golden drum daily news 2/4

#2 / Wednesday/ 3 October 2012 1

OFFICIAL MAGAZINE OF THE 19TH GOLDEN DRUMINTERNATIONAL ADVERTISING FESTIVAL

DailyNews

Wednesday/ 3 October 2012

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#2 / Wednesday/ 3 October 20122

EUROPA HALL

09.30 New Agenda Session: Left to our own devices

Be a bee! Simona Dan, planBee, Bucharest, Romania

Fluid Networks. The Next Agency Model. Trevania Henderson, Principal and Founder, The Marketing Department, Boston, USA

Bullshit is trending down. Craig Markus, Founder, Rage, Grace & Partners, USA

Closing discussion moderated by Uroš Goričan, Creative Strategist, Saatchi & Saatchi, Slovenia

11.30 Creating Engaging Experiences for Zombies

Sašo Dimitrievski, Partner, Pristop and Co-founder, Renderspace, Slovenia

12.00 Creative Academy by DDB: Selling the Dream or Altering Reality?

Leo Rayman, International Strategy Partner, adam&eve DDB, United Kingdom

14.00 Creative Academy by Y&R: The dog ate our presentation

Marco Cremona, Executive Creative Director, Y&R Moscow, Russia

Dušan Drakalski, Regional Creative Director, New Moment Y&R, Macedonia

Jaime Mandelbaum, Chief Creative Officer, Y&R Prague, Czech Republic

15.00 Four Weddings and a Funeral

Jacob Åström, Founder, Creative Director, Art Director, Dear Future, Sweden Désirée Maurd, Creative Director PR, Dear Future, Sweden

16.00 Creative Academy by Wieden+Kennedy Amsterdam: The Pursuit Of Effectiveness In A Digital World

Martin Weigel, Head of Planning, Wieden+Kennedy Amsterdam, Netherlands

17.00 Selling the USSR

Polina Maguire, Creative Group Head, Saatchi & Saatchi, Russia

EMERALD HALL

11.00 Education Lab: Better Briefs and Better Briefing

Micky Denehy, Founding Principal, EACA International School of Advertising and Communications

12.00 EACA - European Advertising Certificate (EAC)

Micky Denehy, Founding Principal, EACA International School of Advertising and Communications

12.15 Festival of Festivals: FIAP 2012 – Screening of Winners

15.00 Media Research Lab: Let’s save our industry! - How to improve advertising credibility

Ante Šalinović, Media Research Director, Ipsos Adria, Croatia

16.30 Golden Drum Competition: Screening of Single Channel Finalists

18.15 Golden Drum Off Drum Competition: Screening of entries Piran Portorož Poster Award 2012

MEDITERANEA HALL

10.00 Golden Drum Competition: Screening of Entries in groups D – Radio, G – Digital, H - Mobile

14.00 Golden Drum Competition: Screening of Entries in groups R - Direct campaigns, S - Digital campaigns, T - Mobile campaigns and U - Events

PIANO BAR & GRAND GARDEN TERRACE, GH Bernardin (11th Floor)

13.00 Happy Hour

17.45 Closing Happy Hour

Wednesday, 03.10.2012

21:30 GOLDEN DRUM

AND TRACk &

FIELDS Opening

partyPaprika Club,

Portorož/Lucija

Where to party?


Two new members of new europe Hall of Fame

Yesterday at 8:30 PM two new great names from the world of advertising became a part of the Golden Drum New Europe Hall of Fame: Ami Hasan & posthumously Juli Nemes († February 2011).

Ami Hasan, Founder, Chief Creative Officer and Chairman of advertising agency hasan & partners, Finland and great Hun-garian creative mind, the late Juli Nemes, were recognized for their contribution to the creative industry of New Europe.

A wall is just a wall. But who-ever’s name is inscribed on it, briefly brushes against immor-tality. Then a wall becomes The Wall.

Golden Drum Festival has in its nineteen years attracted great visionaries and dreamers who fought courageously and pas-sionately for the progress of the creative industry. As time goes by and people move forward, we tend to forget the names of

those that have set the founda-tions, upon which professionals of today build great things. Es-tablished in 2010 on the marble wall of Bernardin’s Congress Hall where Golden Drummers meet year and year again, GOLDEN DRUM NEW EUROPE HALL OF FAME reads the names of great woman and men, engraved for time eternal. The list grows with careful consideration and a sense of gratefulness to those, whose names and actions we should never forget.


Do you want to be good creatives? Be what you are!This afternoon marked the begin-ning of the program part of the International Advertising Festival Golden Drum and the message of the first creative afternoon is clear: “Creativity can be found everywhere - in old ideas, un-pleasant truths, competitors’ work and all the things that make you special.” The honour of hav-ing the opening speech this year was Adrian Botan’s, VP Creative Excellence for McCann Erickson CEE in charge of CEE region and Creative Partner of its Romanian office. Last year the Bucharest office gained international recog-nition with a renowned marketing campaign “American ROM”, pro-motional project for a Romanian chocolate ROM which dressed itself in the colours of the Ameri-can flag. At the lecture he shared some of his advice how market-ing agencies can point out the nation as a whole.

One of his pieces of advice to the audience was to be proud of their peculiarities, not to be ashamed of their accent, to follow the work of their competition and try to

reach its best work; but above all they should be what they are and not take comfort in excuses.

Many nations try to find ex-cuses for their lack of success

in their history, political systems or economic development. But it’s all this that marks them and makes them special. “Get rid of excuses! For every excuse there’s a way to go beyond it and create something positive out of it.” He proved with numerous cases of good practice that a certain flaw can be a real advantage, even if it’s the “ugly truth”, some fact that a nation is trying to hide. He cunningly noted that people get emotional when looking at the ugly truth, and this way they con-nect with an ad or a project. That kind of advertising has a special power.

Botan proved his message that certain things that make someone special don’t work on everybody with a witty anecdote. “I put a hipster hat on every creative that comes to my agency. If this hat makes them look not interesting and special the way these “retro” characters look, but ridiculous and unsuitable, they passed the Botan test.”

Opening speech by Adrian Botan


Visual identity goes digital

It was developed with plano-metric pixel art, current tech-nique, which became syn-onymous with digital imaging. This time it is complemented by the subtle gradients and transparences. Relatively wide color gamut illustrations, to-gether with strong contrasts, provide dynamics, expressed in the form of individual day-night motives. Partially modi-fied typographical nature, complemented by the accents of color, clearly communicates key information about the Festival.

One of the images features three drummers standing on the rocks. Their time-identifi-able attributes symbolize the rich past, present and future of the Golden Drum, and con-vey the main message - »New Europe, New Thinking«.

Past, present and future of the Festival

Golden Drum began its change in 2009 when it »brainstormed« about all of the changes in the advertis-ing industry. The 2010 festival theme »Reconstruction« con-firmed that there is no future in looking back. The advertis-ing had to change, agencies,

advertisers and media compa-nies had to adapt!

And so Golden Drum rethought itself in 2011 with the »New thinking New Europe« theme. The new visual identity of the festival was the tribute to the fresh wind of change; proud young drummer staring at the future with the right amount of dedication and courage.

So, although the theme of the 2012 Festival »New thinking New Europe« is the same as last year’s, the visual identity reveals its secret – Golden Drum is more modern, in tuned with the new thinking,

new technologies, new com-munication trends.

Nevertheless, the drummer is still calling and inviting par-ticipants to register to the 19th International Advertising Festival and to compete for its prestigious awards.

Golden Drum 2012 visual identity is a reinterpretation, a digitization of the last years’. The proud drummer entered the digitalized world, the new era of communication.

Golden Drum 2012 Visual Identity

Agency: Pristop

Designer: Primož Zorko

Copywriter: Drago Mlakar

Art Director: Matija Kocbek

Creative Director: Aljoša Bagola


New Europe has the power and creative potential

Michael started his career as a Graphic Designer and a Typog-rapher. After several years of freelancing, he started working as an Art Director and Mo-tion Designer in a multimedia agency in 1991. He has worked for numerous digital pioneering agencies such as Digital World, USWeb / CKS and Pixelpark Hamburg and New York. He rejoined the advertising agency world in 2001 as Executive Creative Director for the inter-active Unit in the agency Jung von Matt. In January 2004, he joined Ogilvy, running the crea-tive departments of OgilvyOne Germany. Michael is a member of the German Ogilvy Board and the Ogilvy EAME Creative Council.

Would you say that creativity in the digital world has its spe-

cial rules or is good creativity the same online or offline?

An idea is an idea. Whatever format or wherever it is coming from - it is still an idea. Good or bad. Digital is nothing special - even not a special category any more. Digital for me means the way of life.

For a few years now we are listening about the integrated campaigns trend. But what do you think is the ultimate chal-lenge for multimedia cam-paigns?

Mostly we made the mistake defining integrated or multi-cross-whatever campaigns by just penetrating visuals and messages. In my opinion this is totally wrong. We should find the best way to solve a problem or minimum to solve a commu-nication problem. Penetration

over all media is more annoying than helping.

What do you believe is the secret of integrating communi-cation channels?

The secret is that it all has to belong to the brand’s attitude. If you do not have a clear position statement, forget about inte-grated communication. Again – find the right way to reach your target group.

What are your prime respon-sibilities as a president of the Multi Channel Jury? What do you expect from the submitted work, what kind of campaigns are getting your vote?

The main responsibility is to play an inactive role. I do not want to influence decisions. It is more about the last vote and to bring something back to the game - which was sorted out but is too close to the other entries by numbers. Leading the discussions and keeping them short and relevant. And I will give my feedback to organiza-tion to help the drummers get better.

Every good idea will get my vote. It is always a subjective decision and sometimes it does not fit with the others – but just the outstanding ones get my deep respect. That does not

Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather - OgilvyOne Germany and president of the Golden Drum Multi Channel Jury, joined Ogilvy in January 2004.

A total of 1.438 entries from 26 countries are compet-ing for this year’s Golden Drum awards. There are 315 entries in the Multi Channel Group, a 15 percent increase in comparison to the last year (221 entries). This shows that more and more advertising agencies are adopting the trend of integrated campaigns. Multi Channel Jury is composed of Michael Kutschinski, president, Mihai Gongu, Aleksandra Kolarić, Dan O’Donoghue, Alemsah Ozturk, Katja Petrin Dornik, Anja Radulović, Nir Refuah, Eric Schoeffler, Grigory Sorokin and Jacek Szulecki.


mean that this work is auto-matically a Gold or Grand Prix. I do respect real brands and their problems much more. That’s my bread and butter.

How do you use your creativity in the everyday life?

I try to do something every day I have not done before. Just for

inspiration. This could be just

a different way to the office or

reading a newspaper I am nor-

mally not interested in. I love to

think about doing things differ-

ent than before. I hate routines.

A little change every day is my

lifeblood to keep on going. I

have too many hobbies and

ways to live my creativity. But

I do believe that the whole life can change in just a second.

You say that you are an early adopter. Which really new gadgets/digital solutions do you posses/use and which ones are your favorites? Which ones do you think will be the most useful for advertisers?

I am working in the digital busi-ness for 20 years. You have to be an early adopter to survive. I play with everything I could get to figure out if it is helpful or not – for myself. If a new device is coming out you will see it in my hands. Some of them I buy. Some I use forever. Some end up on eBay. I am just a normal consumer - so my most per-sonal device is and will be my mobile device. We as advertis-ers must think about this little thing in everybody’s pocket more and more.

How would you evaluate the quality of the works, entered in this year’s Golden Drum com-petition, what are the qualities search in this year’s winners and what will separate a Grand Prix winner from the rest?

We saw great work and we saw bad work, too. Normal. Some pieces will stand out and get awarded in more than just one category. That is also normal. I do believe that the competi-tion has to change the rules to be accepted as an international competitor – for example the rule of a Grand Prix for every category makes it complicated to separate the best of the best from all the good ones. And – that is my personal experience - New Europe has the power and creative potential to do so.


Don’t miss @ Golden DrumCreative Corner

All Drummers who are young at heart or just want to play with lego blocks are invited to visit our Creative Corner on the 11th Floor of GH Bernardin.

BUILD YOUR OWN DRUMMER OUT OF LEGO BLOCKS. TAKE A PHOTO OF YOUR OWN DRUMMER AND POST IT ON:

http://www.facebook.com/GoldenDrumFestival or

http://twitter.com/golden_drummer

Most-liked drummer by 6 Oc-tober 2012 until 12:00 hours will get a free registration for the Golden Drum festival 2013.

Happy Run by Intersport

If you want to keep your stamina for all the lectures, parties and finger crossing during the ceremonies, we invite you to join the INTER-SPORT Happy Run at Golden Drum. Running under the guidance of INTERSPORT running coach will take place on Wednesday afternoon, at 6.30 P.M., and on Thursday morning at 7.30 A.M. We meet at the main entrance of GH Bernardin.

Happy Hours

You say you want to mingle with other Drummers during the day? In a nice and pleas-ant atmosphere of Piano Bar & Grand Garden Terrace in GH

Bernardin with a nice drink

in your hand? Than Golden

Drum’s Happy Hours are the

place to be! Please check the

program schedule or at the

Festival Reception to find

out when these social events

might be.

Golden Drum Festival Radio by Radio Capris

All four festival days on the 12th Floor in front of the Europa Hall, Radio Capris, a most listened local costal radio station, will try to catch the daily happening at Golden Drum. If you want to say

Festival’s radio

#2 / Wednesday/ 3 October 2012 9a few words about your festival impressions, you are welcome to look for our lovely microphone operator who will gladly offer you some air time.

Winetasting by Vinakoper

Take a walk through the thou-sand-year tradition in wine-mak-ing and wine-growing Slovenian Istria. In the magnificent cel-lar, which is built out of typical Istrian sandstone, Vinakoper annually produce 4 million bot-tles of wine. Take a look at how noble Istrian wines are made and what one of the largest wooden barrels in Europe looks like. For application and other details, please check at the Festival Re-ception.

Creative Corner


Novelties & highlightsCreative academy The Creative Academy remains the heart of the festival’s pro-gram, and this year the festival’s main stage will be taken by renowned representatives from the biggest agency networks in the region: DDB, Young & Rubicam, TBWA, Leo Burnett, Ogilvy, Grey Group, OMD and PHD, McCann Worldgroup and the agency Wieden+Kennedy Amsterdam.

The special attention on the festival’s main stage will be directed toward independent agencies and one of the Creative Academies will be completely reserved for the most success-ful and renowned independent agencies: Cluso, Hungary, MADE BY VACULIK, Slovakia, Abraca-dabra, Belgium and Voskhod, Russia.

In content, the Creative acad-emy will focus on the today’s and tomorrow’s agenda of advertising agencies which are creating and selling their crea-tive solutions for solving busi-ness challenges and issues. It isn’t only a question of what, but also a question of how. And for that reason it is so important to search for new business models, may it be in the case of advertis-ing agency, advertisers or media houses. Naturally, consumers will remain the central focus, as they are surrounded by the limitless trends and opportunities for consuming media and technol-ogy.

new agendaNew Agenda section is a pro-gram’s novelty of this year’s Golden Drum. It will aim to ad-dress three different topics:

New agency models (search-ing for new business models for agencies)

2nd Screen (trends, new tech-nologies, new content in con-nection with TV tablets and television) and

Gamification (trendy way of us-ing games techniques).

Each of these sections will last for one and a half hour, followed by Q&A from the audience.

Creative and other LabsCreative and other Labs will run parallel to the main program, as the Festival strives to provide quality educational content.

Festival of FestivalsAd Fest, FIAP, the Art Directors Club of Europe, ICAC The Cup and Epica Awards will all be pre-sented live to the Golden Drum participants.

award Ceremonies 19th Golden Drum Competi-tion is divided in two sections named Single Channel, for en-tries that excel in the most crea-tive and efficient use of a single communication channel and Multi Channel, for entries that

promote creative use and inte-gration of more than one com-munication channel. Therefore, there will also be two Award Ceremonies.

Golden Drum Single Channel Awards Ceremony will take place on Thursday, 4 October, 8:30 PM, Europa Hall (winners of groups Film - television, cinema & online, Press, Outdoor, Radio, Direct communication, Design of brand & corporate identity, Digital, Mo-bile and New or innovative and the Virtuoso Awards).

Golden Drum Multi Channel Awards & Festival Closing Gala Ceremony is scheduled on Friday, 5 October, 8:30 PM, Europa Hall (winners of Integrated commu-nication campaigns, Direct cam-paigns, Digital campaigns, Mobile campaigns, Events, Public rela-tions and Innovative campaigns and the Golden Watch Award, the Golden Drum Brand Grand Prix, the Golden Rose, the Tartini Award and the Golden Net & Off Drum: Piran Portorose Poster Award & Boss Drum Awards).

tartini award – for independent agenciesTartini Award will be presented to the most successful inde-pendent advertising agency that collects the most points.

New this year! Boss Drum Award – for young drummers

For the first time, Golden Drum Festival 2012 and Publicis World-


wide invited the best young creative brains under 30 years of age from New Europe to take part in Boss Drum Award 2012. The selected young creatives will have an excellent opportu-nity to compete, connect, learn and gain experience and knowl-edge by working together with best young creative brains and senior level strategic advisers and to develop your talent and skills.

The selected creatives will be split into 4 teams. They will be given one brief to work on and produce creative solution(s).

Final 10-minute presentations of all 4 teams will then take place on 5 October 2012.

The winning team will be an-nounced during the Closing Gala Ceremony.

piran portorož poster award Next year, the Golden Drum Festival will celebrate its 20th anniversary. Two decades ago, a new market democracy rose behind the ruins of the Berlin wall. The four-hundred-million market, so innocently exposing itself to the hardened western/capitalist marketers, had no sound knowledge or experi-ence. What it did have, how-ever, was a relaxed and often naive enthusiasm, unbridled fantasies, fireworks of sparkling ideas, an altogether different world and, in fact, a surprising amount of money. This wild playground without rules or role models was dominated by all kinds of random interests.

The Golden Drum in the west-ernmost part of New Europe,

as it was first named, raised a mirror to the newly formed advertising profession, reflect-ing its own and foreign exam-ples, fair play and targeted effort/creativity. Golden Drum allowed the creative industry of New Europe to recognise, appraise and integrate itself, ultimately becoming a new original entity on the global advertising map.

Portorož and Piran were noted on the map of New Europe as its creative metropolis that dictates the standard rules of the profession, creativity and hospitality; a place that unites competitors and celebrates winners.

Brief: PORTOROŽ PIRAN, HOME OF THE GOLDEN DRUM FOR 20 YEARS

#2 / Wednesday/ 3 October 201212Golden drum Column (part 1)

Branding of a nation is nothing more than an image that a na-tion or a country reflects to the world. However, this image can-not be created through the logo of a country or a series of ad-verting campaigns for its tourism or industry. It is the image that is deeply rooted in a historical per-ception of a nation, its important figures and its people.

What is most important, it is an image its citizens have about themselves, their own country, their own political system, their own competences and flows, first and foremost their own future. Maybe citizens themselves are the most important target group when we talk about national branding. Just like competent and successful companies, whether global or local, cannot be truly recognized as success-ful and competent if their own employers do not believe they are so, nations cannot strive to brand themselves in the direction their own people do not believe is true. This kind of “forced” brand-ing is bound to flop. That’s why it is important for any nation that strives to develop its branding to first look at itself in the mirror.

In life, it is very useful when as many people as possible recog-

nize you as a person who is good at something, a person with a useful skill or good character. In order to become well known for something, it is important to focus on one area and to attempt to become the best you can in that area. Of course, one cannot become an expert overnight, but it is important that you make it clear to others what your focus is, what you are working on, and in what you want to become the best. If this is something that is useful for others and at the same time something that your envi-ronment recognizes as a realistic ambition, first you will receive small opportunities from your immediate environment, which, if well used, will open the doors to new and greater opportunities.

The same is true for brands, com-panies and countries…

For example let’s take a look at Croatia, a central European, Medi-terranean country. What makes this country recognizable in a global context? What are Croats good at? What do they like doing in winter? What do they live for? How would they like to live? Sim-ply what are Croats all about?

What makes Croatia recogniz-able?

According to recent surveys, Croatia is still poorly recognizable in the global context. When it is recognized, there are three pri-mary associations: a country with a beautiful sea (nature), a country with relative success in football (sport), and a country ravaged by war in the 1990s.

Is this enough?

This is not bad, as the first two are positive associations, and many countries in the world would be happy with that. Due to the fact that many believe Croatia has a beautiful coast, the country’s tourism revenue are solid, and it is visited by a large number of guests who leave be-hind a lot of money. This is a solid start. When many people want to come into contact with you, you then have the opportunity to show and prove things that might further increase your revenue.

However, the fact that someone recognizes Croatia as a country with a beautiful sea does not help its electronics industry much, nor does it contribute to the exports of its trains and tram carriages,

How to brand a nation

Davor BruketaCreative DirectorBruketa&Žinić OM, Croatia


the exports of its food products, even its inland tourism, health care tourism, or exports of crea-tive industries; in a word, every-thing that is the product of the work Croats do as people who live by the beautiful sea.

Furthermore, there are many other countries with beautiful seas. If someone offers you a beautiful sea at a more favorable price or with added value, you will easily change your mind as to where you’ll spend your vacation. As the main association; country with a beautiful sea; is not unique, Croatia is not irreplaceable.

Germany, on the other hand, is considered to be a country inhab-ited by hard-working, precise and technically educated people. This perception helps people around the world have an a priori positive attitude towards an entire range of German products and services. Such a perception even helps when the product or service does not meet the expected level of quality, people are inclined to be less critical.

Croatia too, of course, needs an association that would help its businesses. It is an unknown fact that Croatia produces cutting-edge city trams, probably as good as the German ones. So lets take the example of two tram carriages: “This tram was manu-

factured in a country with hard-working, precise and technically competent people” (Germany) or “This tram was manufactured in a country with a beautiful sea” (Croatia). What are the citizens of, for example, a Polish city, to think? Did the mayor buy the best possible tram if he bought them in Germany, or if he bought them in Croatia? It is in mayor’s best interest that the people think well of him. When that same tram gets stuck in a Polish city covered in snow. If the tram was pur-chased in Germany, the snow will be to blame, and if it is purchased in Croatia, the tram will be.

The most significant association tied to Croatia has nothing to do with its citizens and its accom-plishments. Namely, the Croatian sea is beautiful, with or without the Croats.

What to focus on?

The associations tied to a certain country are most often a con-sequence of numerous circum-stances, various historical events, the activities of its citizens, their

mind-set, the social consensus and the strength of the lead-ers that can gather the citizens around a certain idea.

Croats have been lucky to come out of the historical turbulences as a country with “a beauti-ful sea”. That is much less than Germany, France or Italy have. But luckily for Croats, much more than many less fortunate commu-nities have.

In addition to a beautiful sea, over the past twenty years, thanks to the efforts by designer Boris Ljubičić and through sports communication channels, Croats have succeeded in building visual recognition of its community with a beautiful sea by building the visual recognition of its com-munity: the red (and sometimes blue) checkers are the unique visual identity of Croatia. No oth-er country that emerged in the 1990s did accomplish this.

TO BE CONTINUED IN DAILY NEWS 3


The drumming begins

Single Channel Jury


Multi Channel Jury


entry CODe entry titLe entrant naMe COUntry

A01008G12 Got it! VOSkHOD RUSSIA

A02013G12 Budweiser Budvar NO kASPEN / JUNG V. MATT CZECH REPUBLIC

A02015G12 Coca-Cola Colors of Football MCCANN ISTANBUL TURkEY

A03006G12 Raccoon BBDO RUSSIA GROUP RUSSIA

A05006G12 Doctor E:MG RUSSIA

A06001G12 Silence LAHTINEN & MANTERE SAATCHI & SAATCHI FINLAND

A06003G12 Fuel LAHTINEN & MANTERE SAATCHI & SAATCHI FINLAND

A06004G12 Reliability LAHTINEN & MANTERE SAATCHI & SAATCHI FINLAND

A08007G12 Movies without disruptions kINO PASAkA LITHUANIA

A08010G12 You are not on target NEXT ADVERTISING SRL ROMANIA

A08011G12 Must die for it MADE BY VACULIk, S.R.O. SLOVAk REPUBLIC

A09002G12 Prom.ua Tea Party SCHOLZ & FRIENDS kYIV UkRAINE

A09003G12 Prom.ua Hockey Player SCHOLZ & FRIENDS kYIV UkRAINE

A09004G12 Prom.ua Lover SCHOLZ & FRIENDS kYIV UkRAINE

A09005G12 Nail BBDO RUSSIA GROUP RUSSIA

A10009G12 Megafon 4G INSTINCT RUSSIA

A10013G12 Father ADVENTA LOWE UkRAINE

A11004G12 Life is short MCCANN ERICkSON ISRAEL ISRAEL

A13001G12 Talking Books PUBLICIS YORUM TURkEY

A14008G12 Save Rosia Montana - Dragos Bucur PAPAYA ADVERTISING SRL ROMANIA

A14018G12 Balloon LOWE GGk WERBEAGENTUR GESMBH AUSTRIA

A14020G12 The Hand McCANN ERICkSON ATHENS GREECE

A14024G12 Every road sign is a someone’s life STREETART RUSSIA

A14026G12 Accomodation offers CAFÉ CREATIVE kFT. HUNGARY

A14027G12 My Name is Szabó kinga CAFÉ CREATIVE kFT. HUNGARY

A16001G12 Office games OGILVY&MATHER HUNGARY HUNGARY

A16006G12 Blood Relations BAUMANN BER RIVNAY SAATCHI & SAATCHI ISRAEL

A16017G12 Well crafted world of kozel EURO RSCG PRAGUE CZECH REPUBLIC

A16018G12 Beeline World Music Mix MFIVE CREATIVE GROUP RUSSIA

a - Film

SingLe CHanneL SHOrtLiSt



B18007G12 Fisherman's Tales BBDO RUSSIA GROUP RUSSIA

B18019G12 Butcher B18020G12 Meadow

B18020G12 Meadow LEO BURNETT RUSSIA RUSSIA

B18021G12 Magician LEO BURNETT RUSSIA RUSSIA

B18022G12 Insects LEO BURNETT RUSSIA RUSSIA

B18023G12 Reindeer LEO BURNETT RUSSIA RUSSIA

B18024G12 Shark LEO BURNETT RUSSIA RUSSIA

B19007G12 Large Coffee DDB HELSINkI FINLAND

B19008G12 The Real Milkshake: Hopscotch DDB HELSINkI FINLAND

B20004G12 Pattex inner cinema, dancers DDB TRIBAL GROUP AUSTRIA

B20005G12 Pattex inner cinema, animals DDB TRIBAL GROUP AUSTRIA

B20006G12 Pattex inner cinema, soldiers DDB TRIBAL GROUP AUSTRIA

B20009G12 Pickup Sticks - Pink Shirt EURO RSCG ISRAEL ISRAEL

B20010G12 Pickup Sticks - Blue Shirt EURO RSCG ISRAEL ISRAEL

B20011G12 Roses EURO RSCG WARSAW POLAND

B20023G12 Fly swatter TBWA/ISTANBUL TURkEY

B20026G12 ketchup TBWA/ISTANBUL TURkEY

B20027G12 Ice cream TBWA/ISTANBUL TURkEY

B20028G12 Chocolate TBWA/ISTANBUL TURkEY

B21007G12 Construction Site BBDO RUSSIA GROUP RUSSIA

B21008G12 9th of May Parade BBDO RUSSIA GROUP RUSSIA

B22001G12 Gagarin SAATCHI&SAATCHI UkRAINE UkRAINE

B22003G12 Bike Accident YOUNG & RUBICAM PRAHA CZECH REPUBLIC

B22004G12 Roller Skating Accident YOUNG & RUBICAM PRAHA CZECH REPUBLIC

B22005G12 Running Accident YOUNG & RUBICAM PRAHA CZECH REPUBLIC

B22030G12 Elevator PUBLICIS BUCHAREST ROMANIA

B22031G12 Dinner PUBLICIS BUCHAREST ROMANIA

B23021G12 Text to speech DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

B24001G12 Dolphin SPOT THOMPSON TOTAL COM. GROUP SA GREECE

B25001G12 Limpy OGILVY&MATHER HUNGARY HUNGARY

B25003G12 Grumpy OGILVY&MATHER HUNGARY HUNGARY

B25004G12 Beach YOUNG & RUBICAM PRAHA CZECH REPUBLIC

B25005G12 Forest YOUNG & RUBICAM PRAHA CZECH REPUBLIC

B25006G12 Mountain YOUNG & RUBICAM PRAHA CZECH REPUBLIC

B25009G12 Animal Farm NEW AGENCY LITHUANIA

B25010G12 The Metamorphosis NEW AGENCY LITHUANIA

B25017G12 Suprise Your Good Old Friends – Soldier LEO BURNETT – ISTANBUL TURkEY

B25018G12 Suprise Your Good Old Friends – Pinocchio LEO BURNETT – ISTANBUL TURkEY

B - Press



B26005G12 McDonald's Brand 2 DDB TRIBAL GROUP AUSTRIA

B26026G12 Argh DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

B26027G12 Ouch DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

B26028G12 Oops DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

B27002G12 Microwave TBWA/ISTANBUL TURkEY

B27004G12 Pizza delivery TBWA/ISTANBUL TURkEY

B28001G12 Billboard BBDO RUSSIA GROUP RUSSIA

B28002G12 Lego BBDO RUSSIA GROUP RUSSIA

B28003G12 Guinness BBDO RUSSIA GROUP RUSSIA

B28005G12 The Independent BBDO RUSSIA GROUP RUSSIA

B28007G12 Playstation BBDO RUSSIA GROUP RUSSIA

B30008G12 Chicco Mother's Day "Hair" MCCANN ISTANBUL TURkEY

B31006G12 Polar Bear BBDO RUSSIA GROUP RUSSIA

B31007G12 Whale BBDO RUSSIA GROUP RUSSIA

B31008G12 Sea Lion BBDO RUSSIA GROUP RUSSIA

B31021G12 Obama Clinton MEMAC OGILVY LEBANON

B31022G12 Cameron MEMAC OGILVY LEBANON

B31023G12 Putin MEMAC OGILVY LEBANON

B - Press


C32003G12 Fisherman's Tales BBDO RUSSIA GROUP RUSSIA

C32012G12 Butcher LEO BURNETT RUSSIA RUSSIA

C32013G12 Meadow LEO BURNETT RUSSIA RUSSIA

C32014G12 Magician LEO BURNETT RUSSIA RUSSIA

C32015G12 Insects LEO BURNETT RUSSIA RUSSIA

C32016G12 Reindeer LEO BURNETT RUSSIA RUSSIA

C32017G12 Shark LEO BURNETT RUSSIA RUSSIA

C32018G12 Lumberjack is back! DDB WARSZAWA SP. Z O.O. POLAND

C33005G12 The printing of the Bible MARk/BBDO PRAGUE CZECH REPUBLIC

C33006G12 The celebration of Svatnovit MARk/BBDO PRAGUE CZECH REPUBLIC

C34002G12 Pattex inner cinema, dancers DDB TRIBAL GROUP AUSTRIA

C - Outdoor

#2 / Wednesday/ 3 October 201220C - Outdoor


C34004G12 Pickup Sticks - Pink Shirt EURO RSCG ISRAEL ISRAEL

C34005G12 Blouse EURO RSCG WARSAW POLAND

C35002G12 Construction Site BBDO RUSSIA GROUP RUSSIA

C35003G12 9th of May Parade BBDO RUSSIA GROUP RUSSIA

C35009G12 IkEA Fixed Prices TBWA/ISTANBUL TURkEY

C36001G12 Bike Accident YOUNG & RUBICAM PRAHA CZECH REPUBLIC

C36002G12 Roller Skating Accident YOUNG & RUBICAM PRAHA CZECH REPUBLIC

C36003G12 Running Accident YOUNG & RUBICAM PRAHA CZECH REPUBLIC

C37018G12 Audi A6 Allroad Cockpit NOBLE GRAPHICS BULGARIA

C39001G12 Limpy OGILVY&MATHER HUNGARY HUNGARY

C39002G12 Baldy OGILVY&MATHER HUNGARY HUNGARY

C39003G12 Grumpy OGILVY&MATHER HUNGARY HUNGARY

C39010G12 Beach YOUNG & RUBICAM PRAHA CZECH REPUBLIC

C39011G12 Forest YOUNG & RUBICAM PRAHA CZECH REPUBLIC

C39012G12 Mountain YOUNG & RUBICAM PRAHA CZECH REPUBLIC

C39029G12 Bird Houses EURO RSCG PRAGUE CZECH REPUBLIC

C39034G12 Suprise Your Good Old Friends - Soldier LEO BURNETT – ISTANBUL TURkEY

C39035G12 Suprise Your Good Old Friends - Pinocchio LEO BURNETT – ISTANBUL TURkEY

C39042G12 Tweetpositive DDB BUDAPEST HUNGARY

C39043G12 Work in progress WIEN NORD WERBEAGENTUR GMBH AUSTRIA

C40013G12 McCafé Catapult DDB TRIBAL GROUP AUSTRIA

C40017G12 BRLOH Game Store - PacMan JANDL MARkETING A REkLAMA S.R.O. SLOVAk REPUBLIC

C40018G12 BRLOH Game Store - Tetris JANDL MARkETING A REkLAMA S.R.O. SLOVAk REPUBLIC

C40019G12 BRLOH Game Store - Pong JANDL MARkETING A REkLAMA S.R.O. SLOVAk REPUBLIC

C40031G12 Chopsticks Dragon VOSkHOD RUSSIA

C40032G12 A smoking and smelling citylight DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

C40034G12 Hamburger Timetable DDB WARSZAWA SP. Z O.O. POLAND

C42002G12 Make the politicians work! VOSkHOD RUSSIA

C44006G12 Artful construction vehicles TBWA/ISTANBUL TURkEY

C45007G12 Polar Bear BBDO RUSSIA GROUP RUSSIA

C45008G12 Whale BBDO RUSSIA GROUP RUSSIA

C45009G12 Sea Lion BBDO RUSSIA GROUP RUSSIA

C45032G12 Himaya "Break the Silence / A Predator in the Park" LEO BURNETT BEIRUT LEBANON



D46001G12 Che Guevara PRISTOP D.O.O. SLOVENIA

D46002G12 Rolling Stones PRISTOP D.O.O. SLOVENIA

D46003G12 Alarm Clocks DDB WARSZAWA SP. Z O.O. POLAND

D50007G12 Sneakers Song G2 UkRAINE UkRAINE

D51002G12 MOTIVATIONAL GPS / 300 SAATCHI & SAATCHI SRL ROMANIA

D51003G12 MOTIVATIONAL GPS / BRAVEHEART SAATCHI & SAATCHI SRL ROMANIA

D51004G12 MOTIVATIONAL GPS / GLADIATOR SAATCHI & SAATCHI SRL ROMANIA

D55001G12 Bomb DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

D55002G12 Prison DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

D58001G12 Don't drink and drive LEAGAS DELANEY PRAHA S.R.O. CZECH REPUBLIC

D - Radio


E60001G12 Easy Speaking – alphabet poster TOMATDESIGN RUSSIA

E61007G12 Put Them In Our Shoes LOWE ADVENTA (MOSCOW) RUSSIA

E62007G12 The Blood Donation Spray OGILVY & MATHER GMBH AUSTRIA

E62021G12 The most credible testimonial in the world WIEN NORD WERBEAGENTUR GMBH AUSTRIA

E63006G12 Immortal Collection BBDO RUSSIA GROUP RUSSIA

E63008G12 Give It Back OGILVY & MATHER, SPOL. S.R.O. CZECH REPUBLIC

E64003G12 JC dark lager TOMATDESIGN RUSSIA

E64006G12 Bzzz premium BACkBONE CREATIVE ARMENIA

E64008G12 #Occupy Industrial Wine! JUNG VON MATT/DONAU WERBEAGENTUR GMBH AUSTRIA

E65001G12 "Fisherman" rubber boots GOOD MEDIA kAZAkHSTAN

E65008G12 The Vintage Edition OGILVY & MATHER GMBH AUSTRIA

E65009G12* Erection Blister OGILVY & MATHER, SPOL. S.R.O. CZECH REPUBLIC

E65012G12 Naturally made pate NEW MOMENT NEW IDEAS COMPANY SkOPJE MACEDONIA

* E65009G12 Erection Blister – Entry was moved from E65 to E64.

e - Direct communication



G70002G12 The World's Deepest Website OGILVY & MATHER UkRAINE UkRAINE

G70003G12 Car vs Piano BBDO RUSSIA GROUP RUSSIA

G70005G12 Free a Tree LEO BURNETT RUSSIA RUSSIA

G70008G12 Change your view in the kitchen INSTINCT RUSSIA

G71002G12 Drugs Set Your Timeline MCCANN ERICkSON ISRAEL ISRAEL

G71023G12* Look for a Font. Find a Job. DEMNER, MERLICEk & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA

G71027G12 Romanians are smart BV MCCANN ERICkSON ROMANIA SRL ROMANIA

G71028G12 Babies Go Pro MCCANN ERICkSON ISRAEL ISRAEL

G71032G12 OzU University 'The Game Of Your Life' 41? 29! TURkEY

G71033G12 No Rights, No Women LEO BURNETT BEIRUT LEBANON

G71035G12 Doping TV YOUNG & RUBICAM POLAND SP.Z.O.O. POLAND

G71036G12 Facebook flavoured fruit juice CLUSO kFT. HUNGARY

G72003G12 Parking Douche LOOk AT MEDIA RUSSIA

G72007G12 Lapland – The North of Finland / When you're challenged by the stubborn Midnight Sun SEk & GREY OY FINLAND

G72010G12 Miele - Tunnel MAYER/MCCANN ERICkSON SLOVAk REPUBLIC

G73003G12 Jeep In LEO BURNETT SP. Z O.O. POLAND

G73014G12 Manager SRL MRM WORLDWIDE ROMANIA

g - Digital


F66001G12 Lithuanian vodka ADELL TAIVAS OGILVY LITHUANIA

F66007G12 MYWED PARADOX BOX RUSSIA

F66010G12 Storye Graphic Identity GUILTY LATVIA

F66013G12 T-platforms TOMATDESIGN RUSSIA

F66017G12 The stationary TBWA/ISTANBUL TURkEY

F66021G12 Corporate Identity LEAGAS DELANEY PRAHA S.R.O. CZECH REPUBLIC

F66025G12 London Education Center GENERAL LINE! RUSSIA

F67008G12 Cubism kAFFEINE COMMUNICATIONS UkRAINE

F68002G12 All Year Pencils LEO BURNETT SP. Z O.O. POLAND

F68003G12* Calendars Of Empathy LEO BURNETT SP. Z O.O. POLAND

F68006G12 OBI Calendar INBREIF RUSSIA

F68008G12 WWF calendar - animals endangered by extinction DDB WARSZAWA SP. Z O.O. POLAND

F68009G12 Ruler that measures time GREY LJUBLJANA D.O.O. SLOVENIA

F69003G12 Set for adults GREY WORLDWIDE WARSZAWA SP. Z O.O. POLAND

F69004G12 Erection Blister OGILVY & MATHER, SPOL. S.R.O. CZECH REPUBLIC

* F68003G12 Calendars Of Empathy – Entry was moved from F68 to F69.

F - Design of Brand & Corporate Identity

#2 / Wednesday/ 3 October 2012 23g - Digital


H002G12 Jeep In LEO BURNETT SP. Z O.O. POLAND

H005G12 Parking Douche LOOk AT MEDIA RUSSIA

H006G12 Vrancea Earthquake Alert APP&GO MOBILE ROMANIA

H013G12 Free a Tree LEO BURNETT RUSSIA RUSSIA

H015G12 Austrian red.guide App WUNDERMAN PXP AUSTRIA

H021G12 Opticana Eyewear: The Pinch Banner MCCANN ERICkSON ISRAEL ISRAEL


N003G12 VideoSnatch OGILVY & MATHER UkRAINE UkRAINE

N005G12 Drugs Set Your Timeline MCCANN ERICkSON ISRAEL ISRAEL

N010G12 Captcha LEO BURNETT SP. Z O.O. POLAND

N016G12 Repetition SAATCHI & SAATCHI SRL ROMANIA

N018G12 Blouse EURO RSCG WARSAW POLAND

N023G12 Milka Cursormeeting - the world's first online flashmob HPS GROUP HUNGARY

N032G12 Make the politicians work! VOSkHOD RUSSIA

N033G12 Parking Douche LOOk AT MEDIA RUSSIA

N047G12 Second Life LEO BURNETT & TARGET SA ROMANIA

N060G12 Hamburger Timetable DDB WARSZAWA SP. Z O.O. POLAND

N061G12 kiosked Web Wide Shop HASAN & PARTNERS FINLAND

N062G12 Buffering LIVE NEW MOMENT NEW IDEAS COMPANY TIRANA ALBANIA

N068G12 Cheer from your heart! DDB BUDAPEST HUNGARY

N070G12 No Rights, No Women LEO BURNETT BEIRUT LEBANON

N092G12 Opticana Eyewear: The Pinch Banner MCCANN ERICkSON ISRAEL ISRAEL

n - New or innovative

DAILY NEWS, October 2012Published by: Golden Drum Festival, Design: Pristop, d.o.o., Production: Medijski partner d.o.o.,

Editor: Maja Jančič, Journalist: Manja Ujčič Zrimšek, Photo: Bojan Šverko, Tanja Ristič, Printing: Tiskarna knjigoveznica Radovljica, Printed on paper Core Silk 115g provided by Alpe papir d.o.o.


G74011G12 New Driving Tests App. LEO BURNETT BEOGRAD SERBIA

G74012G12 Cheer from your heart! DDB BUDAPEST HUNGARY

G74014G12 The Outlander Adventure WEBSTYLER ROMANIA

G74016G12 Tweetpositive DDB BUDAPEST HUNGARY

A16019G12* What Is There in the Darkroom? MFIVE CREATIVE GROUP RUSSIA

* G71023G12 Look For a Font. Find a job. – Entry was moved from G71 to G72. A16019G12 What Is There in The Darkroom? – Entry was moved from A16 to G74.

H - Mobile


Alpe papir d.o.o. , Letališka cesta 16, 1122 Ljubljana tel. +386 1 546 64 50, fax. +386 1 546 64 98, [email protected], www.alpepapir.si

PE Maribor, Špelina ulica 1, 2000 Maribortel. +386 2 426 11 16, fax. +386 2 426 11 17, [email protected], www.alpepapir.si

Z ljubeznijo do papirja in narave

CELOVITA PONUDBA VSEH VRST PAPIRJEV VODILNIH SVETOVNIH PROIZVAJALCEV S POUDARKOM NA OKOLJU PRIJAZNIH PAPIRJIH.

AP corpo MM 270x380.indd 1 19.10.10 8:35

golden drum daily news 2/4

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