GOING UP?How to craft the perfect remember me speech

Presented by: Murad E. Abel, D.B.A

WHAT IS AN ELEVATOR SPEECH?

WHAT IS AN ELEVATOR SPEECH?

An elevator speech helps summarize who you are and what people should remember about you in the time it takes to ride an elevator.

WHO NEEDS ANELEVATOR SPEECH?

WHO NEEDS ANELEVATOR SPEECH?

Job seekers

Entrepreneurs

Social Networkers

Upward Mobile Professionals

Small Business Owners

Sales Agents

Executives

THE IMPORTANCE OFAN ELEVATOR SPEECH

30-60 secondsto make a positive impression.

A quick sound bite

and what your business does.summation of who you are

Easy introductionsat social affairs.

conversation.Leads to further

business prospects.Improve sales and

Helps othersremember you.

A request to take action?

What you do?

What the product/service does?

The benefits of the product/service?

BASIC STRUCTUREOF AN ELEVATOR

SPEECH

BUILDING YOUR ELEVATOR SPEECH

BUILDING YOUR ELEVATOR SPEECH

Your chance to subtly sell yourselfand your products/services.

BUILDING YOUR ELEVATOR SPEECH

Interchangeable phrases helpsto create adaptability.

BUILDING YOUR ELEVATOR SPEECH

Direct reflection ofyourself and your beliefs.

Avoid focusing exclusively on a sale.

BUILDING YOUR ELEVATOR SPEECH

BUILDING YOUR ELEVATOR SPEECH

Define your purpose.

professional association, etc…)(sell a product, company awareness,

Example 1

I am (your name), the regional salesmanager for (company name).

WHAT YOU DO?

WHAT YOU DO?

Example 2

Good day, my name is (your name),and I work as a biochemical engineer

for (company name).

WHAT DOYOU OFFER?

Example 1

that are looking to upgrade theirWe sell computer chips to companies

manufacturing capabilities.

WHAT DOYOU OFFER?

Example 2They produce new drug treatmentfor patients suffering from (XXXX).

WHAT ARETHE BENEFITS?

Example 1

We improve the efficiency ofmanufacturing plants to increase

shareholder wealth.

WHAT ARETHE BENEFITS?

Example 2

Our products have few side effectswhile still helping patients recover.

WHAT IS THECALL TO ACTION?

Example 1

I would like to set up a time to discusshow our products can help you.

Example 2

I’ll have our pharmaceutical agent

call your office to set up a meeting

on (XXXX) medication.

WHAT IS THECALL TO ACTION?

CONCLUSIONProvides an opportunity to inform others about you or your business.

Presented by: Murad E. Abel, D.B.A

CONCLUSIONA short 30-60 second customizable conversation.

Presented by: Murad E. Abel, D.B.A

CONCLUSIONElevator speeches should say what you do, the product/service you offer,its benefits and encourage a follow up action.

Presented by: Murad E. Abel, D.B.A

Presented by: Murad E. Abel, D.B.A

CONCLUSIONAdjust your elevator speech for sales, job interviews, social affairs, research, etc…