gor 2010 panel communities
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TRANSCRIPT
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WorkshopFrom Online Panels to Feedback Communities - A Hands-On Introduction to a Holistic Insight Generation
Sebastian Kramer | Stefan Laufer Pforzheim // 26th of May 2010
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AGENDA
1. Introduction: Globalpark‘s Panel Approach
2. Focus Today: Setting Up a Panel Community
WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010
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3Introduction:
Globalpark‘s Panel Approach
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WELCOME - INTRODUCTION 4
About Globalpark
� Globalpark-Germany (Headquarter) since 1999
Huerth (near Cologne)
� Software Development & Consulting
� Chief Executive Officer (CEO):Dr. Lorenz Gräf
Globalpark-UK London
� Full-Service-Supplier
Globalpark-USNew York
� Full-Service-Supplier
Globalpark-Austria
Vienna
� Full-Service-Supplier
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Enterprise Feedback Suite (EFS)
EFS Survey EFS Employee EFS LeadershipEFS Panel
EFS Mobile Extension
Services
PRODUCT PORTFOLIO
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EFS PANEL
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WebsiteWebsite
From 200 - 2 Mio. Panelists: Recruitment, Sampling,
Incentivation, etc.
EFS PANEL
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WebsiteWebsite
Blogs, Forums, Chats, Discussions, Ratings, etc.
EFS PANEL
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WebsiteWebsite
Conducting Stationary & Mobile Online Surveys
EFS PANEL
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Panelist Communication, Survey Invitations, Incentive Shop, etc.
EFS PANEL
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11Panel Community
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12Panel Community
MemberMember
PanelPanel
MemberMember
Panel Community
Panel Community
Social Networking
Social Networking
MemberMember MemberMember
MemberMember
MemberMember
MemberMember
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Recruitment
Communication
Quality Management
Incentivation
Surveys
Selections/
Samples &
Groups
Automation
EFS PANEL
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15
Workshop Platform:
http://gor.globalpark.de
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BASIS OF A PANEL COMMUNITY 16
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17
Practical Training:
Fill Out the Registration Form
and Have a Look at the Open Forum
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BASIS OF A PANEL COMMUNITY 18
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19
Practical Training:
Find Your Topic Partner!
- Topic 1: „Panel Quality“
- Topic 2: „Consumer Research“
- Topic 3: „Privacy & Trust“
- Topic 4: „Best Practice“
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20
Practical Training:
Take Part in Your First Survey
and Access the New Forum
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BASIS OF A PANEL COMMUNITY 21
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22
Example of a
Community Website
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23EXAMPLE OF A COMMUNITY WEBSITE
Public Landing Page
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24EXAMPLE OF A COMMUNITY WEBSITE
Members Area
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25EXAMPLE OF A COMMUNITY WEBSITE
My Profile
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26EXAMPLE OF A COMMUNITY WEBSITE
Survey Layout
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27EXAMPLE OF A COMMUNITY WEBSITE
Forum
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AGENDA
1. Introduction: Globalpark‘s Panel Approach
2. Focus Today: Setting Up a Panel Community
WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010
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29
Workshop Platform (Admins View):
http://gor.globalpark.de/www
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Groups
Introduction & Rules
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GROUPS - INTRODUCTION 31
FemalesFemales
Aged 14-29Aged 14-29
Interrested in Football
Interrested in Football
Opinion
Leaders
Opinion
Leaders
MalesMales
Group Memberships
All members of the
panel/community are
part of the so-called
“default panel group”
All panelists can be a
member of one or more
(sub-)groups
Default Panel Group
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GROUPS - FILTERS 32
Type of filter Use of information stored in…
Performance Data FilterSystem variables like the number of invitations, last invitation, PCI, number of bonus points, etc.
Master Data Filter All user-defined master data incl. recoded variables
Sample Data FilterInformation about the statuses in panel projects, like completed in survey „x“, participation in survey „y“ in a special time period, etc.
Project FilterDetailed information from answers in a special survey which are not stored in the master data, e.g. data of question three in survey „z“
Alternative FilterCombination of all filter rules. Necessary for automatic update rules.
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GROUPS - LOGIC 33
FemalesFemalesDefault Panel Group
Default Panel Group
Subtract group
MalesMales
Aged 14-29 Years
Aged 14-29 YearsFemalesFemales
Add group
Females & Males
Aged 14-
29
Females & Males
Aged 14-
29
Aged 14-29 Years
Aged 14-29 YearsFemalesFemales
Intersection of groups
Females
Aged14-29
Females
Aged14-29
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3. Practical Training:
Group Creation
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Content Management System
Basics
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CONTENT MANAGEMENT SYSTEM - BASICS 36
WebpageWebpage
ModuleModule
ContentContent
Module 2Module 2
Module 1Module 1
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Content Management System
Setting Up a Forum
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ForumArea
Website Module
on Page
Online Version
(Panelist`s View)
SETTING UP A FORUMTHREE STEPS
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SETTING UP A FORUM 39
Forum Content
Embedding the Forum
Content in the Website
Structure
Online Version (Panelist`s view)
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4. Practical Training:
Setting Up a New Forum
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SETTING UP A FORUM 41
Forum Content
Embedding the Forum
Content in the Website
Structure
Online Version (Panelist`s view)!
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5. Practical Training:
Take Part in Your Own Forum
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6. Practical Training:
Export your data
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ANALYSIS 44
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ANALYSIS 45
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Thanks for Your Attention…
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Globalpark AGKalscheurener Str. 19a50354 Cologne/HuerthGermany (Headquarters)Tel.: +49 2233 7933 6
[email protected]/Globalpark
Globalpark Inc.299 Broadway, 19th Floor New York, NY 10007United States of AmericaTel.: +1 888 299 9422
[email protected]/Globalpark_News
Globalpark UK Ltd.5 Archie Street London SE1 3JTGreat BritainTel.: +44 207 403 3900
LOCATIONS
Globalpark Oesterreich GmbHWassergasse 251030 ViennaAustriaTel.: +43 1715 0289 11
ABOUT USGlobalpark provides panel, community and survey software that enables organizations to manage
what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
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© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH
The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.
This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.
The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.
Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.