Star Iconography – Close up of

the artist, this is at the beginning

of the music video introducing

Jessie J to the viewers watching.

However she is a popular

celebrity artists and therefore

this again is why they will do a

range of close ups throughout as

this is what the target audience

who are fans of Jessie J will want

to see.

In this part Jessie J is framed within the door

and hallway, this could be classed as

Voyeurism, also things like the clothing

mise-en-scene as she is revealing her legs.

Lyrics to visuals, in the lyrics Jessie J says ‘So

why you acting like you are tough’ and through

visuals she moves into the position with her

fists, simply linking them together.

The music and visuals are in time; the beat of

the song is upbeat and has some parts

slower and then other parts which build up

to this faster chorus. Things like the party

scenes are slowed down a little to make sure

they are in time and have a great affect as

you can really see both the artists

expressions but more of the lyrics linking to

visuals as well.

Intertextuality is shown here, the use of

advertisement and promotion giving Jessie J

this ‘Beats Pill’ speaker is Intertextuality as its

linking to something else in the music video.