graphics portfolio: lululemon athletica

8/2/2019 Graphics Portfolio: lululemon athletica

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designed by nicole nazarenusclient: lululemon athletica


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package designreusable bags with purchase


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Some refer to it as the lulu cult, but its more

than that. Its lulu lifestyle.

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The innovators at lululemon have designed a line of fashion atheltic wear that has swept the nation off its feet. Patented technologyallows their unique fabrics to withhold the abuse of everyday exercise while maintaining flexibility and comfort. Each store boasts new arrivalsevery week while keeping classics like the Wunder Under Pant in stock. From yoga mats to sport bras, lulu has you covered. You may noticetheir ever apparent logo when you are at the local athletic club because it has become the latest trend for urban gym rats.Not only does the company pride themselves on creating the perfect fit, but the stores offer free yoga classes and support various initiatives tohelp their communities stay healthy. If there is not a local store in your area, do not worry, online yoga tutorials will help you get started.

Their blog encourages followers to live healthy lifestyles from topics like nutrition to the best playlist to keep you running. luluambassadors are members of the community who embrace the lulu lifestyle, and you can read their profiles online or even meet them inthe store. As if their community outreach and education is not enough to give back, the leaders at lululemon are creating a charitable givingprogram to make a bigger change in our society.

In their manifesto, which can be found on their website is also on every shopping bag they distribute. The eco-friendly reusable toteincludes words of assurance to help people spread the lulu lifestyle in their everyday lives. Inspiring typography encourages customers toBreathe Deeply and Sweat once a Day. Other initiatives include sponsoring Wanderlust, a weekend long yoga retreat that brings yoga loverfrom around the world to spend a weekend in Whistler, B.C. Activities throughout the retreat will allow visitors to relax, learn, and enjoy agetaway catered to their lifestyle.

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Athletic wear that encourages healthy living and invites their audience to grow as a culture

17 x 11 in.editorial spread for Womens Health magazine


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17 x 11 in, 2 page ad

4 colorfor Cosmopolitan magazine


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web design for new swim line

graphics portfolio: lululemon athletica

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