App Name:

Decide which Android OS API version to be compatible with Learn more...

Make sure any external services your app depends on are working and production readyLearn more...

Define success by placing goals around active install rates, number of reviews and average rating scoreLearn more...

Set up Facebook page for appLearn more...

Prepare a newsletter for followers or target audienceLearn more...

Contact review websites and press - provide your app, press release, video and graphicsLearn more...

Set up a website to promote your appLearn more...

Set up Twitter account for appLearn more...

Prepare a Press Release to circulate to media like popular blogs in your nicheLearn more...

Setup your customer support channels

Create a 30-60 second promotional video to highlight features of your appLearn more...

Setup your in-app analytics to monitor and measure user behaviour

Test on different Android OS versions (only for versions below your chosen API version) Learn more...

Test screen resolution compatibility Learn more...

Test any advanced features you have “turned on” for higher spec devices Learn more...

Test devices with non-standard input Learn more...

At what version does your app become unusable?

HVGA 320 x 480 (Sony SK17i or HTC G13) Learn more...WVGA 480 x 800 (HTC G10 or Samsung NEXUS S) Learn more...WXGA 1280 x 800 (Google Nexus 7 Tablet or Samsung Galaxy 10.1) Learn more...

eg. hardware accelaration

eg. Sony Xperia Play or Moto Droid 3

eg. Flurry, Google Mobile App Analytics, Mixpanel

Nothing fancy, over the shoulder is fine, here’s a good example: http://www.youtube.com/watch?v=XI9n4fRLRuo

Testing the App

Pre-launch Marketing

Going Live on Google Play

http://www.appannie.com

Setup a dedicated email address Learn more...Include info inside the appInclude info in the Google Play marketplace listSetup a page on your website with FAQ

Publishing on Google Play

Register for a Google Play publisher accountLearn more...Read and accept the Developer Distribution Agreement Learn more...Pay the $25 USD registration fee using Google Checkout

Tell your friends and family to download, rate and review the app

Advertise through AdMob and Google AdWordsLearn more...

Partner up with other app developers to cross promote apps

Partner up with app discovery platforms such as android.appstorehq.com and appolicious.com

Fix the bugs that your new users have discovered

Reply to any negative feedback you’ve received on the Google Play marketplace

Monitor your sales, downloads, reviews, ratings and featuresLearn more...

Tell the world! Email your newsletter list, Facebook fans, Twitter followers etc

Write your app’s title and descriptionLearn more...

Set your app’s pricing as free or paid - paid apps should be set in Google Play-approved price rangesLearn more...

Make sure your developer profile has the correct information and is linked to the proper Google Checkout Merchant account Learn more...

Assign content rating for your app in the Developer Console (Everyone, low maturity, medium maturity, high maturity) Learn more...

Choose the app’s categoryLearn more...

Set country/countries of distribution (and carrier) and price your products in appropriate currenciesLearn more...

Make sure your app does not violate content policy guidelinesLearn more...

Make sure that “Compatible devices” shows that your app is actually reaching the devices that you are targeting. If not, you should check with your development team on the apps requirements and filtering rules Learn more...

You’re ready to publish your app! Click Publish button in the Developer Console

Familiarize yourself with the Google Play Android Developer Console and learn about the tools for publishingLearn more...

Setup your marketplace analytics accountLearn more...

Read and understand Google’s Publishing ProcessLearn more...

Prepare promotional graphicsLearn more...

If you app is a paid app, set up a Google Checkout Merchant AccountLearn more...

Insert Google Play badges on website, Facebook etc to link to your appLearn more...

Upload your graphics

Link to your app’s YouTube video

Post-launch

Minimum two screenshots, ideally between six to eight, of app in Developer Console (Required)

High resolution application icon (Required)

Promotional graphic (Optional) Learn more...

Feature graphic (Optional)

Upload your signed APK file

320 x 480, 480 x 800, or 480 x 854; 24 bit PNG or JPEG (no alpha) Full bleed, no border

512x512, 32-bit PNG with alpha; Max size of 1024KB

180 x 120, 24 bit PNG or JPEG (no alpha), Full bleed, no border

1024 x 500, 24 bit PNG or JPEG (no alpha) with no transparency

Check your manifest, turn off debugging, clean up your directories, choose a good package name

Going Live on Google Play

“Feedback? Suggestions? Broken Link? Great resource we missed? Let us know!”

Download checklist: http://bit.ly/PHQufs