grand visual - beyond linear

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GRAND VISUAL. 1 BEST USE OF INNOVATION IN OUTDOOR 2012 BRONZE LION CANNES LIONS FESTIVAL 2011

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Neil Morris, MD Grand Visual, was one of the speakers at the DOOH workshop on July 4, 2012. In his presentation you’ll find a unique perspective on the state of creativity and production in digital out-of-home (DOOH). Check the various campaigns from the last 12 months in the UK and USA and the techniques that will see the light of day in the year ahead.

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Page 1: GRAND VISUAL - beyond linear

GRAND VISUAL.

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BEST USE OF INNOVATION IN OUTDOOR 2012BRONZE LIONCANNES LIONS FESTIVAL 2011

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Grand Visual empowers effective communication in the DOOH channel through a suite of services and platforms:

‣ media intelligence‣ production studio ‣ OpenLoop for dynamic campaigns‣ augmented reality - large format & one-to-one‣ touch & gesture engagement‣ smartphone/tablet driven interactivity‣ standard copy management (eg. Accelerator for Kinetic UK) ‣ R&D lab for assessing new technology

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_ IT’S NOT A POSTER.

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_ INTERACTIVE AND DYNAMIC - BEYOND LINEAR.

http://www.youtube.com/watch?v=GZyUUTnp52Q&feature=plcp

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-DELIVER TARGETED & POWERFUL BRAND MESSAGES

-USE FRESH, CURRENT & RELEVANT CONTENT

- INTEGRATE WITH SOCIAL MEDIA

-DRIVE TO RESPONSE OR TRANSACTION

-CREATE A MEMORABLE & SHAREABLE EXPERIENCE

POTENTIAL CAMPAIGN OBJECTIVES

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_ DELIVER TARGETED & POWERFUL BRAND MESSAGES.

http://www.youtube.com/watch?v=apwNChlyeDA&feature=plcp

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_ DELIVER TARGETED & POWERFUL BRAND MESSAGES.

http://www.youtube.com/watch?v=EEKC-Yu-LeQ

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_ USE FRESH, CURRENT, RELEVANT CONTENT.

http://www.youtube.com/watch?v=R2UYaEj-49g&feature=plcp

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_ USE FRESH, CURRENT, RELEVANT CONTENT.

http://www.youtube.com/watch?v=4QZq5B97e0Q&feature=plcp

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_ USE FRESH, CURRENT, RELEVANT CONTENT.

http://www.youtube.com/watch?v=0Pr8ziJPdaE&feature=plcp

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_ USE FRESH, CURRENT, RELEVANT CONTENT.

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_ USE FRESH, CURRENT, RELEVANT CONTENT.

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_ INTEGRATE WITH SOCIAL MEDIA.

http://www.youtube.com/watch?v=Rb3oNBxRz1Y&feature=plcp

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_ INTEGRATE WITH SOCIAL MEDIA.

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_ INTEGRATE WITH SOCIAL MEDIA.

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_ DRIVE TO RESPONSE OR TRANSACTION.

http://www.youtube.com/watch?v=5r8Tar6TdSg&feature=plcp

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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.

http://www.youtube.com/watch?v=jqksQpNitBk&feature=plcp

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CLEVER THINKING, EXECUTION & TECHNOLOGY FOR DIGITAL OUT-OF-HOME

Slide Number://

Document Title://Document Version://Document Date:// In confidence - © Grand Visual 2012

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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.

http://www.youtube.com/watch?v=rFuUFeQIdpk

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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.

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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.

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CREATE A MEMORABLE & SHAREABLE EXPERIENCE

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_ CREATE A MEMORABLE & SHAREABLE EXPERIENCE.

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CLEVER THINKING, EXECUTION & TECHNOLOGY FOR DIGITAL OUT-OF-HOME

Slide Number://

Document Title://Document Version://Document Date:// In confidence - © Grand Visual 2012

TITLE1.01/1/12

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‣ a Digital OOH Campaign Dashboard which facilitates dynamic, real-time, responsive campaigns across multiple networks and markets

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MEDIA OWNER SYSTEMS

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GRAND VISUAL.

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BEST USE OF INNOVATION IN OUTDOOR 2012BRONZE LIONCANNES LIONS FESTIVAL 2011