gonzalo freixes and george ingersoll april, 2012
TRANSCRIPT
Changing the Culture:Getting Faculty Buy-In
for Hybrid Education
Gonzalo Freixes and George IngersollApril, 2012
Those Stubborn Faculty…
Introductions and Background
Q: How do you eat an elephant?A: One bite at a time.
Personnel
1) Champion(s)
2) Project Manager
3) IT Support (only a little)
IT
4) Course Management System
5) Live Meeting Software
6) Media Creation Tools
Online Ed Essential Ingredients:
1) Define Your Goals
2) Decide On The Setup
3) Select Your Tools
4) Start Educating Faculty
5) Work With Early Adopters
6) Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8) Present to All Faculty
The Key Steps
Goal 1: Utilize hybrid learning to accommodate diverse student schedules and free up classroom space
Goal 2: Bring in more applicants by offering a hybrid scheduling option for the part-time MBA program.
Note: Neither of these goals requires the buy-in of 100% of the faculty.
Step 1: Define Your Goals
1) Define Your Goals
2)Decide On The Setup3) Select Your Tools
4) Start Educating Faculty
5) Work With Early Adopters
6) Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8) Present to All Faculty
Make choices about basic implementation
Examples: Asynchronous vs. synchronous Use of media/ technology Who will support What courses will be offered Faculty compensation Content ownership and IP issues
Advice: keep it very simple (don’t change much)
More Advice: make it official by documenting
Step 2: Decide On The Setup
1) Define Your Goals
2) Decide On The Setup
3)Select Your Tools4) Start Educating Faculty
5) Work With Early Adopters
6) Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8) Present to All Faculty
Course Management System Live Meeting Software Media Creation Tools Student Portal Survey Software Phone Conferencing
Advice: Try to select one tool per function
Ask: What is doable? What will be adopted?
Step 3: Select Your Tools
1) Define Your Goals
2) Decide On The Setup
3) Select Your Tools
4)Start Educating Faculty5) Work With Early Adopters
6) Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8) Present to All Faculty
But don’t ask for anything (yet) Present information Clear up misunderstandings Provide resources and optional training Demonstrate available tools and technology Keep a lookout for early adopters
Advice: try to avoid faculty forums
Step 4: Start Education Faculty
1) Define Your Goals
2) Decide On The Setup
3) Select Your Tools
4) Start Educating Faculty
5)Work With Early Adopters6) Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8) Present to All Faculty
Don’t forget that they are not only participants in your pilot program but also your future ambassadors
Provide a framework for content design Make it a great experience all around
◦ Support these faculty like crazy
◦ Support the students too
Step 5: Work With Early Adopters
1) Define Your Goals
2) Decide On The Setup
3) Select Your Tools
4) Start Educating Faculty
5) Work With Early Adopters
6)Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8) Present to All Faculty
Survey the students Highlight accomplishments and best
practices among the faculty◦Make sure that your early adopters are
part of every discussion Self-promote: give examples of
success◦http://
capture.anderson.ucla.edu/Anderson/Play/e3dc922cee4741df85ebe9e2134ee1d71d
Step 6: Document Success
1) Define Your Goals
2) Decide On The Setup
3) Select Your Tools
4) Start Educating Faculty
5) Work With Early Adopters
6) Document Success/Gain Exposure
7)Pitch to Faculty Leadership8) Present to All Faculty
Bring all your evidence and documentation
Reemphasize your goals Anticipate possible objections
Step 7: Pitch to Faculty Leadership
1) Define Your Goals
2) Decide On The Setup
3) Select Your Tools
4) Start Educating Faculty
5) Work With Early Adopters
6) Document Success/Gain Exposure
7) Pitch to Faculty Leadership
8)Present to All Faculty
Make sure that all of your supporters attend!
Step 8: Present to All Faculty
1) Keep It Simple
2) Start Small/ Gain Supporters
3) Active Support and Guidance is Key
4) Get Ready for the Objections!
Conclusions