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Patty Gradishar Graphic Design & Motion [email protected]

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Patty Gradishar Graphic Design & Motion

[email protected]

Theme Design, Visualizing Words to Communicate Ideas

Theme Design, Visualizing Words to Communicate Ideas

Theme Design, Visualizing Words to Communicate Ideas

Theme Design, Visualizing Words to Communicate Ideas

Theme Design, Visualizing Words to Communicate Ideas

Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this template to keep with the style established for the Event.

Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this template to keep with the style established for the Event.

Design & Art Direction – Designed the visual look for this Marketing Leadership Meeting. The set had one large 40’ center screen flanked with two 16x9 screens. Designs templates included, Speaker Titles, Photo Treatments and segment intro’s. I also designed and executed motion graphic intro’s and titles. Connect to this link to view these and other samples. http://vimeo.com/15645895

Visualization – These are initial comp layouts that were shared early on with the team. The team included Creative’s, clients and staging. The Value of this is being able to look at and respond to a concept well before you begin to build it. The value of creating that first visual of “what it might look like” is huge. One of the best services I provide is visualizing an idea.

Visualization – A Rendering provided by the Event staging company. that had the theme graphics included. This is where final graphics are plugged in to the final set.

Design – The initial criteria of the design was to Theme the meeting in a way that was hip and creative. This was to appeal to the younger and mostly International Marketing audience. Keeping within the established Brand standards was a top priority. It was also important to keep the visuals fresh, interesting, and cost effective for 3 days. I used Color and existing photo assets to stay on Brand. Layout, texture and the balance of light and color made it hip. The modular design of the torn paper elements allowed for infinite combinations of color and layout. The flexibility of the design made it cost effective by having one look approved for all 3 days and that look could change by moving or swapping out elements .

Design – The initial criteria of the design was to Theme the meeting in a way that was hip and creative. This was to appeal to the younger and mostly International Marketing audience. Keeping within the established Brand standards was a top priority. It was also important to keep the visuals fresh, interesting, and cost effective for 3 days. I used Color and existing photo assets to stay on Brand. Layout, texture and the balance of light and color made it hip. The modular design of the torn paper elements allowed for infinite combinations of color and layout. The flexibility of the design made it cost effective by having one look approved for all 3 days and that look could change by moving or swapping out elements .

Design – The initial criteria of the design was to Theme the meeting in a way that was hip and creative. This was to appeal to the younger and mostly International Marketing audience. Keeping within the established Brand standards was a top priority. It was also important to keep the visuals fresh, interesting, and cost effective for 3 days. I used Color and existing photo assets to stay on Brand. Layout, texture and the balance of light and color made it hip. The modular design of the torn paper elements allowed for infinite combinations of color and layout. The flexibility of the design made it cost effective by having one look approved for all 3 days and that look could change by moving or swapping out elements .

Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this template to keep with the style established for the Event.

Concept Development

Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this template to keep with the style established for the Event.

PowerPoint screen hung in front of backdrop Printed backdrop

Concept Development and room Decor

Graphics replace words to communicate ideas Visual design for a unicef program distributed on video. Because it was translated into 12 languages I designed visual icons were used rather than use text.

Video Design and Animation explaining the Kirin cold press process. This video played at a live event sponsored by Kirin. I used Photoshop to illustrate the elements then brought them into After Effects to create motion. This video was produced by Big Shoulders. Connect to link to

view this and other motion graphic samples. http://vimeo.com/11307309

This is a video still that shows the quality of my illustrations. Connect to this link to see how I bring them to life. http://vimeo.com/11307309