busin your put thecall: 330.564.2224 or visit: akronmetro.org advantages and benefits 1 metro rta...

METRO REGIONAL TRANSIT AUTHORITY

Put The

In YourBusBusiness.Driving Your Business.

Call: 330.564.2224 or Visit: akronmetro.org

ADVANTAGES AND BENEFITS

1

METRO RTA Buses Go WherePeople Go.Each day, a METRO bus will spend 18 hours on the road, traveling more than 600 miles throughout Summit County. Almost every bus passes through downtown Akron an average of 23 times daily, and through all major shopping centers in the area.

FACT

akro

nm

etro

.org

Put the Bus in Your Business.METRO REGIONAL TRANSIT AUTHORITY

FACT

WhyAdvertise on METRO?

METRO RTA Bus Ads Reach a Wide Audience.Who looks at bus ads? You do! And so do thousands of other people, every day. Buses display your message as they travel past all demographic groups over a whole geographic area.

Who is looking? Primarily, it’s greater Summit County area residents and commuters. Pedestrians, bicyclists, and bus riders are also regularly exposed to your message.

Tourists and area visitors are a considerable secondary audience. Summer and fall are excellent times to widen the reach of your message, as the Akron area is flooded with pedestrians and drivers during those peak tourism seasons. Tourists are especially receptive to advertising messages promoting Summit County products, services, and destinations.


METRO RTA Gets You Noticed.Exterior ad space on the sides of buses are offered in three size categories: King, Queen, and Taillight. The back of the bus offers exclusive visibility and longer exposure to an audience of mostly drivers. We appropriately call ads on the back of buses “Tails”.

FACT

Bus Ads Repeat Your Message Over and Over.Repetition is a key factor in any successful advertising program. Bus ads build exceptional recall because they’re seen by drivers and pedestrians who are actively looking at their surroundings every day.

FACT

Call: 330.564.2224 or Visit: akronmetro.org2

akron

metro.o

rg


We are a people on the go! Add transit advertising to your advertising mix to reach more people more times. Reinforce your message! Extend your advertising dollar! Develop your image!

Tremendous Value.


METRO DATA AND DEMOGRAPHICS

3

Routes –• 36 Total Routes Including 22 Fixed Routes: – 2 neighborhood circulator routes including 4 Town Center routes

– 2 express routes to downtown Cleveland

– 1 route to Akron/Canton Regional Airport

– 6 zone buses with special late-night service on 7 bus routes for second and third shift workers

Downtown Coverage –• 29 Central Business District Routes / 8-32 Times Each Weekday:

– Akron Art Museum – Quaker Square

– Akron General Medical Center – Summa

– Akron-Summit County Public Library – The University of Akron

– Canal Place

– Cascade Plaza

– Children’s Hospital Medical Center

– Federal/local government buildings

Suburban Coverage –• Routes Serve All Major Suburbs, Including: – Barberton – Hudson – Norton

– Cuyahoga Falls – Macedonia – Stow

– Fairlawn – Munroe Fall – Twinsburg

– Green – Northfield – Tallmadge

• 4 park-and-ride locations

METRO Coverage Facts

akro

nm

etro

.org


METRO Population Served –AkronBarbertonCopleyCuyahoga FallsFairlawnGreenHudsonMacedoniaMunroe FallsNortonStow TallmadgeTwinsburg

Total

207,93426,77714,05251,0087,07823,44723,07210,4125,15911,48434,05117,29817,468

449,240

4



Shopping Center Coverage –• Most major shopping centers and malls in the Akron/Summit County area: – Cascade Plaza

– Chapel Hill Mall

– Summit Mall

– State Route 82 Plaza

– Norton Plaza

– Magic City Plaza

Student Coverage –• Students currently riding METRO buses each day for classes: – Approximately 1,210 students attending Akron Board of Education schools

– Approximately 1,000 University of Akron students

Medical / Professional Facilities Coverage –• METRO bus routes serve virtually all of the principal medical facilities in Summit County including: – Akron General Medical Center (main campus plus Edwin Shaw Hospital for Rehabilitation)

– Summa Health System (Akron City Hospital; St. Thomas Hospital; Cuyahoga Falls General Hospital)

– Children’s Hospital Medical Center

– Barberton Citizen’s Hospital

Special Services Coverage –• 78 paratransit METRO SCAT buses for transporting older adults and persons with disabilities

– Montrose Shopping Area

– South Arlington Road Shopping area

– Arlington Plaza

– Twinsburg Town Center Marketplace

– Tri-County Plaza

– Rolling Acres commerce area

akron

metro.o

rg


18-64 YearsWomenMenWhiteAfrican-AmericanHispanicOther

83.1%47.4%52.6%38.2%58%2.1%1.8%

METRO Rider Statistics –

FleetService Area Square MilesAverage Annual RidershipAverage Daily Revenue Miles • Weekday • Saturday • Sunday

METRO Coverage –200 Buses419Over 5.5 Million

10,8174,8293,248


TECHNICAL SPECIFICATIONS

5

akro

nm

etro

.org


Plan Your Message.Some initial planning on your part will help a designer and a printer understand what youwould like on your bus sign. Try making a rough sketch of what you envision, or write down thetext and design elements that need to appear. You can incorporate text, photos or illustrations, logos, or other graphic elements. How much you can fit on your sign may depend upon the the size you choose.

Pick Your Size.Choose the sizes and quantities of signs (see page 8) based on your budget. You’re just about ready to begin designing your sign. Have a question on costs? Give us a call.

Design Your Message.Reference the helpful tips and the Letter Visibility Chart on the following page and you’re on your way to produce the art itself. Design not up your alley? Not a problem. We can provide that service for you!

Let Us Help.We can design your sign for you. Calculate one hour of design time to the sign production cost, provide us text and logos and we’ll do the rest. You’ll be given a proof to approve before we print your signs. Give us a call, we’re here to assist!

STEP

STEP

STEP

STEP

It’s really quite simple. Just follow these general steps and before you know it, your message will be reaching multitudes of people.

HowDo I Get a Sign Made?

akron

metro.o

rg

Letter Visibility Guide

Tips

Letter Height

3”

4”

6”

8”

10”

12”

15”

18”

24”

30”

Readable Distance for Maximum Impact

30’

40’

60’

80’

100’

120’

150’

180’

240’

300’

Maximum ReadableDistance

100’

150’

200’

350’

450’

520’

630’

750’

1,000’

1,250’

NOTE: The distances will vary approximately 10% with various color combinations. Maximum distance is in color with RED or BLACK on a WHITE background.

5,280’ equals one (1) mile.

TIPS AND DEFINITIONS

6



Keep It Simple.• Use as few words as necessary

• Make sure to use large type - Some people will be reading your sign from a distance

- Reference the Letter Visibility Chart below as a guide

Make It Fit.• Keep all text and logos within 1-1/2” from all four sides of the sign frame

• Background can extend to all edges

Use Color! Be Creative!• Reverse copy on dark or brightly colored backgrounds can be extremely effective on METRO buses, which are primarily white.

Interesting to Know:

Gross Rating Points (GRPs) –

The total number of impressions delivered by a media schedule, expressed as a percentage of a market population. Common to all media. In out-of-home advertising, a GRP level is referred to as a showing size.

• Showing size is measured on a daily basis.

• 25 Showing: In order to reach 25% of the daily traveling public, 20 boards would be required in the Summit County area.

ASample 3" Easily Read from 30' Distance.


SIGNAGE: SIZE AND AVAILABLE SPACE

7

akro

nm

etro

.org

Exterior Sign Space

Interior Signs Regular or SCAT (11”H x 28”W)RS

Full Wrap (96”H x 1,000”W)

FW

Full Back (96”H x 102”W)

FB

Half Back (48”H x 102”W)

HB TL

Tail Light(21”H x 72”W)

Half Size (Street Side) (48”H x 240”W)

HS

KK

King Kong (Street Side) (96”H x 240”W) King Kong (Curb Side) (96”H x 240”W)

SCAT Size (21”H x 72”W) (SCAT Bus Only)

SS


King Size (Street Side) (30”H x 144”W)

KS

Queen Size (Curb Side) (30”H x 108”W)

QS

SIGNAGE: SIZE AND PRICING



Non-profit organizations may use the 12 month pricing for advertising schedules.

RS

Interior Signage Cost for ProductionCost Per Sign Per Month

Type Sign Size 1-2 Mos 3-5 Mos 6-11 Mos 12 Mos 1-100 Signs 101+ Signs

Fleet SizeRegular 11”H x 28”W $9 $8 $7 $6 $8.50 ea. $7.50 ea. and SCAT per mo. per mo. per mo. per mo.

* All Prices Include Installation and Removal.

KK

HS

KS

QS

SS

FW

TL

FB

HB

Exterior Signage Cost for ProductionCost Per Sign Per Month

Type Sign Size 1-2 Mos 3-5 Mos 6-11 Mos 12 Mos 2-10 Signs 11+ Signs

King Size 30”H x 144”W $200 $188 $178 $170 $90 ea. $83 ea. per mo. per mo. per mo. per mo.

Queen Size 30”H x 108”W $183 $170 $160 $152 $75 ea. $70 ea. per mo. per mo. per mo. per mo.

Jr. Queen 30”H x 88”W $174 $160 $152 $144 $62 ea. $59 ea. Size per mo. per mo. per mo. per mo.

Tail Light 21”H x 72”W $164 $152 $144 $136 $40 ea. $37 ea. per mo. per mo. per mo. per mo.

Full Wrap 96”H x 1,000”W N/A $2,100 $2,000 $1,900 per mo. per mo. per mo. By individual quote

King Kong 96”H x 240”W $800 $680 $600 $520 per mo. per mo. per mo. per mo. By individual quote

Half Size 48”H x 240”W $500 $450 $425 $400 per mo. per mo. per mo. per mo. By individual quote

Full Back 96”H x 102”W $400 $360 $340 $320 per mo. per mo. per mo. per mo. By individual quote

Half Back 48”H x 102”W $300 $270 $255 $240 per mo. per mo. per mo. per mo. By individual quote

SCAT Size 21”H x 72” W $35 ea. $30 ea. direct app direct app 21”H x 44”W $30 ea. $25 ea. direct app direct app

JQ

$140 $126 $119 $112 per mo. per mo. per mo. per mo.

$120 $115 $110 $105 per mo. per mo. per mo. per mo.

TESTIMONIES

akro

nm

etro

.org


WhatThey Say About METRO.


“Upon completion of our first advertising campaign on the Summit County METRO buses for Stautzenberger College Brecksville, we were very pleased with the results.

Many inquiries about our programs can be traced back to our METRO advertising! We look forward to partnering with METRO in our future advertising campaigns.”

Donna Palmer – Vice President and Director, Stautzenberger College Brecksville

“Akron-Summit County Public Library has been using METRO RTA exterior transit signage for several years. The bus signs are the perfect vehicle to carry our message throughout Summit County. We have received many compliments about our signs. If you want to get your advertising message MOVING, take a tip from the Library and CHECK OUT METRO!”

Carla J. Davis –Marketing Communications Director , Akron Summit County Public Library

akron

metro.o

rg

TESTIMONIES



“Transit advertising for the arts is a big-city tactic. So, it makes sense for the Akron Art Museum to promote our exciting and vibrant exhibitions on METRO buses.

METRO continues to work hard for the Akron Art Museum! We are delighted with the results METRO transit advertising has on museum attendance. Visitors to the museum are always asked how they hear about the exhibition and 'bus signs' is a frequent response.

METRO transit advertising also has a very positive effect on museum staff morale. Comments like 'There goes one of our buses!' or, 'I see your buses all over town' makes us really proud!”

Elizabeth M. Wilson – Director of Marketing Communication, Akron Art Museum

“Keep Akron Beautiful uses METRO advertising whenever our budget allows. We use METRO to tell citizens about how they can be part of the Greenprint for Akron, which is perfect because METRO is leading the way with their green practices. Our employees enjoy seeing our advertising all around town, too!”

Paula Davis – President and CEO, Keep Akron Beautiful, Director of Greenprint for Akron

416 Kenmore Blvd. Akron, Ohio 44301-1099

330.564.2224 akronmetro.org

Think Outside the Bus!

busin your put thecall: 330.564.2224 or visit: akronmetro.org advantages and benefits 1 metro rta...

Documents