JJABSGo-to Market

AIRPORTs t ro l le r d i lemma

MAIN QUESTIONS

Dec ide to buy?

F ind ou t about i t ?

How and Where to buy?

THE MALLI n te rv iew ing Mothers

Online

Store

Friends & Family

INTERVIEW HIGHLIGHTSM o t h e r s w i t h s t r o l l e r s

Online

INTERVIEW HIGHLIGHTSM o t h e r s w i t h s t r o l l e r s

Friends & Family

INTERVIEW HIGHLIGHTSM o t h e r s w i t h s t r o l l e r s

Store

RESEARCH HIGHLIGHTS

BUSINESS MODEL

CANVASCurrently

OVERVIEWG o - t o M a r k e t

BUSINESS MODEL

INNOVATIONOption #1

Mommy Blogs Online Ads

Stores Online Stores

BUSINESS MODEL

INNOVATIONOption #2

Early Awareness Online Ads

Stores Online Stores

BUSINESS MODEL

INNOVATIONOption #3

Mary Kay Model Mommy Groups

Accessories

Questions?