AppCampus ApplicationSeptember 2013

Justin Coetzee - Founder & CEO

justin@gometro.co.za

@go_metro

1

2

3

Connecting Commuters

Operators Commuters Brands

3 Major Revenue Streams1. OPERATOR AND CITY STREAM• No fees upfront

• Data and customer info license

3. BRANDS AND BUSINESS STREAM• Advertising (Display/LBS)• Services (Financial products etc)• Research/data

2. CONSUMER STREAM• mTicketing• mVending• mCommerce

B2B

B2B2C

B2C

2013 2014 2015 2016 20170

2

4

6

8

10

12

14

Revenues Expenses EBITDA

$ ' (

Mil

lio

ns)

2013 2014 2015 2016 2017User Numbers 25k - 100k 100k – 500k 500k – 1M 1M – 2M 2M – 4M

ARPU $ 1.92 $ 4.63 $ 4.12 $ 4.40 $ 3.65

Financial Projections

SA revenues only

Ambitions - One Region, One App

Current Traction & Growth

• Live in 7 Cities• Metro Buses in Oct 13• BRT in Oct 13• Rest of RSA 2014• Internationalization

Oct

-12

Nov

-12

Dec

-12

Jan-

13

Feb

-13

Mar

-13

Apr

-13

May

-13

Jun-

13

Jul-1

3

Aug

-13

Sep

-13

Oct

-13

Nov

-13

Dec

-130

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Number of VISITS per month

Actual Projected

Funding to date

$0• 100% Bootstrapped• Proven concept & market acceptance• Raising our first round for acceleration

1. Sticky Audience

2. Desperate Operators

3. Brands & Products

4. Globally repeatable

WRAP-UP