google stock forecast: bullish algorithmic forecast for google even with issues with cpc
DESCRIPTION
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issues With CPCTRANSCRIPT
Bullish Algorithmic
Forecast For Google Even With Issues With
CPC
© I Know First 2014. All rights reserved. www.iknowfirst.com
Summary
Google’s consumers are gradually increasing their mobile searches on smartphones at the expense of traditional searches.
Despite previous steps towards mobile integration, cost-per-click (CPC) fell by 9% YOY, in light of the fact that advertising paid clicks are up 26% YOY.
The self-learning algorithm is bullish for Google in the 1-month and 3-month time horizon.
1Q14 Revenue
Google presented earnings of $6.27/share on revenue totaling $15.42B, an increase of 19%. Analysts expected revenues of $15.52B with EPS of
$6.41.
Revenue Growth from 2002 until 2013(Billions of U.S. Dollars)
Google’s Problem With CPC
Last year Google's total revenue amounted to $59.83 billion, where $50.58 billion was accredited to advertising revenue.
Cost-Per-Click (CPC) fell by 9% year-over-year, in light of the fact that advertising paid clicks are up approximately 26% year-over-year.
Mobile advertising on smartphones has been a problem for Google. While the volume of paid clicks for smartphones has increased, they also yield less than advertisements on desktops.
Smartphones have a smaller screen, which consequently limits the scope of promotion.
Comparison of Unique U.S. Visitors to Google &
Best Tech StocksApril 14th ‘13 – April 14th
’14
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GOOG Return: 34.49%(Accounts for stock split)
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Bullish Algorithmic Forecast For Google Even With Issues With
CPC
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