gov.uk presentation

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GOV.UK

Inside GOV

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Hello

Charlotte Fowles

Channel Strategy Manager

Rob Rockstroh

Senior Channel Strategy Manager

Digital, Channel Strategy and

Publishing (DCP)

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“Digital is not another

channel; it is the delivery

choice for this generation”

Francis Maude MP

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Digital by default

“The UK is increasingly a digital nation. People

expect high quality, effective digital services and

where public services can be delivered online,

this should happen as soon as possible.”

The Civil Service Reform plan

but…

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It’s ‘digital first’ for health

and care

‘Digital first’ makes a firm commitment to

adopting digital methods to deliver healthcare,

but makes clear that face-to-face contact with our

health and care professionals will remain an

essential, core part of our care.

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Two key projects that will

change the way health and

care information is provided

in the future.

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The single domain for

government: GOV.UK

An integrated platform for

health and care

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GOV.UK is launching

on 17 October

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The new home for all

government services

and information

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It will be

simpler, clearer and

faster for users

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Focused on user

needs, not

government needs

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It will save central

government £50m-

£70m per year from

the services it

replaces

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GOV.UK

Phase 1

17 Oct

2012

DirectgovBusiness

Link

Phase 2

Nov 2012

Mar 2013

Phase 3

Apr 2013

Mar 2014

Everything else (-

exemptions)

Depts (c24)

Agencies (c10)

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Inside government formats

Policy

Publications

News

Speeches/statements

Consultations

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Organisations

+ their corporate stuff

Topics

Ministers

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Specialist

A format, not a proposition

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Needs anyone might have

for detailed guidance which

government has a duty to

provide

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Prior knowledge or a

willingness to grapple with

unfamiliar language and

concepts can be assumed

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Policy

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we are going to

create ...

... a clear, comprehensive

and coherent set of

policies on gov.uk

by 31 March 2013

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users will be able to

find out ...

... what the government is

doing, why, when and how

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a policy is:

a statement of the government's intent, position or action (to achieve a desired outcome)

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policies on gov.uk have

4 parts

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policy title

summary sheet

activity

detail pages

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a policy title is:

a statement of what specific outcome the government is trying to achieve

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policy titles should be:

clear

specific

succinct

jargon-free

active

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Improving dignity, respect and compassion in health and

care services

Reducing the number of teenage pregnancies

Increasing healthy life expectancy

Improving the quality of care for people with dementia

Increasing the number of early diagnoses for long term

conditions

Improving efficiency and reducing bureaucracy in the

NHS

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Language - No

empowering, delivering, reforming, streamlining and promoting etc

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Language - Yes

increasing, decreasing, bigger, smaller, reducing, safer, cleaner, better, establishing, expanding, (improving)

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Style Guide

There is also a style guide

If interested: www.gov.uk/designprinciples/

styleguide

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basicsdon't use overarching, robust words to

leverage understanding and deliver

comprehension

keep it all active, concise and concrete

use all basic content usability

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cover sheetsIssue

why is this policy necessary?

Actionswhat is being done?

Backgroundhow did we get here?

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optional headings

engagement

impact (assessments)

bills & legislation

partner organisations

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detail pagesadditional relevant

information how and when the actions are being takenevidence and research

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Process

• DCP produces draft• GDS reviews draft sheets• Policy fact-check• GDS second eyes

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the result

a clear, comprehensive and coherent set of policies on gov.uk

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users will be able to

find out ...

... what the government is

doing, why, when and how

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Next steps

We’ll ask for your input

Identify stakeholders

Writing content

Fact checking

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Further info for those

interested:

http://digital.cabinetoffice.gov.uk/

http://inside-inside-gov.tumblr.com/

http://digitalhealth.dh.gov.uk

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Thanks

Charlotte Fowles

Channel Strategy Manager

Rob Rockstroh

Senior Channel Strategy Manager

DCP

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