grand av expo 2015 promotion mix

25

Upload: vijay-antony-babu

Post on 15-Apr-2017

173 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Grand AV Expo 2015 Promotion mix
Page 2: Grand AV Expo 2015 Promotion mix

Event Sponsors and Partners

Title Sponsor

Co SponsorsGold Sponsors Visual Partner

Online PartnersMedia Partner Magazine Partner Radio Partner

Page 3: Grand AV Expo 2015 Promotion mix
Page 4: Grand AV Expo 2015 Promotion mix

The Promotional

Mix for Grand AV

EXPO 2015

THE TARGET

Newspaper

& Magazines

Television

Radio

Outdoor

Digital & Social Media

Direct Marketing

Page 5: Grand AV Expo 2015 Promotion mix

THE TIMES OF INDIA

(CHENNAI TIMES)

Pre-Event Coverage

¼ Page Advertisement 3 insert

½ Page Advertisement 2 inserts

Full Page Feature on The Times Of India

Special coverage of event during event days

Media Partner

Page 6: Grand AV Expo 2015 Promotion mix

Samples of Ad in TOI

14th Sept 2015 15th Sept 2015 16th Sept 2015

Page 7: Grand AV Expo 2015 Promotion mix

Half Page Ad in Times of India

17th Sept 2015

Page 8: Grand AV Expo 2015 Promotion mix

Full Page feature in Times of India

19th Sept 2015

Page 9: Grand AV Expo 2015 Promotion mix

Half Page Ad in Times of India

20th Sept 2015

Page 10: Grand AV Expo 2015 Promotion mix

Other newspaper coverage

Makkal Kural 17th Sept 2015 Makkal Kural 19th Sept 2015 Trinity Mirror 17th Sept 2015

Page 11: Grand AV Expo 2015 Promotion mix

WHAT HI FI

3 Full Page Advertisements every

month starting from June 2015

Page 12: Grand AV Expo 2015 Promotion mix

Full Page Ads in What Hi Fi?

June 2015 July 2015 August 2015

Page 13: Grand AV Expo 2015 Promotion mix

Broadcast & Online Campaign

TV

MediaCoverage with done by Vernacular TV News

Channels like Thanthi TV

Radio

Media

Online

Media

Coverage in Radio Mirchi on all the days of the event and 3 days

prior to the event

4 days ad campaign run on Radio Mirch

Social Media Campaign with specific interest groups

Email invites to the whos-who of Chennai

Online registration campaign with Online Media Partner

Page 14: Grand AV Expo 2015 Promotion mix

Bus Back Ads 200 Nos. placed in important

Route buses which reaches all

Corners of Chennai.

Bus Back Branding

Page 15: Grand AV Expo 2015 Promotion mix

Bus Back Sample Photos

Page 16: Grand AV Expo 2015 Promotion mix

Tata Ace Canter Activity

Started from Month of August to September

Covering Strategic locations in Chennai & ROT

All partner logos were placed in Tata Ace branding.

Canter Activity

Page 17: Grand AV Expo 2015 Promotion mix

Canter Activity Sample Photos

Page 18: Grand AV Expo 2015 Promotion mix

Hoardings across strategic location across the city.

Bill Boards

Sample Photos of Bill Boards

Page 19: Grand AV Expo 2015 Promotion mix

Invites to Premium Car Owners from TN (Audi, BMW, Benz, ect.,)

Round Table members.

Rotary District 3020 members.

Invites to TN Medical Association & Indian Dental Association members.

Invites to aspiration branded product owners like Mont Blanc pens, RADO watches,

Architectures & Interior designers.

Invites to Subscribers of Premier Gadget Magazines (in the States of TN, Pondi, Kerala, Karnataka & AP.)

Data base of other HNI.

Direct Mailer activity – 50000

Invitations.

Page 20: Grand AV Expo 2015 Promotion mix

Venue Branding Photos

Page 21: Grand AV Expo 2015 Promotion mix

Venue Branding Photos

Page 22: Grand AV Expo 2015 Promotion mix

Event Inauguration

Page 23: Grand AV Expo 2015 Promotion mix

Exhibition Stalls Sample Pictures

Page 24: Grand AV Expo 2015 Promotion mix

Exhibition Stalls Sample Pictures

Page 25: Grand AV Expo 2015 Promotion mix

With Warm Regards & Thanks,Vijay Antony Babu

Brand Blitz Event Management Pvt. Ltd.,098412-33815 / 044-43063853

www.grandavexpo.com