graphic product innovation

David BushayGraphic Product Innovation

Grid Structure

Our constructed world is governed by grids and forms by which give order to our lives and things that we make.

In exploring grid structures we had collate several images which contained grids whether it be: manuscript, column, modular or hierarchical grid. This will provide as a template for our own grid structure and page layout through simplifying the image into basic lines and shapes.

Visual Language & GrammarThe term grammar refers to the system, structure and elements of a language or area of knowledge. A language is a method of human communication. Visual communication is also reliant on a language.

In this two day workshop weaimed to visually analyse components and their relationships and how they are used to create meaning and enable understanding through points, lines, squares and composition.

Same pattern, change of length of lines. Adjustment gives the image a different perception, as if the two sequences are not of relation.

Above:

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1. Proximity2. Rhythm3. Distance4. Weight5. Force6. Light & Dark

This exercise explored the different relationshipsbetween shape, colour and space. We experimented with different colours arranged on various coloured backgrounds and analysed their relationship and meaning as some worked aswell as others.

This stressed the importance of composition, colour and space in terms of portraying the right message or feeling across effectively.

This task was to place a red dot and a grey line in the boundaries of a square. Though it was a simple task it conjured up many different variations and derived many different associations between the pairing of the dot and the line.

Typescapes

Friday 4 December 2009

Design MuseumShad Thames,London SE1 2YD020 7403 [email protected]

Typography is a powerful tool of communication. It is used to attract and create impact, plus impart information with clarity.

This workshop intends us to examine how emphasis, structure and hierarchy can be created with text, in addition learn the techniques which will encourage people to read information how you intend via size, weight, position and colour. This brief instructed us to create several compositions emphasising the Who, What, Where and When of an exhibition Typescapes.

Type Workshop: Typescapes

Private View

You are invited to:Typescapes:Typography in

Spatial Enviroments


Gallery presentations:Nikki BellMorag MyerscoughAndy AltmanRuedi Bauer


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Private View


Spatial Enviroments




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Private View


Spatial Enviroments




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You are invited to:Typescapes:Typography inSpatial Enviroments

Private ViewFriday 4 December 2009



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1. Who2. What3. When4. Where

Design ToolboxThe ‘Design Toolbox’ is a way of rationalising the design process and to give you tools that you will then be able to use in all your further work. Week by week we will explore different stages of the design process; the brief, research, idea generation, design development and idea visualisation and presentation.The design toolbox will be a collection of methods and techniques illustrated with the designs developed, and serve as a guide and a framework to other students and designers.

Design Toolbox: ResearchThis project focused on research methods and techniques to gather the best and most relevant information. We were given a brief were our task was only to research the brief. The project we had to research about were strategies to enhance productive and healthy environments for the older workforce.The point of this is to reflect on how as a designer you can research a brief, what research tools you have at your disposal, what makes sense as a research tool, and how research can inform your design.

User character profiles

Design Toolbox: Idea GenerationFor this project we were given a brief and asked to experiment with as many idea generation techniques as possible while coming up with as many ideas as possible. The aim of this project is not to come up with a really good and refined idea, but rather to try hand at a lot of different idea generation techniques and start to understand which techniques work for you.Cross Word Design Toolbox is created for those people who prefer to write rather than sketch straight away.

Idea generation brainstorm

Cross word idea generation

Design Toolbox: PresentationPresentations, especially to fellow students, often come as an afterthought, prepared either in 10 minutes the night before or in 2 minutes the morning of. At the same time, we all hate sitting through boring presentation after boring presentation. The brief was to prepare a 5 minute Powerpoint-less presentation on our proposal for the design toolbox to be presented to the rest of the class.

Right: Proposal for design toolbox

- PRimary & secondary- quantative & qualitative - foucs groups- user diaries

Research- sketching- collage- prototype- graphic

design development

- six hats- brainstorming- role play- storyboarding

idea generation

jengadesign toolbox

RESEARCH

IDEA GENERATION

DESIGN DEVELOPMENT

StructureThe task was to build a structure to support a full 33cl can over a span of 1 metre for 60 seconds. The only materials we were permitted to use was plastic straws, sewing pins (dressmaking pins) and thread.The aim of the project was to get you thinking structurally in three dimensions and to start understanding the properties of certain materials in terms of tension and compression.

The brief for this project was to represent a poem, song, lyric or quote using three-dimensional type (or type in three dimensions). The process of the brief should follow the guidelines of initial written type (2D), turning it into a 3D piece of work , then turning it back into 2D by photographing the piece. This project made you consider how to represent written text through 3D type taking into consideration the meaning of the text and its concept.

3D Type

“Education is Life Itself”

Alter-EgoDr Jeckyll and Mr Hyde, Clark Kent and Superman, Eminem and Slim Shady. This project focused on the transformation or split personalities of people and objects. We had to consider what type of transformation happens when a person takes on a alter-ego, are they still essentially the same person, what triggers this transformation, and apply these to an everyday object. To determine the objects alter-ego we had to analyse its function, qualities and personality. The object which I chose was the hanger, and its alter-ego was “hangman”.The purpose of this project was to get you to think about distorting and transforming objects by changing its purpose or function.

Top: HangerBottom: “Hangman”

WayFindingThis project required us to explore the way finding of Elephant & Castle underpass and design and new solution to improve it which will assist people around the roundabout. Steps to follow included, Analysing the problem, Idea Generation, and Testing your ideas.

Process of making prototype

PictogramA pictogram is an ideogram that conveys its meaning through its pictorial resemblance to a physical object.This project challenged us to describe a 24 hour day, either generically or specifically without the use of words or numbers. This got us to think carefully about how are objects and symbols are perceived and represented to others.

1. Draw only the lines and shapes of the object.2. Draw the object you have been given.3. Draw the object using your non-writing hand.4. Draw the object using one continuous line.5. Draw the object in a constraint box.6. Draw the object using tone and shade.7. Draw the object using a thick and thin fine liner.8. Draw the object in a black background.9. Draw everything around the object.

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Drawing Exercise

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Classification of WordsThe relationship between words make it possible for them to be categorised.The classification of words is based on finding alternative ways to categorise 24 words from the alphabet A-Z. The origin, meaning, or size of the word, are such things we had to take into consideration.

Tend

entio

usRe

mun

erat

eH

elio

trop

eD

ebili

tate

Crib

rifor

mAc

umin

ate

Broc

hett

eG

emm

atio

nId

iopa

thy

Jabo

rand

iLe

ucist

ic

Order of Height

Nov

itiat

ePa

tagi

um

Mad

rigal

Emer

itus

Felw

ort

Qaw

wal

i

Save

loy

Was

sail

Xero

x

Yatr

a

Orie

l

Klon

g

Zonk

Uda

l

Vada

Order of Colour

TaxonomyThe organization of information is one of the most powerful factors influencing the way people think about and interact with design.

There are five ways to organize information: Location, Alphabet, Time, Category, Hierarchy (L.A.T.C.H). The five hat racks principle asserts that there are a limited number of organisational strategies, regardless of the specific application.

This project stressed the importance of classifying objects into groups by identifying their similarities and differences.

Order of Size

Like & Dislike

Order of Colour

Material

AffordancesWhen you see a website, how do you know what parts are clickable? When you see a mug, how do you know where to grab it from? When you see a poster, how do you know which part of the text to read first?

Affordance in design are what gives the design an understandable meaning. They are necessary indicators that tell us where to look, where to click, where to grab ect.For this project we had to create a photo essay of affordances, looking to find both obvious and less obvious examples.

Re-Designing AffordancesThe Remote The task for this project was

to choose an artefact to modify, whether it be modifying the use/ meaning of the affordance, adding or subtracting affordances, or changing the affordance only slightly or drastically.The meaning of the artefact has to be different from its original affordance e.g. ironically, dramatically, funny ect.

LCD Screen

Track & Ball,to search andselect

Screen, topreview and select channels

Scroll, to adjust volume

Experiment & development of affordances

Sensor WalkA sensor is a device that measures a physical quantity (light, electricity, gas, sound, movement, presence) and converts it into a signal which can be used by an observer.

The brief was to take a walk within a specific area and document all the sensors you come across., taking note of the type of sensor, how it works ect.

Collection of sensors

Find & ImproveAll man-made objects offer the possibility for interaction, and all design activities can be viewed as design for interaction. The same is true not only of objects but also of spaces, messages, and systems. Interaction is a key aspect of function, and function is a key aspect of design.

In this project we had to look at how we interact with non-digital objects and how we could modify that interaction through the introduction of a digital element. We used simple sensors, chips and programming in order to create a digital interaction.

Storyboard of idea concept

Process & programming of the arduino.

PrototypingThe brief was to use viral marketing techniques to promote a social awareness campaign. Choosing a local initiative such as cycle to work, drink tap water, recycle plastic ect. we had to create a brand or product message and devise a way of getting this message to the audience.The project should consist of a model of a chosen environment and a still image or moving image which should be projected onto the 3D model.

The Way We EatThis project explored the act of eating from different points of view, such as the social aspects of eating, the mechanics of the physical act of eating, the cultural associations with eating, eating in the news, fast food and slow food, diets excesses and waste ect.The results of this exploration will then be used to generate ideas and concepts that will be represented through a series of “prototypes” to be tested and modified.

Packaging prototypes

Broad Oak FarmHow do you define a brand? Is it what is being sold or the experience around it? Is it the product or the marketing of that product? Is it a logo or an idea? Is the brand more important than the product it represents?Broad Oak Farm is a small almost family run business delivering a specific product onto the market - sausages. The task was to improve Broad Oak Farm’s brand visibility and their customers experience by designing brand publicity in any form. The aim was to reach out to new markets and offer the customer more of a brand experience.

BroadOakFarm

BroadOakFarm

Packaging IdeaBroadOakFarm

BroadOakFarm

Broad

&Sausages PotatoesSausages Potatoes&

BroadOakFarm

BroadOakFarm

BroadOakFarm

BroadOakFarm

Sleeve Idea

Broad

&Sausages PotatoesSausages Potatoes&

BroadOakFarm

BroadOakFarm

BroadOakFarm

BroadOakFarm

This project required us to contain or box a given street in and around the Borough High Street part of London. In doing this we had to research the given street and encapsulate all collected research in a container/s the ground area of which must not exceed 30cm width x 30cm depth. Things we were to consider was: History, Geography, People, Architecture ect.

The purpose of this project was to consider ways of representing and portraying, in this case a street with gathered information and certain restrictions.

Boxing London

Winchester Walk

Handover GiftOne of the last acts of the Closing Ceremony of Olympics on the 26th August 2012, will be a new feature. This will be the presentation to the mayor of Rio de Janeiro the Handover Gift from the city of London. It will be a memento and archive for the Games.The brief was to design and create a model of the Handover Gift. It should incorporate the following elements: Represent London, Identify all 26 sporting categories, Provide a way in which moving images and sounds may be shown/ projected/ stored and Consider how it will be presented in the stadium.

Handover gift prototype

Rips & TearsAn archive is a collection of records, documents, or other materials of interest, containing primary source documents that have accumulated over a period of time. In general, archives consist of records that have been selected for permanent or long-term preservation on grounds of their enduring cultural, historical, or evidentiary value. Archival records are normally unpublished and almost always unique, unlike books or magazines for which many identical copies exist.

For my personal archive, I had to select an item or object which was of interest to me and suitable for a collection. Before I began my archive collection, I had to make a decision from several initial thoughts. My primary idea for a collection was on the subject of material and fabric, but as I began to collate these objects found no fulfilment or satisfaction as quickly the subject matter became uninteresting and boring as an archive. Progressing from my original idea, chose to explore something more interesting, unique and exciting as a subject for my archive. I decided to explore the topic of rips and tears.

To tear means to pull apart or separate something. The term rip is defined, to tear or split apart. My reason for collecting an archive of rips and tears was down to its unique and individuality as a topic. Rips and tears are things we fail to notice and take note of throughout our everyday life and its not a topic in which many people mention or pay attention to. The interesting thing about rips and tears is that each rip and tear is individual and different in the way its been ripped, the purpose behind the rip, or who or what caused the rip or tear.

The appearance or location in which each rip and tear is found makes each one different. Moreover, upon close inspection of rips and tears its interesting to notice what lays underneath and the amount of layers it contains. All these aspects give each rip and tear character and a reason for collecting.

There are many forms of documentation. Photography, sketching, written description, found object and scanning are just a few methods in which I could of documented my collection. My choice of technique to document my archive was dependant on the subject. Considering my subject matter, I think it was be best suited for me to use photography as a means of documentation, reasons being that there will be actual objects which will prove difficult to gather, hence I think photography is a more efficient and effective approach to document rips and tears.

The process of me actually collecting and discovering rips and tears at first was a challenge, but as my approach changed and I started to take more unconventional approaches to gathering rips and tears things seemed to become more natural. Upon finding a rip or tear I decided to photograph my finding at least twice, landscape and portrait as this will provide me with more variety.

My experience of discovering, collecting and documenting my archive was of much benefit, as I learnt the art of collecting, how to document, collate, and exhibit an archive.

2009 / 2010 PortfolioDavid BushayBA Graphic Product InnovationLondon College of [email protected]

graphic product innovation

Documents

gallery presentations

london se1 2yd020

different associations

different colours

different perception

exhibition typescapes

different variations

visual communication