google+, google glass, and google now: rob garner at pubcon las vegas 2013
DESCRIPTION
TRANSCRIPT
![Page 1: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/1.jpg)
1© Advice Interactive Group, 2013. All rights reserved.
Google+, Google Glass, and Google NowRob Garner, Chief Strategy Officer, Advice Interactive Group
October 22, 2013
![Page 2: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/2.jpg)
2© Advice Interactive Group, 2013. All rights reserved. 2
Introduction
• Longtime member of WebmasterWorld, and speaker at Pubcon
• VP of SEMPO International• Founder and past president of the Dallas/Ft
Worth Search Engine Marketing Association• Chief Strategy Officer at Advice Interactive• Working in online marketing for 18 years• Focus on digital marketing strategy, paid
media, SEO, social, content, web development strategy
• Previously worked for Omnicom, iTraffic, Agency.com, iCrossing, Hearst
![Page 3: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/3.jpg)
3© Advice Interactive Group, 2013. All rights reserved. 3
SEARCH & SOCIAL– The Definitive Guide to Real-Time Content Marketing
• Covers interdependent search and social concepts
• Social signals on search• Interview with Brett Tabke
and many others• 406 pages• Stop by the Advice
Interactive / Local Site Submit booth to get one of 75 free copies
![Page 4: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/4.jpg)
4© Advice Interactive Group, 2013. All rights reserved. 4© Advice Interactive Group, 2013. All rights reserved.
Today
01 About Advice Interactive Group02 Google+03 Google Glass04 Google Now
4
![Page 5: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/5.jpg)
5© Advice Interactive Group, 2013. All rights reserved. 5© Advice Interactive Group, 2013. All rights reserved.
01 About Advice Interactive Group
5
![Page 6: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/6.jpg)
6© Advice Interactive Group, 2013. All rights reserved. 6
No idea what content you plan to showcase here…
FOUNDED IN 2009
HEADQUARTERED IN DALLAS
INDEPENDENT
2012 & 2013 INC 500 FASTEST GROWING COMPANIES LIST
ABOUT ADVICE INTERACTIVE
6© Advice Interactive Group, 2013. All rights reserved.
STRATEGY, SEO, SOCIAL, WEB DEV, SOCIAL, PAID MEDIA, CONTENT
![Page 7: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/7.jpg)
7© Advice Interactive Group, 2013. All rights reserved. 7© Advice Interactive Group, 2013. All rights reserved.
02 Google+
7
![Page 8: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/8.jpg)
8© Advice Interactive Group, 2013. All rights reserved. 8
Google+ is the “Social Spine” of Google User Experience
![Page 9: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/9.jpg)
9© Advice Interactive Group, 2013. All rights reserved. 9© Advice Interactive Group, 2013. All rights reserved.
G+ integrating heavily in Google New and Real-time placements
9
![Page 10: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/10.jpg)
10© Advice Interactive Group, 2013. All rights reserved. 10© Advice Interactive Group, 2013. All rights reserved.
G+ Integrating Heavily in Google New and Real-Time Placements
10
![Page 11: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/11.jpg)
11© Advice Interactive Group, 2013. All rights reserved.
G+ Embedded a Post
Use your own high traffic sites to increase engagement on your G+ account
![Page 12: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/12.jpg)
12© Advice Interactive Group, 2013. All rights reserved.
G+ Using Your Face in Ads
![Page 13: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/13.jpg)
13© Advice Interactive Group, 2013. All rights reserved. 13
Some G+ Users are Protesting
![Page 14: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/14.jpg)
14© Advice Interactive Group, 2013. All rights reserved.
Are +1’s a Factor in Non-Personalized Search or Not?
![Page 15: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/15.jpg)
15© Advice Interactive Group, 2013. All rights reserved.
Moz – Yes, +1’s a Top Factor
![Page 16: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/16.jpg)
16© Advice Interactive Group, 2013. All rights reserved. 16
Source: http://www.stonetemple.com/measuring-google-plus-impact-on-search-rankings/
…but a Recent Stone Temple Test by Eric Enge Says, “No”
Are both of these experts saying, “no” – not sure what the but
is for…
![Page 17: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/17.jpg)
17© Advice Interactive Group, 2013. All rights reserved.
Source: http://searchenginewatch.com/article/2290337/Matt-Cutts-Google-1s-Dont-Lead-to-Higher-Ranking
Matt Cutts says, “No”
![Page 18: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/18.jpg)
18© Advice Interactive Group, 2013. All rights reserved. 18
Not Disputed…. +1s Contribute to Higher Visibility Within Your Google Plus Network
18© Advice Interactive Group, 2013. All rights reserved.
![Page 19: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/19.jpg)
19© Advice Interactive Group, 2013. All rights reserved. 19© Advice Interactive Group, 2013. All rights reserved.
03 Google Glass
19
![Page 20: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/20.jpg)
20© Advice Interactive Group, 2013. All rights reserved.
Google.com/MyGlass
![Page 21: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/21.jpg)
21© Advice Interactive Group, 2013. All rights reserved. 21© Advice Interactive Group, 2013. All rights reserved.
04 Google Now
21
![Page 22: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/22.jpg)
22© Advice Interactive Group, 2013. All rights reserved. 22
• Google Now is an intelligent layer that coordinates multiple services into contextually useful information
• Shows up as “cards”• It is the intelligence engine for
Google Glass
Google Now and G+
![Page 23: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/23.jpg)
23© Advice Interactive Group, 2013. All rights reserved. Source and image: SEL, Danny Sullivan
Samples of Various Google Now Cards
• TV listings• Currency• Public Transit• Nearby Attractions• Place Info• Public Alerts• Stocks• Flight Status
• Hotel Info• Events• Restaurant Reservations• Weather• Breaking News• Appointments• Birthdays
![Page 24: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/24.jpg)
24© Advice Interactive Group, 2013. All rights reserved. 24
• Emails should be marked up and formatted properly to be included in Google Now, and Google Glass
• Current schemas supported:– Event information– Flight reservations– Hotel reservations– Restaurant reservations
Source: https://developers.google.com/gmail/actions/google-now
Google Now Email Schemas
![Page 25: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/25.jpg)
25© Advice Interactive Group, 2013. All rights reserved.
Expect to See Many Different G+ Tie-ins to Glassware…
![Page 26: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/26.jpg)
26© Advice Interactive Group, 2013. All rights reserved.
![Page 27: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/27.jpg)
27© Advice Interactive Group, 2013. All rights reserved.
Sharing Glass Images in G+ is a Snap
![Page 28: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/28.jpg)
28© Advice Interactive Group, 2013. All rights reserved.
Also a Cinch in Facebook
![Page 29: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/29.jpg)
29© Advice Interactive Group, 2013. All rights reserved. 29
Real-Time Content Marketing
![Page 30: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/30.jpg)
30© Advice Interactive Group, 2013. All rights reserved. 30© Advice Interactive Group, 2013. All rights reserved.
What Is It Like to Go Everywhere With Glass, and How Do People React?
![Page 31: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/31.jpg)
31© Advice Interactive Group, 2013. All rights reserved. 31
• Delight• Curiosity• Fear• Uncertainty• Bewilderment• Overwhelming excitement• Shock• Awe
Common Reactions
![Page 32: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/32.jpg)
32© Advice Interactive Group, 2013. All rights reserved.
![Page 33: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/33.jpg)
33© Advice Interactive Group, 2013. All rights reserved.
Everyone at my table was
wondering – what is that thing on
your head?
33© Advice Interactive Group, 2013. All rights reserved.
![Page 34: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/34.jpg)
34© Advice Interactive Group, 2013. All rights reserved.
Oh my god! You just took my picture… with your mind!
34© Advice Interactive Group, 2013. All rights reserved.
![Page 35: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/35.jpg)
35© Advice Interactive Group, 2013. All rights reserved. 35© Advice Interactive Group, 2013. All rights reserved.
![Page 36: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/36.jpg)
36© Advice Interactive Group, 2013. All rights reserved. 36© Advice Interactive Group, 2013. All rights reserved.
![Page 37: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/37.jpg)
37© Advice Interactive Group, 2013. All rights reserved. 37
High-Level Impact of Glass
• Google Glass and similar type hardware is the “new screen,” in addition to the iPad, mobile, desktop, etc.
• Marketers will have to optimize for Google Now – meaning context and proximity, among many other new factors
• Get your local house in order• Start determining your company’s
unique value proposition for Glass• Create your app• Glass is bigger than just email and pics
– it represents the coming digitalization of the physical world, with search and social at the core
![Page 38: Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013](https://reader036.vdocuments.net/reader036/viewer/2022062417/54c85c764a795948678b4584/html5/thumbnails/38.jpg)
38© Advice Interactive Group, 2013. All rights reserved. 38© Advice Interactive Group, 2013. All rights reserved.
THANK YOU
GPLUS.TO/ROBGARNER@ROBGARNER
FB.COM/GARNER