailing content back and forth to translators and

reviewers •  Manual publishing content back to the web

•  Save money : •  Up to 75% by re-using legacy translations •  An average 45% in Translation costs using Machine

Translation with post edit •  By using Cloud based collaboration for free

community translation of adds and changes •  Consistent Marketing message using Glossaries •  Get a real-time Cloud view into the translation

process


WebCenter Sites

| Inside


Lingotek Integration: WebCenter Sites

Tony Field | Vice President Function1, Inc.

[email protected]


Business Case: Multi-Lingual Web Sites

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THE TRANSLATION NETWORK © Hitachi Data Systems Corporation 2011. All Rights Reserved. 31

Hitachi Data Systems Globalization SEAN MATTSON DIRECTOR, GLOBAL WEB MARKETING

© Hitachi Data Systems Corporation 2011. All Rights Reserved. 31


Hitachi Data Systems

•  Lack of global web capabilities led to inconsistency of messaging, time to market and failed to address local language needs

•  HDS was behind our competitors in the global web arena

•  Translation efforts were superficial, inconsistent and wasteful

•  Lack of translation automation tools discouraged localization

•  Lead gen and acquisition capabilities were stifled by absence of global content

•  Excessive operational overhead, due to manual and redundant processes

WHERE WE WERE


High-Level Solution Summary Three Primary Components!

Governance structure to enable global management

Expand use of existing Content Management Platform

Increase Translation Management System (TMS) usage

 

• Embed processes to ensure editorial and brand review of all global content across the 30 HDS.com geo sites. Governance is the key to building and managing scalable tools and process, as well as set and track efficiency, business and ROI targets

• Single source storage, classification systems and workflows to automate processes for content creation, localization and publishing to the 40 HDS.com geo sites

• Decentralized publishing and website flexibility to address local market needs

• Deliver vendor agnostic, TMS (integrated with Oracle WebCenter Content) for central translation memory and style guide management, to lower costs and increase quality


•  Must be “on premise” (Side note: Most of Lingotek customers choose SaaS) and vendor agnostic

•  Well integrated with WebCenter, parent child, workflows, etc.

•  Allow for self publishing, ease of use •  Good at managing incremental change, website

changes 50-100 times per month •  Cost limited to allocated budget •  Support multiple file formats and key languages •  Show demonstrable ROI

TMS Selection

HOW AND WHY WE CHOSE LINGOTEK


GLOBAL DOT COM – PHASED APPROACH

Phase 1

Global Dot Com Reset   Bring Geo sites’ look and feel at par

with HDS.com

  Provide fully translated and manageable geo websites for resource constrained model

  Provide each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with Corporate Web Guidelines

  Leverage the enterprise CMS to enable self publishing and automate the business processes

  Scale within the organization to understand regional resource and budget needs

Phase 2 Global Dot Com Deployment

 Offer a localized dot com presence in non US Geos consistent with corporate dot com

 Facilitate a consistent message globally and timely

 Provide a cost efficient solution to execute the global web strategy

 Reduction in maintenance, translation and support overhead through automation

 Provide reporting capabilities and enable transparency of cost and ROI


Recent Lingotek/Sites Installation

GIA »  Established in 1931, GIA is the world’s foremost

authority on diamonds, colored stones, and pearls. A public benefit, nonprofit institute, GIA is the leading source of knowledge, standards, and education in gems and jewelry.

»  GIA wanted to increase their presence worldwide by translating GIA.com into multiple languages.

»  Guided by Function1 they chose Oracle WebCenter Sites CMS and Lingotek’s TMS to automate the process and keep content in sync.

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» GIA   Purchased SaaS version of Lingotek TMS plus the

integration into both: o WebCenter Sites (new installation) o WebCenter Content (Legacy)

  Variety of content to be translated using the workflows of Lingotek TMS + Sites/Content and Lingotek Translation Services: o GIA.com website o GIA eLearning o Marketing o Documentation

  Started with two languages and plan several more

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CSA-Canadian Standards Association »  CSA Group works with businesses, organizations and

code authorities all around the world to help create a safer, more sustainable world for people and for business. From testing & certifying products today for safety & performance requirements, to developing leading-edge, consensus-based standards to support tomorrow’s technology, CSA develops solutions that strive to promote safety to industry and society.

»  CSA developed a new CSA.com website and needed to translate the content into German, Simplified Chinese and French Canadian.

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» CSA   CSA chose Lingotek’s TMS to automate the

process of web translation and keep CSA.com web content inside of WebCenter Sites in Sync

  Purchased SaaS version of Lingotek TMS plus the integration into their WebCenter Sites instance

  CSA.com content was translated into three languages using the workflows of Lingotek TMS + WebCenter Sites and Lingotek Translation Services

  Result: Saved time and money!

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Federal Government

A Few of Our Customers…


Commitment

  First ISV to become member of Oracle Validated Integration Program (OVI) with WebCenter Sites.

  Compatible with Oracle Content Server 10g & 11g   Compatible with Oracle Sites 7.6 and 11gR1.

  Oracle Weblogic Ready

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Contact Us

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Lingotek contact information: http://www.lingotek.com/oracle

Kent Bridges VP of Business Development [email protected] 408.313.4323

Suzie Guerrero Channel Program Manager [email protected] 801.331.7777 #143

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