go mobile fast

Go Mobile - Fast!

9/10/13

To d ay ’ s P r e s e n te r s

Stephanie Smith Partner Sales Executive

Mobify

Al Thompson Business Development Manager

Zeon Solutions

• Zeon Solutions & Mobify introduction

• Importance of a mobile optimized experience

• Ways to go mobile

• Benefits of responsive design

• The Mobify solution

• Success Stories

• Q & A

A g e n d a

A b o u t Z e o n S o l u t i o n s & M o b i f y

ENTERPRISE E-COMMERCE

ENTERPRISE CMS

DIGITAL MARKETING

DELIVERING QUALITY SOLUTIONS TO ACHIEVE BUSINESS OBJECTIVES

For more than 10 years, Zeon Solutions has successfully delivered enterprise-scale,

effectively-designed custom applications and e-business solutions on time and within

budget for customers worldwide. Our broad range of services include:

Development & Design • Customization & Support • Mobile & Search Marketing

W h y a n o p t i m i z e d m o b i l e

e x p e r i e n c e i s i m p o r t a n t

W hy M o b i l e i s I mp o r t a n t

W a y s t o g o m o b i l e

• NNR - Net New Revenue

• AOV - Average Order Value

• CR - Conversion Ratio

– Web, Phone, Tablet

• ACUSA - Average Cross/Up Sells Added

• OPCPY - Orders Per Customer Per Year

M o b i l e Te c h n o l o g y Ac ro ny m s t h a t M a t te r

B u s i n e s s S u c c e s s ?

M o b i l e - H i g h L eve l C l a s s i f i c a t i o n s

Categories

Internal Applications

— Target is company’s

workforce, internal

business processes

— CRM, Field Service, BI

External Applications — Target is customers,

consumers, business partners

— eCommerce, Catalog, B2B Self Service

Types

Static Applications

— Calculator, Games, Photos

Dynamic Applications

— Amazon, Starbucks,

Facebook, Staples

Native Client-Side Adaptive

M o b i l e A p p s - Va r i a n t s D e f i n e d

Responsive Proxy (M.dot)

N a t i ve

• Native UI

• Best user experience

• Offline access

• App store distribution

• Limited code reuse

• unless developed via

cross-platform

• Need to maintain multiple

code bases

P rox y ( M . d o t )

• Web User Interface

• One-size-fits-all user interface

• Code reuse across all OSs

• Always runs in device browser

• URL challenge: Web / M. / T.

Re s p o n s i ve D e s i g n

• Re-architect a site for various

devices and orientations via a

single HTML file

• E-Commerce, speed

o Responsive tends to be

slower because the user’s

browser must load content

from the universal HTML file

• 2% of the IR500 using

responsive solutions

• Challenging to fit standard ad

units into responsive designs

C l i e n t - S i d e Ad a p t i ve

• Extend existing site and E-

Commerce functionality to

mobile

• Standards based optimized

mobile templates in the cloud

(CSS, HTML)

• Fast - content delivery network

to deliver fast standard HTML

and Responsive sites

• PCI compliant

• Can extend to Native if needed

B e n e f i t s o f R e s p o n s i v e W e b D e s i g n

W h a t i s R e s p o n s i ve We b D e s i g n ?

O n e U R L

RW D : P ro s a n d C o n s

RW D : W h a t to c o n s i d e r

Time to market

Budget and ROI

User experience Resources and skill

Risk and security

Scalability

H o w t h e M o b i f y s o l u t i o n m a k e s i t e a s y t o g o m o b i l e

O p t i m i z e fo r s m a r t p h o n e

O p t i m i z e fo r t a b l e t

G o o g l e - a p p rove d

S u c c e s s S t o r i e s

S to r e S u p p l y

BEFORE BEFORE AFTER

Home Page Product Page

AFTER

S to r e S u p p l y ’ s Te mp l a te s

Home Page Category Page


Product Page Sub-Category Page


Check-Out Page

M o b i f y C u s to m e r S p o t l i g h t

Q & A | T h a n k Yo u

Stephanie Smith Partner Sales Executive

Mobify

Al Thompson Business Development Manager

Zeon Solutions

mobify.com | [email protected] zeonsolutions.com | [email protected]