grand vision: land use values survey

8/8/2019 Grand Vision: Land Use Values Survey

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w w w . h a r r i s i n t e r a c t i v e . c o m

2008,HarrisInteractiveIn

c.

Allrightsreserved.

Grand Traverse Land Use Study:Values Research

Commissioned by: The Grand Vision

Mead & Hunt, Inc.

Presented by

Dee Allsop, PhD

Harris Interactive

August 5, 2008

J34382


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H A R R I S I N T E R A C T I V E 2

Table of Contents

Background & Methodology Page 3

Map of Grand Traverse Region Page 6

Population of Grand Traverse Region Page 7

Demographic Profile Page 8

Strategic Imperatives Page 10

Detailed Findings

Quality of Life Page 12

Growth Priorities Page 19

Grand Vision Page 38

Values Ladders Page 43


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Background and Methodology

The Grand Vision was undertaken to develop a strategy for the sustainabledevelopment in the Grand Traverse region.

Harris Interactive was commissioned to conduct values-based research. The goal ofthe research is to assess values of those living in the Grand Traverse region so thatregional planning and envisioning will protect and promote the things about which

the relevant population care most dearly. Harris designed a two-stage research study. The qualitative research stage

identified values important to residents. These values were confirmed in quantitativesurveys representing the population of the six-county Grand Traverse region.

Qualitative Research

Advanced Strategy Lab session with residents (Hybrid of traditional Values

approach)

Quantitative Research

Online survey of 547 residents of the six-county Grand Traverse region

Phone survey of 50 influential citizens (interviewing conducted by Mead &Hunt, Inc.)


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Methodology

This study was conducted by telephone from July 2 to July 14, 2008 and averaged 21 minutes in length. Atotal of 547 interviews were completed.

Sample was drawn from Random Digit Dial (RDD) sample of households in the six county region.Oversamples were collected in some counties to achieve a minimum of ~75 interviews and enable county-level analysis.

Antrim County: 81 interviewsBenzie County: 76 interviews

Grand Traverse County: 163 interviews

Kalkaska County: 74 interviews

Leelanau County:79 interviewsWexford County: 74 interviews

Data was weighted to match U.S. Census information for age, gender, race/ethnicity, education, householdincome and county in the Grand Traverse region.

The margin of error for the total sample for this study is +/- 5.6 percentage points.


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Methodology

Some data in this report were collected in a Harris Poll surveyfielded online on June 9 - June16, 2008. These data are referredto as US total. A total of 2454 interviews were conducted.


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Map of Grand Traverse Region

The Grand Traverse Region isComprised of six counties:

Antrim

Benzie

Grand Traverse

Kalkaska

Leelanau

Wexford

Note: GT Residents in this report refers to theentire six-county region, not Grand Traverse in particular.


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Population of Grand Traverse Region

Antrim 13%

Benzie 9%

Kalkaska 9%

Leelanau 12%

Wexford 16%

Grand

Traverse 42%

Population Distribution By County

Adults Ages 18+

Note: Aggregatesample is weightedto reflect thepopulationdistribution in theregion.


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Regional Sample Respondent ProfileTotal

Gender %

Male 49

Female 51

Age %

18 - 24 10

25 34 12

35 44 20

45 54 23

55 64 14

65+ 21

Ethnicity %Caucasian 95

Black/African American *

Hispanic American 1

Asian or Pacific Islander 0

Native American or Alaskan native 1

Other race 2

County %

Antrim 12

Benzie 9Grand Traverse 41

Kalkaska 10

Leelanau 12

Wexford 15

Total

Household Income %


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Respondent vs. US Profile

GrandTraverseRegion

US

% %

Ethnicity

White 95 75

African Am/Black

* 11

Hispanic 1 13

Household Income


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H A R R I S I N T E R A C T I V E

Summary Findings

There is a timeless high quality to life in theGrand Traverse region:

Much higher than national average and other regionswe have looked at.

Perspectives of past, present and future qualityof life is high and stablenot the hockey stick wesee elsewhere. People believe it has been high andexpect it to stay that way rather a belief that it isaverage but will get better.

10


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Summary Findings

People of Grand Traverse are not feeling same level ofpain as as currently being felt around the country andare less worried overall about a decreasing quality oflife.

Typically pain is the motivation for planning for the future. Inthe Grand Traverse region, it is the recognition and love forwhat you have combined with strong progressive growthattitudes among higher educated. People are already theredont need persuading. Ethic that support growth planning.

Very high of importance put on growth planning, but only a fairrating on performance so far.

11


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Summary Findings

The counties in the Grand Traverse region are not monolithic in their perspectives andfeelings about the future

Antrium and Kalkaska more concerned about current situation and the priority on theeconomy

Protecting the environment is more important than elsewhere in the country andperceived to be growing more important

Overall more progressive in attitudes toward growth.

Protecting the environment, open space preservation

Concentrate new growth in existing communities

Cluster homes on smaller lots rather than place them on larger lots

Favor multifamily housing

Walkable communities

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Summary Findings

Peace of mind is dominant value orientationpervades just about everything

Scenic Beauty/nature and the outdoors/recreation that give people theopportunity to enjoy the outdoors and live a healthier lifestyle are the keyattributes of the region that contribute strongly to the sense of peace of mindand contentment

Friendly neighbors/Family that create sense of caring and community is alsovery strong. Good place to raise children closely related to this driver.

Safety and security are important here, but much less so than other places andalways raised in positive way.

Jobs and affordability greatest concerns Absence of concerns we normally see: traffic, immigration, crime, education

13


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Quality of Life in the GrandTraverse Region

14


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Residents Express More Optimism About Future in Area than OtherAmericans

7.2 7.17.5

6.8

6.1 6.1

1

2

3

4

5

6

7

8

9

10

5 Years Ago Present 5 Years in Future

Grand Traverse Region USQ710 Thinking about the overall quality of your life here in the Grand Traverse region, please imagine a ladder with ten steps representingthe ladder of life. Let's suppose the top of the ladder, the tenth step, represents the best possible life for you; and the bottom, the first step,the worst possible life for you. On a scale of 1 to 10, on which step of the ladder do you personally stand at the present time? Q715 On which

step would you say you stood five years ago? (Regardless of whether or not you lived in the Grand Traverse region five years

ago) Q720 Just as your best guess, on which step will you stand in the future, say about five years fromnow? [Base: All Respondents (N=547); US (N=2454)]

Overall Quality of Life in the Area You Live In (Mean)(10=Best Possible Life 1=Worst Possible Life)


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Experiences differ by county: Leelanau residents rate their QOL afull point higher than average. Antrim residents believe they willsuffer a marked decline in QOL.

Overall Quality of Life in the Area You Live In (Mean)(10=Best Possible Life 1=Worst Possible Life)

Highest QOLpresently andmost optimisticabout future

Lowest QOL

presently

Leastoptimisticabout future

Mostoptimistic

about futurechange


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Thinking Long-Term, Nearly Half of GT Residents Optimistic AboutFutureFewer Concerned about Decreasing Quality of Life

56%

44%

42%

48%

10%

Grand TraverseRegion

US

Q725 Thinking about the quality of life that will be here for your or your friends children and grandchildren do you

see their quality of life in the Grand Traverse region increasing or decreasing? [Base: Qualified Respondents (N=547);US (N=2454) Note: US data from online study; DK/Refused not offered as an option.]

Quality of Life for Children and Grandchildren

In Area Where You Live

DecreasingIncreasing Dont Know/Refused


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GT Residents Split Whether Community Headed in Right DirectionMore Positive than the Country

39%

37%

24%


US

Right DirectionWrong Track Dont Know/Not Sure

Direction of Own Community: Right Direction or Wrong Track

Q740 On another subject, do you feel things in your own community today are going in the right direction or do you

feel things have pretty seriously gotten off on the wrong track? [Base: Qualified Respondents (N=547); US (N=2454) Note: US data from online study; DK/Refused not offered as an option.]


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However Perspectives Differ By County: Antrim and KalkaskaLargely Negative; Benzie, Leelanau and Grand Traverse Positive

QOL forChildren(Inc/Dec)

Direction(Right/ Wrong)

Orientation

% %

Total 48/42 52/43

Leelanau (n=79) 53/36 61/35

Benzie (n=76) 60/37 60/36

Antrim (n=81) 25/66 45/53

Grand Traverse(n=163)

53/41 66/37

Wexford (n=74) 46/37 46/51

Kalkaska (n=74) 39/37 34/63

Note: Percentagesdo not equal 100because DontKnow/Refused andNot Sure responses

not shown.


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Growth Priorities

20


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GT Residents Favor Economic Growth Over Protecting EnvironmentBy Far Smaller Margin Than in US Overall

27%

63%

10%

Grand Traverse AreaUS

Q750 Which of the following would you say is more important to the Grand Traverse region? [Base: Qualified

Respondents (N=547); US (N=2454)]

Growth Priorities: US & Grand Traverse Region

Protecting the EnvironmentEconomic Growth & Development DK/Not Sure

In a Recession!!


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Antrim, Kalkaska, Leelanau Residents Support EconomicDevelopment At Twice the Rate As Environment

ProtectingEnvironment

EconomicDevelopment

% %

Total 42 53

Antrim (n=81) 33 62

Benzie (n=76) 52 46


50 44

Kalkaska (n=74) 28 69

Leelanau (n=79) 46 43

Wexford (n=74) 27 68

Growth Priorities: Grand Traverse Region By County

Note: Percentagesdo not equal 100because DontKnow/Refused andNot Sure responsesnot shown.


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Protecting the Environment Has Become More ImportantAt a Faster Rate Than Economic Growth

Growth Priorities Compared with 5 Years Ago: Grand Traverse Region

Q750 Which of the following would you say is more important to the Grand Traverse Region? [Base: QualifiedRespondents (N=547)]Q751 Compared with 5 years ago, do you feel that protecting the environment has become?[Base: Qualified Respondents (N=244)] Q752 Compared with 5 years ago, do you feel that economic growth and

development has become...? [Base: Qualified Respondents (N=272)]

GT

More important 74%

Neither more norless important

1%

Less important 21%

Dont Know/Ref 4%

GT

More important 60%

Neither more norless important

4%

Less important 32%

Dont Know/Ref 4%

Compared with 5 years ago, do you feel that protecting theenvironment/economic growth & development has become?


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Two-thirds of GT Residents Agree Growth Should Occur In ExistingCommunities

Q1205 Below are the opinions of two hypothetical Grand Traverse region residents. Please indicate which opinion comes closest to yourown. Is your opinion more like Brown or more like Johnson . Brown prefers that future growth in this region occur mostly inexisting communities increasing overall density Johnson would prefer to see this future growth happen by creating new town

centers in undeveloped parts of the Grand Traverse region. [Base: Qualified Respondents (N=547)]

AGREE WITH BROWN AGREE WITH JOHNSON

Brown prefers future growth in this region occur mostly in existing communities

Johnson prefers to see future growth happen by creating new town centers in undeveloped parts of the GT area

Regional Preference

3269 2 18 9 2737

80% 60% 40% 20% 0% 20% 40% 60% 80%

Strongly Brown Somewhat Johnson Strongly Johnson Neither like Brown or JohnsonSomewhat Brown

90% of thosewith Post-BA

educationsupport Brownvs. 61% of HighSchool or less


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55 39

60% 40% 20% 0% 20% 40% 60%

Q1215 Assume there are two similar communities where you are considering purchasing a new home. Would you? (1) Choosea community that features homes on larger lots without neighborhood parks or preserved areas (2) Choose a community

that preserves open space by clustering homes on smaller lots, creating parks and preserves available to all wholive in the community [Base: Qualified Respondents (N=547)]

CLUSTERING HOMES/SMALLER LOTS LARGER LOTS

Option A: Community that preserves open space by clustering homes on smaller lots, creating parks and preserves

Option B: Community that features homes on larger lots without neighborhood parks or preserved areas

Density Personal Preference

Majority of GT Residents Support Clustering Homes to PreserveOpen Space

DontKnow/Refused

7%

*Support for homes on smaller lots varies

significantly based on educational attainment

BA or less Grad School

Cluster Homes 53% 73%

Larger Lots 40% 25%


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GT Residents Favor Multi-Family Housing By a Narrow Margin

18% 34% 4% 20% 23%

Very much favor Somewhat favor Neither favor nor oppose Somewhat oppose Very much oppose

% Favor/Oppose Plan to Build Multi-Family Housingin Community/Area

Q1216 Apartments, condominiums and town homes are examples of multi-family housing. If there were a plan tobuild multi-family housing in your community or area, would you favor or oppose this plan? [Base:

Qualified Respondents (N=547)]

Favor (NET): 52%Oppose (NET): 43%

Note: Percentagesdo not equal 100because DontKnow/Refused andNot Sure responsesnot shown.

Benzie 42%Kalkaska 60%

Wexford 44%


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Affordable Housing and Proximity Top Items Making Multi-FamilyHousing More Palatable


Providing an Affordable Option to Young People/Seniors 91%

Locating it Near Jobs and Shopping 86%

Including Sufficient Parking 83%

Including Common Areas and Small Parks 83%

Providing Low Income Housing Opportunities 81%

Increased Public Safety Patrols 78%

Including Sufficient Road and Highway Infrastructure 76%

Locating it in Built-Up Areas 69%

Including Multi-Story Building 54%

Q1218 Would make a plan to build multi-family housing more acceptable or less acceptable to you? [Base:

Qualified Respondents (N=547)]

% Say Proposal Would Make Multi-Family Housing Much

More/Somewhat More Acceptable

GrandTraverseCounty: 65%


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Convenient to walk or bike

New jobs closer to where live

Agriculture preserved even if limiting development

Encourage more affordable housing

Open space preserved even if limiting development

New growth mainly in exisiting cities, towns, villages

Expand regional mass transit

Encourage mixed-use development

New growth focused along major roads

Plan and build range of housing types or sizes

New housing and jobs spread out to avoid crowding

Homes with smaller yards to preserve forest land

Widen existing freeways

Growth located in Traverse City part of region

New housing separate from jobs/existing centers

Build more regional freeways

Walkable Neighborhoods, Short Commutes and Open Space Receive NearUniversal Support; Little Support for New Highways

90%

88%

85%

85%

82%

80%

78%

75%

75%

70%

63%58%

49%

47%

41%

41%Q1210 How much do you agree or disagree with the following growth strategies for the Grand Traverse region?Please note that these strategies are not mutually exclusive. [Base: Qualified Respondents (N=547)]

% Strong Agree/Agree with Strategies For Growth

Leelanau 78%Benzie 68%

Wexford 47%Kalkaska 44%Antrim 63%

Kalkaska 60%Wexford 37% Grand Traverse 55%

Kalkaska 28%Wexford 34%Antrim 58%


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More Educated Residents More Likely to Support Higher DensityHousing

*Support for proximity of homes and jobs varies

significantly based on educational attainment

Some college or less BA or Grad School

Agree 68% 45%

32 63

60% 40% 20% 0% 20% 40% 60%

STRONGLY/SOMEWHAT DISAGREE STRONGLY/SOMEWHAT AGREE

New housing and jobs should be spread out to avoid crowding.

Density

DontKnow/Refused

2%

Q1210 How much do you agree or disagree with the following growth strategies for the Grand Traverse region?Please note that these strategies are not mutually exclusive. [Base: Qualified Respondents (N=547)]


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Q1230 Which of the following best describes your view? 1) All of the dams on the Boardman River should be removed 2) All of thedams on the Boardman River should remain in place 3) Some of the dams on the Boardman River should be removed

and some should remain in place [Base: Qualified Respondents (N=547)]

Boardman River Dams

Most GT Residents Support Retaining Some of the Dams on theBoardman River, Though One-Quarter Do Not Feel SufficientlyInformed

4%

35%26%

35%

Remove All Dams Remove Some, Retain Some All Should Remain In Place Don't Know/Refused


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Grand Vision

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Nearly Three-Quarter of GT Residents Say Planning is Important

Not At All

Important 2%Not Very

Important 2%

Don'tKnow/Refused

1%

Somewhat

Important

22%

Extremely

Important

41%

Very

Important

32%

Importance of Long-Range Plan for Growth

Q1220 How important is it that the Grand Traverse region have a vision or a long range plan for growth in the region?

[Base: Qualified Respondents (N=547)]


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But Fewer than Half Say They Are Doing A Good Job At PlanningFor the Future

Good 32%

Excellent 8%

Fair 41%Poor 15%

DK/Ref 4%

Q1220 How would you rate the performance of the Grand Traverse region when it comes to planning and preparing

for the future of the region? [Base: Qualified Respondents (N=547)]

Performance in Long-Range Plan for Growth


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Most GT Residents Unaware of Grand Vision; Those Who HaveHeard Have Favorable Impression

28%

71%

1%

Yes No Not Sure

Awareness and Favorability To The Grand Vision

Q1240 Have you heard, read or seen anything recently about The Grand Vision, a regional development project innorthwest Michigan? [Base: Qualified Respondents (N=547)] Q1245 Has what you heard, read or seen made you feel

favorable or unfavorable? [Base: Aware of The Grand Vision (N=176)]

Has what you heard, read or seen madeyou feel?

Favorable (NET) 70%

Very Favorable 26%

Somewhat Favorable 44%

Unfavorable (NET) 16%

Somewhat Unfavorable 10%

Very Unfavorable 6%

Dont Know/Ref 2%

Antrim 16%Grand Traverse 32%Kalkaska 40%

Kalkaska 92% FavorableAntrim 47% Favorable


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GT Residents Prefer Paper Score Card, But Large Minority WouldParticipate in Vision Decision Online

Participation in Vision DecisionPaper Survey Online Survey Would Not

Participate

% % %

Total 55 41 4

Antrim (n=81) 59 27 13

Benzie (n=76) 51 43 5


47 52 1

Kalkaska (n=74) 60 30 10

Leelanau (n=79) 64 30 3

Wexford (n=74) 64 36 0

Q1250 The GrandVision will be askingresidents of the GrandTraverse region toshare their opinions

about the future of thearea. Residents willhave the choice ofsharing their opinionsthrough a paper surveyor an online survey.Would you prefer tocomplete a? [Base:Qualified Respondents

(N=547)]

Note: Percentagesdo not equal 100because DontKnow/Refusedresponses notshown.


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Values Ladders

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There is a strategic hinge whichexists, linking the attributes and

benefits of life in the GrandTraverse region to the people

Identifying the rational and emotionaldrivers of this hinge is the purpose of

values research.

Values Based Strategic Hinge

Reason

Emotion


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Research Used In-Depth Laddering Technique

Emotional Consequences

Consequences derived fromthe attributes or functional

consequences

AttributesPerceived components that impact

quality of life in Utah

Personal ValuesStable, enduringpersonal goalsWhy are the most important dimensions

of quality of live in the Grand TraverseRegion so important to the people here?

What are the most important factorsabout what makes life great in the GrandTraverse Region?

Functional ConsequencesConsequences or benefits derived from

the traits or beliefs

AUDIENCE

VISTA Process: Example Ladders


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Positive Ladder Negative Ladder

ATTRIBUTE

FUNCTIONALCONSEQUENCE

EMOTIONALCONSEQUENCE

VALUE I get more joy and happinessout of life

Helps keep me in an upbeatmood, more exhilarating.

I can go outside and be moresocial

The beauty of the area -mountains all around

Takes away my joy

I don't have an extra hour to

be with my child, (not)spending time with him

Takes more of my time

The traffic is terrible. Its stopand go and then sometimes it

is at a stand still.

VISTA Process: Example Ladders


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Peace of Mind and Personal Happiness fromScenic Beauty & Access to Outdoors (30%)

Key Stakeholder

GrandTraverse

Scenic Beauty,Outdoor Recreation,Clean Lakes/Rivers,

Rural Areas/Open Space

Enjoy the Outdoors,

Live Healthier

Feel RelaxedLess Stressed

Leading to GreaterPeace of Mind andPersonal Happiness


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Peace of Mind and Personal Happiness from

Scenic Beauty & Access to Outdoors (30%)

We have three childrenunder the age of 5. Beingoutside is what we do andsomething we value for ourhealth and peace of mind.We are healthier physically

and mentally because we are

able to spend so much timeoutdoors. Playing at the

beach, the civic center orbiking the trails makes us feel

connected with theenvironment and ourselves.

(ASL Participant)

I really love having fourdistinct seasons. It helps meremember the time frame tomy past experiences. Also in

the winter there are winteractivities and a cozy fireplace

feeling and then in the

summer the warm nights andlush greenness. The crisp

smell and crunch in the coolfall air, the smell and air ofspring. I love having it all

here..(ASL Participant)


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Peace of Mind, Belonging and Personal Happiness fromSense of Community and Family (23%)

Key Stakeholder

GrandTraverse

Friendly People/Neighbors,Quiet Neighborhood,

Friends/Family in Area,Family-Friendly Environmnt

Neighbors Care forEach Other, Can Spend

Time w/ Family & Friends

Sense of Communityand Family

Leading to GreaterPeace of Mind,

Belonging,Personal Happiness


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Peace of Mind, Belonging and Personal Happiness

from Sense of Community and Family (23%)

The subdivision is filled withwonderful people. We all feelsafe and this creates a clean,positive, serene feeling. Thismakes me feel satisfied that I

have done my job in life.(ASL Participant)

Our neighborhood is great!We look out for each other.Block party activities built usas a community we want toshare and enrich together

(ASL Participant)

Its so peaceful its so quietand relaxing its like theoutside world does not Iinterfere with day to day

living. No smokestacks, notrash, no crime, the deer feed

in our backyard. Simply

paradise! Our own littlecorner.

(ASL Participant)


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Peace of Mind, Belonging and Personal Happiness fromSense of Community and Family (23%)

Key Stakeholder

GrandTraverse

Friendly People/Neighbors,Quiet Neighborhood,

Friends/Family in Area,Family-Friendly Environmnt

Neighbors Care forEach Other, Can Spend

Time w/ Family & Friends

Sense of Communityand Family

Leading to GreaterPeace of Mind,

Belonging,Personal Happiness

Children Variation10%


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Peace of Mind from Having Good Place for Children (10%)

Key Stakeholder

GrandTraverse

Education System,Friends/Family in Area,

Family-Friendly Environmnt,Clean Lakes/Rivers

Good Place for Children,Children Become

Successful

Children Have BetterQuality of Life

Leading to GreaterPeace of Mind


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Peace of Mind from Having Good Place for Children

(10%)

We are fortunate to have access to the water. We

enjoy being out on the waterkayaking, sailing and fishing.It provides an opportunity for

our family to enjoy theseactivities together and draws

our grown children to maketrips home form the fourcorners of the country wherethey live. The bay providesus with a sense of peace,serenity and great family

memories. (ASL Participant)

Our family likes living in theGrand Traverse Region

because it allows us to takefamily trips together and tovisit the natural beauty thatsurrounds us. This gives mea good sense of well being

because we can do so manyfamily trips together... (ASL Participant)


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Peace of Mind and Personal Security from Safety (20%)

Key Stakeholder

GrandTraverse

Low Crime, AdequateInfrastructure,

Friends/Family in the Area

Family is Safe,

Roads are Safe

Feel RelaxedLess Stressed

Leading to GreaterPeace of Mind andPersonal Security


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Peace of Mind and Personal Security from Safety

(20%)

The subdivision is filled withwonderful people. We all feel

safe and this allows for aserene, comfortable life.

Gives me a sense ofsatisfaction.

(ASL Participant)

I live in a quietneighborhood. Before we

were not really able to walkaround our neighborhood inthe big city without fear of

getting robbed. Now we walkaround and are not scared.This makes me feel happy,peaceful and calm. (ASL

Participant)

I love the quiet, peacefulMayberry type of towns.

Simple living, friendly folks. Itjust makes you feel safe and

enjoy life.(ASL Participant)

It is a nice quiet area to haveraised a family. It is peaceful

and you can enjoy theevenings, watch nature.Watch mother birds havebabies, then watch them

grow up. (ASL Participant)


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Peace of Mind and Personal Security fromJobs and High Cost of Living (18%)

Key Stakeholder

GrandTraverse

High Cost of Living, Jobs

Cant Afford ThingsWant/Need, Want to

Earn More, More CareerOpportunities

Feel Stressed, Helpless

Leading to LessPeace of Mind andPersonal Security


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Peace of Mind and Personal Security from

Jobs and High Cost of Living (18%)

There is a lack of goodpaying jobs in the area andthat makes it hard to give

your family a good quality oflife. It is tough for us to goout and enjoy other things.

We cannot do what we want

to do and that creates stress!What is the balance of

enjoying the beauty of thearea verses the price to pay

to live here.(ASL Participant)

Hard to do things you enjoydoing all the time, becauseyou cant afford to do those

activities too much.(ASL Participant)

Because the jobs dont pay!

They want a Bachelorsdegree + experience and to

pay $10 an hour. Yet I pay $6grand a year property taxes

for my home so now I worktelecommute for another

state.(ASL Participant)

O ll GT R id t S l t Si il V l R dl


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Overall, GT Residents Select Similar Values Regardlessof County of Residence

Outdoors Community/Family Safety Jobs/Cost of Living Children

% % % % %

Total 30 23 20 18 10

Antrium 45 13 20 16 7

Benzie 32 23 21 21 2

Grand Traverse 31 26 20 12 12

Kalkaska 29 18 16 25 11

Leelanau 22 27 24 20 8

Wexford 24 20 19 27 11

% Residents of Counties Selected Values Ladder

Note: Base size for the counties does not include all respondents. Respondents who did not selected a valid valuesladder are omitted. Base sizes are too small for uncover statistically significant differences among counties. Any

differences noted are directional in nature only.


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Allrightsreserved.

Grand Traverse Land Use Study:Values Research

Commissioned by: The Grand Vision

Mead & Hunt, Inc.

Presented by

Dee Allsop, PhD

Harris Interactive

August 5, 2008

J34382

grand vision: land use values survey

Documents