gourmet ads advertising agency presentation feb 09
DESCRIPTION
Gourmet Ads Presentation to Advertising Agencies February 2009.TRANSCRIPT
![Page 1: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/1.jpg)
![Page 2: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/2.jpg)
Our goal is to provide a premium advertising destination for food, wine, and beer brands
to engage with consumers online
![Page 3: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/3.jpg)
Vertical Advertising Network
Powered by
![Page 4: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/4.jpg)
• Recipe Websites • Food Blogs• User Gen Recipe Sites • Food Magazine Site• Food Video Portals • Restaurant Review sites • Food Forums• Cooking Communities
Food Glorious Food !
![Page 5: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/5.jpg)
• Wine Video Reviews • Wine Review Sites• Wine Blogs• Wine Forums• Wine Communities
It’s all about Wine
![Page 6: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/6.jpg)
• provides a niche, yet wide reaching media buy
• advertise where consumers are learning, reading and researching
Gourmet Ads…..
![Page 7: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/7.jpg)
High Quality Click
High Relevancy
Increased Engagement
Sales
![Page 8: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/8.jpg)
33.7 million Americanpages per month
Food – 25.3 million Wine – 8.4 million
American visitorsapprox 3 million
Traffic Snapshot
![Page 9: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/9.jpg)
Our Typical Audience
• Female skew • 27-55 years old• medium to high income • household influencer
Tap the shoulders of household decision makers
![Page 10: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/10.jpg)
• Cooks dinner at home most nights
• Likes to try different & new recipes
• Research recipes and ingredients online
• Drinks wine with dinner at least 2-3 times per week.
• Has purchased quality cookware and appliances
• Likes to dine our regularly
Audience Characteristics
Online survey (benjaminchristie.com) June 2008
![Page 11: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/11.jpg)
• Behavioral Targeting• Geo Targeting • Sequential • Time / Day • Vertical
Targeting Options
![Page 12: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/12.jpg)
2009 Widget Sponsorship
• Branded Widget• Publisher Content ie Recipes • 6 or 12 month sponsorship • Trafficked through Adify Platform • 100% measureable • MREC and Sky Scraper• Low CPM rate
![Page 13: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/13.jpg)
Three new verticals;
• Coffee (including tea)• Restaurants / Dining • Barbeque
2009 New Verticals
![Page 14: Gourmet Ads Advertising Agency Presentation Feb 09](https://reader033.vdocuments.net/reader033/viewer/2022061111/545540bab1af9fc0638b47ef/html5/thumbnails/14.jpg)
• Unique Audience• Reach Main Grocery Buyer• Wide range of sites/blogs• Publisher qualification
Key Takeaway Points