göz İzleme ve eeg ile nöropazarlama
TRANSCRIPT
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Göz zleme / EEG ile
Nöropazarlama
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Ömer GÖZÜ
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Bu Nedir?
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imdi Daha Anlamlı Sanki?
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Peki Bu Nedir?
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Lokasyonun Önemi
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Bunu Bilmeyen Var mıdır?
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Bu Ne Olabilir?
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Peki Ya Bu?
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Do ru Cevap
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Neden Akılda Kalıcı?
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Akılda Kalıcılık
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Akılda Kalıcılık
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Akılda Kalıcılık
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Subliminal Reklamlar
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Subliminal Reklamlar
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Subliminal Reklamlar
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Subliminal Reklamlar
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Subliminal Reklamlar
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Renkler & Duygular
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nsan Beyni
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Old Brain
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Mid Brain
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New Brain
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Araba Kullanırken
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Araba Kullanırken
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Araba Kullanırken
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Araba Kullanırken
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Sinir Sistemi
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P300
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Neurophone
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Deney (1)
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Deney (1)
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Deney (2)
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Deney (2)
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Deney (3)
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Logonun Etkisi
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Gerçekler (1) •
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Gerçekler (2)
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Gerçekler (3)
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Gerçekler (4)
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Seyirci Ne stiyor?
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Geleneksel
Yöntemler
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Yeni Nesil
Yöntemler
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Nöropazarlama Nedir?
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UX vs Nöropazarlama
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Nöropazarlama Unsurları*
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fMRI
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EEG
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EEG
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EEG
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Duygu Analizi
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Göz zleme
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Sıcaklık Haritası
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Sıcaklık Haritası
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Sıcaklık Haritası
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Arı Sürüsü
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Mimik Analizi
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Algı Testleri
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Test Puanı
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Verdi imiz
Servisler
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Video
Analizi
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Görüntü
Analizi
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Web
Analizi
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Sonuçlar
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Sonuç Raporu
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Yorumlama
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Rapor çeri inden Örnekler
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Faydalı Kaynaklar
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TE EKKÜRLER...