Campaign Overview

Project 5: Run an AdWords Campaign (Part 1)

Joel Hovell

Campaign ApproachDescription, Marketing Objective & KPI

1. Approach Description ● To create awareness of the free Technical Interview course part of the Data Analyst Nanodegree. The Google

ads will be made exclusive to users who reside within the United Kingdom. Users who click on the ad will be brought to a landing page where they can sign up for the Technical Interview course.

● I created two ad groups and made two ads for each group as required. My two ad groups are titled Awareness and Interest in accordance to having two groups for potential customers at different parts of the customer journey. I chose keywords that related directly to those users might use to search for answers in how to do a successful technical interview. For example, I use keywords such as “coding interview practice online,” “interview preparation course,” and “python interview.” Keywords such as these are believed to be best for converting potential customers into customers.

● Course: Technical Interview

● Country: United Kingdom

2. Marketing Objective & KPI

1. Objective: Convert 50 potential customers by having them enroll in the Technical

Interview course starting November 13 and ending on November 17

2. Primary KPI: The number of people enrolling in the Technical Interview course

Ad GroupsAds and Keywords

Ad Group #1 - Awareness

Basic coding interview questions, best programing interview questions, coding interview practice online, coding interview questions and answers, coding questions in interview, google python course, interview preparation course, online coding interview practice, practice coding interview questions, programmer interview, programming technical questions, python algorithms course, python coding course, python coding for beginners, python coding program, python interview, questions asked in technical interviews, questions to ask in a technical interview, technical questions asked in interview, technical test interview, technical test job interview, technical test questions for interview, technician interview

Ad Group #2 - Interest

python questions, python programming exercises and solutions,cracking the coding interview, programming questions, technical based interview questions, technical job interview questions, technical interview questions and answers, technical competency based interview questions, technology interview questions, top 10 technical interview questions, questions asked in technical support interviews for freshers, technical test questions and answers, technical interview coding questions, coding interview questions python, technical knowledge interview questions, it technical interview, great technical interview questions, technical competency interview questions, good tech interview questions, difficult technical interview questions, coding questions

AppendixScreenshots for Reference

Campaign Summary