THE BEST OF PROFESSIONAL GOLF

A guide to local advertising opportunities

‘MAJOR’ OPPORTUNITIES TO REACH GOLF FANS

THE PGA TOURAs the most widely known golf organization in the world, thePGA Tour operates the United States’ main men’s professionalgolf tours.

CHAMPIONS TOUR

LGPA TOUR

The LPGA is the most prestigious women’s golf organizations and is the longest-running women’s sports association in the world.

Golf fans across the U.S. tee-up to tune-in to these great tours:

Run by the PGA Tour, the Champions Tour hosts events throughout the United States and Canada for golfers 50 and older.

MEN’S GOLFYounger, bigger, and more exciting than ever.

WHAT YOU NEED TO KNOW

• 21 year-old Jordan Spieth won the 2015 Masters with a record-setting 72-hole score of 18-under. Spieth had the most birdies ever (28), was the youngest 18-hole leader ever, and was the first wire-to-wire winner since Raymond Floyd in 1976.

• Television ratings for the 2015 Masters were up 23% for Sunday’s final round, while Saturday’s third round was up 48% from the previous year.

• By winning the first major of the 2015 season, Spieth moved to the top of the PGA Tour money leaders with $4,958,196 earned thus far. The world’s #1-ranked golfer, 25 year-old Rory McIlroy, topped 2014 with $8,280,095 in winnings.

• 26 year-old Rickie Fowler ended the 2014 campaign with top-5 finishes in all four majors, becoming only the third player in history to accomplish that feat, joining Tiger Woods and Jack Nicklaus.

Aligning your business with the buzz brings brand awareness.

WOMEN’S GOLFChipping through the traditionally male-dominated sport.

WHAT YOU NEED TO KNOW

• American Brittany Lincicome won the ANA Inspiration in April, the LPGA’s first major of the 2015 season, forcing a playoff with an eagle on the 72nd hole, then outdueling Stacy Lewis on the third extra hole to win her second major championship.

• 17 year-old New Zealander Lydia Ko won the 2014 Rolex Rookie of the Year, then won the “Race to the CME Globe” points race and CME Group Tour Championship to finish the 2014 season with the largest payout in women’s golf history—$1.5 million.

• American Michelle Wie won the 2014 U.S. Woman’s Open Golf Championship, the oldest of the 5 current LPGA majors and the one with the largest purse in women’s golf, at $4 million in 2015.

• In 2014, LPGA tournaments rose to 33, with record-high total prize money in excess of $56 million.

Extending your reach maximizes your advertising investment.

Men’s golf attracts an affluent and well-educated audience.

THE UPSCALE ADVANTAGE

8%

13%14%

19%

20%26%

AGE

18-24 25-34 35-44 45-5455-64 65+

34%

35%

16%

13%

HOUSEHOLD INCOME

Under 50K 50 - 100K 100-150K 150K +

76%

21%

3%

HOME OWNERSHIP

Own Rent Other

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwrks.PsYr.:: PGA TOUR (men’s golf) Population: 242,977,984, Qualitative Population: 18,251,091

70% male67% have a

college education61% are married

DEMOGRAPHIC SNAPSHOT

Women’s golf reflects the same demographic.

THE UPSCALE ADVANTAGE

6%

9%11%

18%

25% 31%

AGE

18-24 25-34 35-44 45-5455-64 65+

41%

35%

14%

10%

HOUSEHOLD INCOME

Under 50K 50 - 100K 100-150K 150K +

75%

23%

2%

HOME OWNERSHIP

Own Rent Other

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwrks.PsYr.:: LPGA TOUR (women’s golf) Population: 242,977,984 Qualitative Population: 6,290,757

Nearly 68% male62% have a

college educationNearly 56% are married

DEMOGRAPHIC SNAPSHOT

NFL Insiders

Sharknado 2: The Second One

Pretty Little Liars Duck Dynasty

Real Housewives of Atlanta

Numbers Never Lie

LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE

• Twitter users took to their devices and logged over 605k tweets for PGA programming throughout the year.

• ESPN garnered 230k tweets for the 2014 Open Championship coverage in July 2014.

• People who tweeted about The Open also tweeted about other Cable programs such as:

• FS1’s Fox Sports Live

• TNT’s NBA Tip Off, TBS’s Conan

• MLB Network’s 2014 1st Year-Player Draft.

• Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming.

1. Source: Source: Millward Brown Digital + Twitter, December 2013 Source: SocialGuide Inc. Affinity Report: January 2014 – December 2014. 2014 Open Championship, PGA Tour Golf Pulled 4/24/15.

NETWORKS & PROGRAMS

SOCIAL TV ENGAGEMENTPeople who tweeted about PGA Golf also tweeted about these:

GENRES CATEGORIES

News

Sports talk

Drama

Reality

Comedy

Special

Programming with a strong social presence increases ad recall by up to 33%.1

GOLF WAS A HOLE IN ONE ON TWITTER THIS YEAR.

YOUR PROFESSIONAL GOLF ON-AIR OPPORTUNITY

YEAR ROUND SEASON

Target Demo: M35+, M55+

Demographic HH A18-34 A18-49 A25-54 A35-64

National Ratings 0.4 0.1 0.1 0.1 0.2

Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program averages from previous 2 seasons and are subject to change; actual performance may vary by market, episode, etc.

As we count down to the Centennial in 2016, the PGA continues to lead the multi-billion dollar golf industry.

The PGA also conducts some of golf ’s premier championships, including the PGA Championship, Ryder

Cup, Senior PGA Championship , and the PGA Grand Slam of Golf. In addition, the PGA is partnering with

the LPGA beginning in 2015.

Key Tournaments:

• U.S. Open: Monday, June 15 – Sunday, June 21, 2015, Fox Sports 1

• The Open Championship: Sunday, July 12 – Sunday, June 19, 2015, ESPN

• PGA Championship : Monday, August 10 – Sunday, August 16, 2015, TNT

• Tour Championship: Wednesday, September 23 – Sunday, September 27, 2015, Golf

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