gmjf social media 2011
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TRANSCRIPT
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All roads lead to JewishMiami.org
Social Networking
Signage
Billing Statements
Telemarketing
Appeals
Collateral/
Publications/
Brochures
EventsCalendar
Direct Mail Appeals
Advertising
Public Relations
E-Blasts
Fundraising: Integrated Marketing
JewishMiami.org
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JewishMiami.org
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Total Hits Unique Visitors
2009 2010 2011 2009 2010 2011
January 127,015 340,952 1,078,400 8,927 12,821 17,532
February 125,493 182,519 858,994 7,659 10,243 6,174
March 111,579 179,048 878,076 7,624 9,795 6,782
April 81,428 175,065 803,474 6,788 9,815 6,782
May 74,276 87,412 965,181 6,044 2,573 6,486
June 80,247 109,683 829,094 5,564 8,505 6,423
July 77,175 77,522 969,083 5,219 3,933 7,371
August 92,385 144,592 1,387,665 6,929 4,515 7,800
September 128,192 159,917 n/a 8,884 7,505 n/a
October 105,264 179,920 n/a 6,280 6,869 n/a
November 89,997 267,674 n/a 6,427 9,139 n/a
December 97,539 859,425 n/a 7,030 13,349 n/a
Average Monthly 99,216 230,310 971,246 6,948 8,255 8,169
Website Metrics
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Many Ways to Get There:TheCommunityPost.com
TheCommunityPost.org
TheCommunityPost.net
JewishCommunityPost.com
JewishCommunityPost.org
JewishCommunityPost.net
JewishMiamiCommunityPost.com
JewishMiamiCommunityPost.org
The Community Post®
Officially Trademarked
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Most Viewed Page onJewishMiami.org
Website Page Views:111,349 per month
Opens: 5,000 per mailing
Reader Clicks: 1,592 per mailing
The Community Post®
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2006 2007 2008 2009 2010 20110
5,000
10,000
15,000
20,000
25,000
30,000
8,50010,000
14,000
17,000
26,260
29,737
Email Acquisition Growth
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MIA NY LA BOS TOR
limit:5,000 --- --- --- ---
2,456 3,455 2,163 1,068 1,061
1,352 --- --- --- ---
4,387 2,334 2,201 975 1,644
75,324 --- --- --- ---
Friends
Fans
Group Members
Followers
Views
Online Followers
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* 12% is the national average Open Rate
Emails Sent 3,230,669 Emails
Total Opens* 361,052 20.4%
Unique Opens (Individual Opens) 210,937 12%
Opt-Outs 1,663 3.89%
Annual Mailing Metrics
From August 2010 to August 2011
Current Mailing List: 29,737 Addresses
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Messaging by Email to the Community
E-blast Samples (HTMLs)