GA PREMIUMgoogle analytics on steroids ...

Why should you pay for

your Web Analytics data ?

Important to consider ...

• is the web data, your data ?

• do you want to measure real-time ?

• do you want to integrate webdata with your BI ?

• do you want to track client logins ? intranet ?

• hate to work on sampled data ?

PREMIUM

WHAT DO YOU GET ?PROPOSITION

• Processing Power• Guaranteed processing for up to 1 billion hits per month*• Faster, intra-day processing for up to 1 billion hits per month• Service Level Agreement around data collection, reporting, and processing◦ 99.9% on Collection up-time◦ 99% on Reporting up-time◦ 98% on on-time Data Freshness (within 4 hours)

• Advanced Analysis Tools• Up to 50 Custom Variable slots• Unsampled report downloads for custom report requests• Unaggregated report downloads for large report requests (up to 1 million rows

per download)• Premium-only features, such as the Attribution Modelling tool for Multi-Channel

Funnels**• Dedicated Support• Dedicated Account Management• Phone & Email support 10 hours per day, 5 days per week***• Implementation Consultation & Tagging Audit• Live & Webinar Training• 24/7 Product Emergency Escalation Support, if the product is ever outside of

the SLA

• Look & FeelOne subtle benefit of Google Analytics Premium is that it looks almost identical to Google Analytics Standard Edition, an interface you already know and love. This makes it easy to learn, but difficult to "demo."

There are the following differences in the look of the interface: • When you click the "Download" button on a report, you will have the option to request

an "Unsampled Download"• There will be an "Unsampled Downloads" section in the Custom Reports tab• Premium-only features, such as Attribution Modelling, will be found only in accounts

where Premium is activated• Up to 50 custom variables will be available in the Custom Report builder

There are the following differences in the feel of the product: • Reports should be faster to load• Data will be fresher, even at larger volumes

WHY ?

GA Premium strategy

• Google penetrates Fortune500

• Enterprise solution vs. free tool

• Compete Vendors with Worldwide user-force

• Dedicated support team of 200+ consultants

• Offer a full service solution

• Important !

Why should a marketer choose Google Analytics Premium over another paid analytics tool?It provides marketers with an intuitive, yet powerful tool which enables them to get access to insights quickly. The question is not around whether a tool is paid - rather can it get you what you want, quickly and in a way which is useful. Google Analytics users often find that it removes measurement blindspots, unlocks data more easily enabling them to make decisions far faster than previously. Cost, scale (1B hits) and pace of innovation are also major areas of distinction.

Will Google offer support for the free version in the future?We offer extensive help resources today - materials, training, videos and a very strong Partner network to support Google Analytics. We built the product to enable quick ramp up and fast access to insights, the support through premium really is designed for those companies with complex needs who look for high levels of customisation.

Does this mean that Google is not going to invest in the free version moving forward?We are more committed than ever to our standard version. With the release of GAv5 we are poised to release features faster than ever and are confident that measurement can keep up with the digital consumer journey at last. In the last 3 months alone we’ve released many great features to the new version of Google Analytics.

VIDEO

our MISSION

We can help you to build & market a

platform to generate & engage only profitable clients

• Integrated approach

• Focus on delivery

• Long term relationship

steve.deveirman@bseen.bewww.Netlash-bSeen.bewww.Twitter.com/stevedv