go to market bsnl iptv

17
MARKET READY

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Page 1: Go To Market Bsnl IPTV

MARKETREADY

Page 2: Go To Market Bsnl IPTV
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114 digital Channels PVR - channel *recording facility VOD- a library of 350 Movie and many more to be added Photo Gallery : customer can view images stored in their camera /

Pen Drive (Album) Live World Radio Channels : 14 satellite based digital Radio Channels

available TV Games Dictionary

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WICE EDU- Unique interactive virtual class room. A platform to deliver content over the network remotely.

Competitive exams like GRE, GMAT, CAT, IEEE + 10-12 standard coaching are in pipeline.

Video Phone -Now customer can interact face to face with there relatives on their TV.

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Email –SMS: - Now Send SMS or Email from your TV TV, TV Mobile and Mobile TV

TV booking -Now book your travel / movie tickets from your TV

Chatting -Now customer can create their Social Network on TV

Shopping - Buy and Auction available on line with WICE TV

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IPTV is still a big question to customer

Adaptability of tuning Television with broadband

Definition of triple play still need more propaganda with

customer

Configuration & Installation is also a big concern area

Day by Day Content getting expensive

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Member Get Member programs, loyalty initiative.

Lead generation kiosk at all BSNL Customer Service Center

Outbound calling activity on all Broadband customer Number

Personalized communication

Marketing Move- GO TO MARKET StrategyStrategy

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DID(Direct Inward Dialing) tie-ups for bulk booking at all prime builder projects.

Performance driven incentive program for Installing as well as to reduce TAT ( Turn Around Time) Master Franchisee model for quicker penetration in all assigned Cities.

………………. GO TO MARKET StrategyStrategy

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Thank you