graphic arts what’s it all about….. graphic arts think about what is around you… you are...
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Graphic Arts
What’s it all about….
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Graphic Arts Think about what is around
you… You are experiencing Graphic
Arts…
Magazines/ Newspapers… T-Shirts…. Billboards Packaging Television Websites Others….
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Graphic Arts
Graphic Arts can be broken down into 4 key areas Design – Conceptualizing/ Creating Pre-Flight – Assembling/ Correcting/ Proofing files Press Operations – Running a printing Press Finishing – Post press, cutting assembling, special effects
Design Pre-Flight Press Finishing
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Graphic Arts
The Computer has revolutionized the Industry
Prior to 1990, all done by hand
Macintosh, PageMaker and Laser Writer changed industry
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Graphic Arts
With the Advent of the Computer/ Skills required have INCREASED
While job descriptions have DECREASED
Designers know have to take on a greater role, be able to do more Take a project through completion
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Graphic Arts
Design & Pre-Flight
Graphic Artists must possess abilities to create and assemble digital files
Film Stripping (Obsolete)
+ =
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Graphic Arts
Traditional Printed Bound Matter Magazines Books Flyers Posters Packages Newspapers Correspondence
New Media Dynamic Media
(electronic & broadcast) Website (easy to
navigate) IPODS (Hand Held
Devices) Flash Presentations Kiosks Delivery Devices not yet
available
The Changing Landscape
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Graphic Arts
Fundamentals make you a good designers Hardware helps you create
Apply the fundamentals of good design Layout, color, type, image
Borrow from other media Think Dynamically! Explore, invent, Take Risks!
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Graphic Design
What Employers Look For… Design Diversity Excellent Typography
Skills Well Organized Creative
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Graphic Arts
Other Criteria Strong Portfolio Software Skills Personal Presentation “How well you fit in with
current employees” Differences if you come
from a 2 or 4 year school are small… 2= Hand on/ Faster 4= More concept
development
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Graphic Arts Employment Outlook is good to excellent…
Web Houses Printers Ad Agencies In House Agencies
What kind of jobs can you get with a graphic design degree? Print design Web design Designer in an advertising agency In-house designer for a corporation Illustrator Book design Multimedia (movie titles, TV ads, etc.) Corporate Identity (logos, stationery, etc.)
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Graphic Design
Secret to good design
“Everything is Designed Twice”
First – Generate the idea
Second – Production of the idea
Begin with the end in your mind! Where do you need to end up?
For More Information; www.gaerf.org
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Communication & Design
Work based class Learn to use Computer Programs to “Create”
Printed Materials Illustrator (Drawing), PhotoShop (Images) & In-Design
(Page layout) Flyers, Posters, Shirts, etc.
Think of this class as a 50 Minute Business
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Now Go ahead and Log-on
Open Illustrator CS4