As an Adobe Global Alliance Partner, Acxiom supercharges Adobe Experience Cloud by providing tools, services and data to convert audience insights and campaign messages into unparalleled and transformative customer experiences.

MAXIMIZE VALUE FROM ADOBE EXPERIENCE CLOUD WITH A CONNECTED DATA LAYERAcxiom enables you to optimize omnichannel performance with digital and offl ine data integration, more complete campaign orchestration and measurement from a single data layer across the enterprise. This enables you to create a privacy-compliant single view of the customer incorporating all data types:

ACXIOM ALSO HAS THE EXPERTISE TO ENSURE ACCESS MANAGEMENT AND PRINCIPLED DATA GOVERNANCE ACROSS THE ENTERPRISE ENVIRONMENT.

UNDERSTAND AND REACH GLOBAL AUDIENCESAcxiom’s ethically sourced audience data powers marketing globally, allowing you to identify and reach high-value audiences spanning more than 60 countries and 2.5 billion addressable consumers. Leverage powerful third-party data and manage omnichannel data assets to identify, create and target the right audiences while increasing customer acquisition, conversion and lifetime value. Acxiom data is available within Adobe Experience Cloud, through Adobe Advertising Cloud and Audience Marketplace.

GREAT SOLUTIONS NEED GREAT DATA

POWER YOUR ADOBE INVESTMENT TO PEAK PERFORMANCE

FIRST- AND THIRD-PARTY PII AND ANONYMOUS DIGITAL AND OFFLINE

Digital Services Acxiom can elevate your Adobe investment with key Experience Cloud solutions.

To learn more, visit acxiom.com/adobe or email us at info@acxiom.com.

EXPERIENCE50 years of data, identity and data management

experience

TRUSTLargest data governance

and ethics program

SERVICEExceptional service delivery

and client retention

ACCURACYMost accurate data

across the globe

ADOBE CAMPAIGNAcxiom seamlessly integrates Adobe Campaign to leverage Acxiom’s Unifi ed Data Layer customer database solution to supercharge your campaigns. We bring together technology, data, identity and connectivity for a unifi ed view of your customers and offer a wide range of managed services options to help you use Adobe Campaign to analyze, build, and execute powerful campaigns.

ADOBE AUDIENCE MANAGERAcxiom provides expert implementation and integration services for Adobe Audience Manager along with data and campaign strategies to empower your brand marketers with an array of opportunities to maximize your investment. This powers prospecting, loyalty engagement, dynamic creative optimization, and other use cases including the ability to power audience targeting with Acxiom consumer insights through Audience Marketplace.

ADOBE ANALYTICSAcxiom’s expertise in tagging, digital data layer implementation, and data collection strategy allows you to unlock the full potential of your Adobe Analytics investment to measure the truth of your marketing impact. Acxiom marries digital behaviors with offl ine data through our analytic services, delivering a 360-degree view of customers and their different journeys.

ADOBE TARGETAcxiom leverages testing, personalization and optimization strategies, including “next best action” analysis, to elevate customer experience using Target. Acxiom also has deep expertise to integrate Target with other Adobe solutions and help you use it to gain the most value. Continuous testing and refi nement move the needle and measurably improve customer engagement and conversion.

LEVERAGE ACXIOM’S PROVEN INDUSTRY EXPERTISETailored for retail, automotive/dealerships, fi nancial services, travel and entertainment. Connected Spaces is an approved Adobe Amplifi ed Partner Solution. It is a scalable solution for personalized communications to optimize location-based experiences. Advanced Vehicle Recall accurately identifi es current owners of vehicles affected by recalls, yielding higher repair volumes and transparent reporting.

WHY ACXIOM

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