MICHELLE MEGGIES3391914

• ID HUB LINK: http://flavors.me/mmeggie

PROFESSIONAL PERSONA OBJECTIVEI’m Michelle, a Corporate Communications professional who is fascinated and intrigued by the new media platform of social media. I have studied Social Media Management before but the fluidity and dynamism of the platforms require a constant observation and exploration. To successfully engage internal and external publics, we need to understand the trends of these fluid spaces and how to capture our audience in a world with so many visual stimuli. That is how we will stay connected. The vast pull social media has on shaping our culture and existence makes it fundamental for all professional communicators to understand the intricate workings of this new world. My ultimate goal is to develop competency as a social media expert in tracking trends and strategically engaging varied online communities. There are millions of us online in social media universe and this new media platform is the vehicle to fast tract our connecting, networking and sharing. My vision is to eventually bring the insights garnered from my studies and development in this arena to my peers and clients. Communication is key to business success. Finding a place, a voice and your publics’ ear in this fluid media space will facilitate a productive exchange. My present studies in the Master of Communications program at RMIT, becoming active online and exploring new communication models is allowing the realisation of this goal.

PROFESSIONAL IDENTITY DESIGNPrimary publics are:1) Social media novices: People who are new to social media, much like I was when I began the course. They are tentative and apprehensive about the space and how to move forward. I believed my personal experience and journey can allow for sharing and guiding those new ‘social media-ites’ to their desired objectives. APPEAL: The appeal is detailed, strategic social media planning and development with training and valuable information on how to manage and maintains one’s identity in the fluid social media world with knowledge garnered from experience, training and studying this course.2) Professional Communicators: I’ll narrow my focus to Internal Communications and Public Relations. If this existing identity doesn’t mesh with the public, I may consider creating a separate identity for this public or try to rebrand and reshape an identity that will appeal to this public.APPEAL: This public is attracted to a strong, strategic communicator. My modern approach and competence in social media evidenced by the various platforms that I utilise and how I represent myself in those spaces will offer appeal.3)Social Media Intrigued Minds: Individuals who are thinking, studying and learning about social media; those at the innovative edge of social media development, evolution and dynamism. I believe I can learn from these people and I feel like I’ve already become a part of this community and want to maintain the networking connections developed so far.APPEAL: This public is the news source and thought provokers of everything social media. If I intend to maintain and sustain my social media presence, it would be smart to stay connected with this group. The appeal here is I too have begun thinking about social media as a fluid space that requires consideration and I can add value to the thinking web that is being spun.

VALUE PROPOSITIONI offer invaluable experience in strategic communication within a multicultural and diverse environment. Professional communication is much more than understanding the available media platforms but how to strategically manipulate and manoeuvre one’s identity and brand across these platforms to reach the desired public. My experience and training in Communication will bring value to the realisation of this objective.

BRAND STORYI’m Jamaican, living in Canada. My travel and work experiences in diverse cultural spaces have contributed to my knowledge and experience in cultural diversity and communication within these contexts. Being a former teacher of English Literature, I enjoy a good piece of literature. Art and sightseeing are also common interests but my greatest passion is people. Experiencing new places and people is the drum beating a vibrant rhythm in my existence. My natural people skills have driven my career in Communications. Having that grasp on interpersonal dynamics gives me the edge in this field.I want my publics to learn from me how to manoeuvre social media and maximize their potential from engaging in these platforms. I also want them to trust me as a professional communicator and rely on my expertise on various communication topics and issues

BRAND STRATEGY• APPROACH

I want my blogs to have a formal and professional tone that will appeal to the corporate communications (internal) and public relations publics. My engagement will be intimate, regular and opened, fostering two-way and opens-system communication approach.

• TACTICS1. Twitter is fast paced and will allow me to engage in a conversation as it is

relevant and happening. I have joined the IABC, other interested groups of professional communicators and individuals with a social media interest.

2. Blog is for my more detailed reflections and insights into the Communications, Public Relations and Social Media world. I will write well researched posts and responses to other blogs that are similar in nature. Some, I’m already following.

3. LinkedIn will maintain my resume and professional networking while forging new relationships and contacts from my three publics.

4. Flickr will source pictures and give a brief snap shot of my own travels, interests and sight-seeing. It has little to do with my professional identity but can give interested people a snapshot of my other interests.

BLOG POSTS• 1) Cultural Imperialism: Are we Hypocrites?http://mmeggie.wordpress.com/2013/04/20/56/This post is influenced by Barkers reading- Week 4

• 2) Emergence into Emergent Media- A Reflectionhttp://mmeggie.wordpress.com/2013/04/23/emergence-into-emergent-media-a-novices-reflection/This post is my summary reflective post that charts my learning process in the course and my thoughts on the course

BLOG POSTS• 3) Traversing Across the Plateau of Social Media. ..A few pointershttp://mmeggie.wordpress.com/2013/04/25/professional-persona-statement/This post targets one of my publics- new social media users, offering tips and advise on how to approach it.4) Media Mappinghttp://mmeggie.wordpress.com/2013/04/19/media-mapping/This is one of the activities from the course. I tried to use ‘fun quotes’ on each picture to spice it up.

EVIDENCE OF TWITTER ACTIVITY

A Twitter conversation on deciphering one’s true online identity: Is it possible? How much can we really know and what pointers to look for?

Twitter conversation on the notion of ‘Cultural Imperialism’ in Australian media

Retweeting and responding to a tweet on Forbes top 50 Social Media powerfuls. Shared using #gloco13 with class. (This follower is very social media savvy with many tweets on how social media is trending and what’s happening in social media about social media)

SOCIAL MEDIA PLATFLORMS

Flavours me

Twitter

LinkedIn

Word press

Flickr

SOCIAL MEDIA PLATFORMS

• Twitter is like the great metropolis of Social Media. It’s where all the vibrancy and activity lives. I use it to stay connected to this space. Things change so quickly and one gets to be apart of whatever is current in the moment, not days later. It’s valuable for a Communications professional to be informed and stay current with the publics thoughts and activities

• LinkedIn will remain my professional portal. It has a very formal feel right now and I’m not sure that I’ll change it. My previous employments are formal and so it represents that corporate culture that I’m likely to return to.

• Word Press Blog will be maintained and perhaps the nature of the content will change overtime to reflect my professional interests. I find that most of posts now are very social media oriented. I have become apart of this community and will expand my contacts and keep blogging in this area and in Communications themes.

• Flickr is mostly to capture my personal travels and life’s journey through photos. I think it’s unique when someone can see what interests you before you meet. It gives insight into your personality and likes. I want my Flickr to ultimately tell a story about me. I plan to continue adding interest photos of what I’m seeing and capture the mood of those pictures

• Flavors.me brings all these platforms together so my target publics can access all my work in one place.