tendances social media 2011
DESCRIPTION
TRANSCRIPT
![Page 1: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/1.jpg)
1@antoinehebert
Les médias sociauxTendances 2011
@antoinehebert, Novius
Les médias sociauxTendances 2011Les médias sociauxTendances 2011Les médias sociauxTendances 2011Les médias sociauxTendances 2011Les médias sociauxTendances 2011Les médias sociauxTendances 2011Les médias sociaux
![Page 2: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/2.jpg)
2@antoinehebert
Programme
![Page 3: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/3.jpg)
3@antoinehebert
Programme� Enjeux et définitions� Les tendances business & société� Les tendances technologiques� Focus sur la géolocalisation� Débat
![Page 4: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/4.jpg)
4@antoinehebert
Twitter#mediadays
![Page 5: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/5.jpg)
5@antoinehebert
Enjeux
![Page 6: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/6.jpg)
6@antoinehebert
![Page 7: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/7.jpg)
7@antoinehebert
Définitions
![Page 8: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/8.jpg)
8@antoinehebert
![Page 9: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/9.jpg)
9@antoinehebert
tendances business / société
![Page 10: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/10.jpg)
10@antoinehebert
Les médias traditionnels sonten déclinen déclinen déclin
Les médias traditionnels sont
![Page 11: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/11.jpg)
11@antoinehebert
� La plupart des annonces TV ne génèrent plus de ROI positif (18%)
� Les consommateurs ne font plus confiance aux publicités (14 %)
� L'utilisation de l'e-mail a baissé de 30% aux USA
Les médias traditionnels sont en déclin
![Page 12: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/12.jpg)
12@antoinehebert
Le bouche à oreille s'industrialise
Le bouche à oreilleLe bouche à oreilles'industrialise
Le bouche à oreilles'industrialise
![Page 13: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/13.jpg)
13@antoinehebert
Le bouche à oreille s'industrialise � Plus de 25% des résultats de recherche sur les
20 premières marques mondiales sont créées par des individus
� 78% des consommateurs font confiance à leurs pairs (mais baisse relative vis à vis des experts)
� Les médias sociaux permettent une communication instantanée
![Page 14: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/14.jpg)
14@antoinehebert
Les médias sociaux sont massivement adoptés
Les médias sociaux sont massivement adoptés
![Page 15: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/15.jpg)
15@antoinehebert
Les médias sociaux sont massivement adoptés
� Le trafic de Facebook est plus important que celui de Google
� La population de Facebook, en fait le 3eme pays du monde avec 600 Millions d'utilisateurs
� Deux milliards de vidéos sont téléchargées tous les jours sur Youtube, qui est le 2eme moteur de recherche
![Page 16: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/16.jpg)
16@antoinehebert
Hors mobile !
![Page 17: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/17.jpg)
17@antoinehebert « normaux »
Les geeks sont les nouveaux gens
![Page 18: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/18.jpg)
18@antoinehebert
Ou presque…
![Page 19: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/19.jpg)
19@antoinehebert
Les geeks sont les nouveaux gens « normaux » vs les illettrés digitaux
� Internet et le wifi sont massivement utilisés
� La plupart des gens ont leur box triple play ou quadruple play
� Le segment en plus forte croissance sur Facebook: les 55-65 ans
![Page 20: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/20.jpg)
20@antoinehebert
Les consommateurs sont de plus en plus
insaisissables
Les consommateurs sont de plus en plus
![Page 21: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/21.jpg)
21@antoinehebert
Les consommateurs sont de plus en plus insaisissables
� La segmentation classique est dépassée
� L'individu cherche à jouer son rôle de citoyen en donnant du sens à ses achats
![Page 22: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/22.jpg)
22@antoinehebert
![Page 23: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/23.jpg)
23@antoinehebert
Vers une transparenceradicale ?
![Page 24: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/24.jpg)
24@antoinehebert
![Page 25: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/25.jpg)
25@antoinehebert
![Page 26: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/26.jpg)
26@antoinehebert
![Page 27: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/27.jpg)
27@antoinehebert
![Page 28: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/28.jpg)
28@antoinehebert
![Page 29: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/29.jpg)
29@antoinehebert
![Page 30: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/30.jpg)
30@antoinehebert
Le social commerce
![Page 31: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/31.jpg)
31@antoinehebert
![Page 32: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/32.jpg)
32@antoinehebert
![Page 33: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/33.jpg)
33@antoinehebert
![Page 34: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/34.jpg)
34@antoinehebert
![Page 35: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/35.jpg)
35@antoinehebert
![Page 36: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/36.jpg)
36@antoinehebert
![Page 37: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/37.jpg)
37@antoinehebert
Social Media Optimisation
![Page 38: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/38.jpg)
38@antoinehebert
![Page 39: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/39.jpg)
39@antoinehebert
Les Réseaux Sociaux d’entreprise
![Page 40: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/40.jpg)
40@antoinehebert
Les Réseaux Sociaux D’entreprise
� L’échec des intranets ?
� Une nécessité d’améliorer la collaboration et la construction d’une intelligence collective
� Devenir plus fort en interne pour mieux se défendre à l’externe
![Page 41: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/41.jpg)
41@antoinehebert
![Page 42: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/42.jpg)
42@antoinehebert
![Page 43: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/43.jpg)
43@antoinehebert
![Page 44: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/44.jpg)
44@antoinehebert
Facebook pour le business
![Page 45: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/45.jpg)
45@antoinehebert
![Page 46: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/46.jpg)
46@antoinehebert
Les Facettes
![Page 47: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/47.jpg)
47@antoinehebert
![Page 48: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/48.jpg)
48@antoinehebert
![Page 49: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/49.jpg)
49@antoinehebert
tendances outils / technologies
![Page 50: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/50.jpg)
50@antoinehebert
deviennent sociauxDe nouveaux objets deviennent sociauxDe nouveaux objets deviennent sociaux
![Page 51: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/51.jpg)
51@antoinehebert
Le mobile démultiplie les usages
![Page 52: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/52.jpg)
52@antoinehebert
Le mobile démultiplie les usages
� Connexion sur les réseaux sociaux au saut du lit
� Internet dans tous les déplacements
� 50% du trafic mobile en Angleterre est lié à Facebook
![Page 53: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/53.jpg)
53@antoinehebert
la réalitéLe mobile enrichit
![Page 54: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/54.jpg)
54@antoinehebert
Le mobile enrichit la réalité
� Réalité augmentée et géolocalisation
� Nous disposons d'un accès permanent et instantané a nos relations
� Le monde réel est tagué
![Page 55: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/55.jpg)
55@antoinehebert
![Page 56: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/56.jpg)
56@antoinehebert
![Page 57: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/57.jpg)
57@antoinehebert
![Page 58: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/58.jpg)
58@antoinehebert
![Page 59: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/59.jpg)
59@antoinehebert
TV IP
![Page 60: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/60.jpg)
60@antoinehebert
![Page 61: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/61.jpg)
61@antoinehebert
La télévision augmentée
Hashtag chat
![Page 62: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/62.jpg)
62@antoinehebert
Des nouvelles interfaces
![Page 63: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/63.jpg)
63@antoinehebert
De nouvelles interfaces pour naviguer dans les médias sociaux
� Discover pour Ipad (wikipedia)
� TweetMag
� Paper.li
� Pulse
![Page 64: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/64.jpg)
64@antoinehebert
Le cloud computing & les API
![Page 65: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/65.jpg)
65@antoinehebert
![Page 66: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/66.jpg)
66@antoinehebert
![Page 67: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/67.jpg)
67@antoinehebert
Open Source
![Page 68: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/68.jpg)
68@antoinehebert
![Page 69: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/69.jpg)
69@antoinehebert
![Page 70: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/70.jpg)
70@antoinehebert
La fin du web ?
![Page 71: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/71.jpg)
71@antoinehebert
![Page 72: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/72.jpg)
72@antoinehebert
![Page 73: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/73.jpg)
73@antoinehebert
![Page 74: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/74.jpg)
74@antoinehebert
![Page 75: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/75.jpg)
75@antoinehebert
Le Web sémantique
![Page 76: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/76.jpg)
76@antoinehebert
![Page 77: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/77.jpg)
77@antoinehebert
![Page 78: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/78.jpg)
78@antoinehebert
Questions / Réponses
![Page 79: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/79.jpg)
79@antoinehebert
Contacts
Antoine HébertDirecteur Marketing
06 74 88 40 82
![Page 80: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/80.jpg)
80@antoinehebert
Crédits photos� http://www.flickr.com/photos/23912576@N05/3446062013/sizes/l/in/pho
tostream/� http://www.flickr.com/photos/john/6322592/sizes/o/in/photostream/� http://www.flickr.com/photos/birgerking/3145391821/sizes/l/in/photostre
am/� http://www.flickr.com/photos/profete/4129815086/sizes/o/in/photostream
/ http://www.flickr.com/photos/profete/5122255589/sizes/l/in/set-72157621721051963/
� http://www.flickr.com/photos/kk/1717899661/sizes/l/in/photostream/� http://www.flickr.com/photos/paperpariah/2807820145/sizes/o/in/photost
ream/� http://www.flickr.com/photos/blprnt/4844419465/sizes/l/in/photostream/� http://www.flickr.com/photos/smoocherie/1330579071/sizes/l/in/photostr
eam/
![Page 81: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/81.jpg)
81@antoinehebert
� http://www.flickr.com/photos/boliston/2446204823/sizes/l/in/photostream/
� http://www.flickr.com/photos/32814074@N00/2735273706/sizes/l/in/photostream/
� http://www.flickr.com/photos/x-ray_delta_one/4734206265/sizes/o/in/set-72157622098292751/
� http://www.flickr.com/photos/x-ray_delta_one/4867308781/sizes/l/in/set-72157622098292751/
� http://www.flickr.com/photos/x-ray_delta_one/4925737892/sizes/l/in/set-72157622098292751/
� http://www.flickr.com/photos/krazydad/75095969/� par TheAlieness GiselaGiardino²³� http://www.flickr.com/photos/findyoursearch/5100065637/sizes/l/in/photo
stream/� http://www.flickr.com/photos/dailyinvention/
![Page 82: Tendances social media 2011](https://reader034.vdocuments.net/reader034/viewer/2022051109/54886da3b47959fb0c8b56e1/html5/thumbnails/82.jpg)
82@antoinehebert
� Seattle Municipal Archives� http://www.flickr.com/photos/ztpala/5404468813/sizes/l/in/photostream/� Nickolas Muray (American 1892-1965) � http://www.flickr.com/photos/krazydad/8063643/� campuspartymexico� http://www.flickr.com/photos/eole/380316678/� http://www.flickr.com/photos/jurvetson/4477406692/sizes/l/in/photostrea
m/� adpowers Andrew Hitchcock� Technology review (MIT)� Luc legay� Layar� Apple� Wired� Robert Scoble