gravitysummit 2010 lauren kozak
DESCRIPTION
Lauren Kozak Getting Started Workshop, Gravity Summit 2010TRANSCRIPT
How much can you handle?
Set a schedule
Establish a culture
Manage expectations
Contain communication
Your strategy should reach:
A large, random group of online users
Highly targeted potential consumers
Existing customers
What are your goals?
Strategy 1: Link Back Home
• Use if you value: Traffic, Control, Email Collection, Comments
Strategy 2: Spread Content Wide
• Use if you value: Impressions, Reach, Community, Organic-ness
What are your weaknesses?
Strict PR or legal
Business-to-business
Slow news
Troubled reputation
Limited manpower
What are your strengths?
Lots of news
Customer enthusiasm
Corporate character
Useful information
Abundant resources
Niche Sites
Niche Sites
The Anti-Viral Video
Ning
