google shopping optimization: product titles

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Post on 20-Aug-2015

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  1. 1. An Overview of Optimizing Google Shopping DataConfidential and Proprietary Information
  2. 2. Google Shopping Optimization: Product TitlesAn overview + tips for Google ShoppingConfidential and Proprietary Information 2
  3. 3. Confidential and Proprietary Information 3Your HostsSean OConnorSearch Marketing SpecialistJahnvi PatelSearch Marketing Specialist
  4. 4. Confidential and Proprietary InformationTopics Well Cover Today4Common Errors with Product TitlesTitle Best Practices123 Keyword Research and Optimization Techniques
  5. 5. Common Errors with Product TitlesConfidential and Proprietary Information5Product Titles must adhere to Google guidelines and best practices. If you do notfollow any of the rules below your products may be disapproved or suspended Must be text based no HTML or special characters allowed Character Limit 150 No promotional text Cannot use BLOCK CAPITALS Must strictly adhere to Googles Editorial Guidelines Include relevant and complete information about your products withattributes Use standard spelling and grammar Avoid any repeated and unnecessary use of punctuation, capitalizationor symbols. Use of numbers, symbols and letters should adhere to thetrue meaning of the symbol. (ex: $ave Now!!!)
  6. 6. Confidential and Proprietary InformationTitle Best Practices6Focus on front loading your titles withpertinent information Informative, descriptive titles with workbetter than generic ones Use Google suggested optimizations Google allows 150 characters butdisplays far fewer Test out different title variants over time
  7. 7. Frontload your product informationConfidential and Proprietary Information7 Focus on the selling points of the item year, color, style Client expectation product options likesize are expected to be chosen on thelanding page Words used in the search query will appearbold in the Google Shopping text
  8. 8. Keyword Research and OptimizationConfidential and Proprietary Information Use keywords that are eitherdescriptive or informative Know how you are being found;place yourself in your customersshoes Keyword Research Tools*AdWords KeywordPlanner*AdWords dimensions tab8
  9. 9. Confidential and Proprietary InformationKeyword Planner9
  10. 10. Confidential and Proprietary InformationKeyword Planner10
  11. 11. Confidential and Proprietary InformationAdWords Dimensions Tab11
  12. 12. Confidential and Proprietary Information 12Thank you