grand visual - beyond linear
DESCRIPTION
Neil Morris, MD Grand Visual, was one of the speakers at the DOOH workshop on July 4, 2012. In his presentation you’ll find a unique perspective on the state of creativity and production in digital out-of-home (DOOH). Check the various campaigns from the last 12 months in the UK and USA and the techniques that will see the light of day in the year ahead.TRANSCRIPT
GRAND VISUAL.
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BEST USE OF INNOVATION IN OUTDOOR 2012BRONZE LIONCANNES LIONS FESTIVAL 2011
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Grand Visual empowers effective communication in the DOOH channel through a suite of services and platforms:
‣ media intelligence‣ production studio ‣ OpenLoop for dynamic campaigns‣ augmented reality - large format & one-to-one‣ touch & gesture engagement‣ smartphone/tablet driven interactivity‣ standard copy management (eg. Accelerator for Kinetic UK) ‣ R&D lab for assessing new technology
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_ IT’S NOT A POSTER.
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_ INTERACTIVE AND DYNAMIC - BEYOND LINEAR.
http://www.youtube.com/watch?v=GZyUUTnp52Q&feature=plcp
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-DELIVER TARGETED & POWERFUL BRAND MESSAGES
-USE FRESH, CURRENT & RELEVANT CONTENT
- INTEGRATE WITH SOCIAL MEDIA
-DRIVE TO RESPONSE OR TRANSACTION
-CREATE A MEMORABLE & SHAREABLE EXPERIENCE
POTENTIAL CAMPAIGN OBJECTIVES
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_ DELIVER TARGETED & POWERFUL BRAND MESSAGES.
http://www.youtube.com/watch?v=apwNChlyeDA&feature=plcp
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_ DELIVER TARGETED & POWERFUL BRAND MESSAGES.
http://www.youtube.com/watch?v=EEKC-Yu-LeQ
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_ USE FRESH, CURRENT, RELEVANT CONTENT.
http://www.youtube.com/watch?v=R2UYaEj-49g&feature=plcp
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_ USE FRESH, CURRENT, RELEVANT CONTENT.
http://www.youtube.com/watch?v=4QZq5B97e0Q&feature=plcp
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_ USE FRESH, CURRENT, RELEVANT CONTENT.
http://www.youtube.com/watch?v=0Pr8ziJPdaE&feature=plcp
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_ USE FRESH, CURRENT, RELEVANT CONTENT.
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_ USE FRESH, CURRENT, RELEVANT CONTENT.
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_ INTEGRATE WITH SOCIAL MEDIA.
http://www.youtube.com/watch?v=Rb3oNBxRz1Y&feature=plcp
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_ INTEGRATE WITH SOCIAL MEDIA.
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_ INTEGRATE WITH SOCIAL MEDIA.
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_ DRIVE TO RESPONSE OR TRANSACTION.
http://www.youtube.com/watch?v=5r8Tar6TdSg&feature=plcp
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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
http://www.youtube.com/watch?v=jqksQpNitBk&feature=plcp
CLEVER THINKING, EXECUTION & TECHNOLOGY FOR DIGITAL OUT-OF-HOME
Slide Number://
Document Title://Document Version://Document Date:// In confidence - © Grand Visual 2012
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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
http://www.youtube.com/watch?v=rFuUFeQIdpk
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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
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CREATE A MEMORABLE & SHAREABLE EXPERIENCE
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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.
CLEVER THINKING, EXECUTION & TECHNOLOGY FOR DIGITAL OUT-OF-HOME
Slide Number://
Document Title://Document Version://Document Date:// In confidence - © Grand Visual 2012
TITLE1.01/1/12
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‣ a Digital OOH Campaign Dashboard which facilitates dynamic, real-time, responsive campaigns across multiple networks and markets
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MEDIA OWNER SYSTEMS
GRAND VISUAL.
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BEST USE OF INNOVATION IN OUTDOOR 2012BRONZE LIONCANNES LIONS FESTIVAL 2011