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Green Social Media
Introductions What makes your program
Green?
Why GREEN Marketing? What are the Key Elements to a green
company or organization?
Why do people care that you are green?
What will they gain from supporting a green company?
Full Service Marketing Plan Social Media is important but it is only
ONE part of the maketing puzzle.
Take a look at a few examples of a Complete marketing plan.
McRoksey Mattress Company Website
McRoksey Mattress Company Advertising
McRoksey Mattress Company Social Media
McRoksey Mattress Company Social Media
Quick Social Media 101 Facebook Twitter LinkedIn YouTube
Facebook Satistics
• More than 20 million people become fans of Pages each day �
• More than 3 million active Pages on Facebook �
• More than 1.5 million local businesses have active Pages on Facebook�
• There are more than 100 million active users currently accessing Facebook through their mobile devices�
• Average user spends more than 55 minutes per day on Facebook
Facebook • With the right approach, Facebook is a tool to use to promote your
product, city, event or company to a broad range of clients/customers.
• Creating contests is a great way to gain fans on your page, therefore widening your audience. Contests are a way to engage your fans and also give away free promotional items, which in turn also help to get the word out about your company or client.
• Facebook profile page should be kept current and fresh with regular (at least daily) Status Updates, along with images, videos and other items that convey your company or product message clearly.
Twitter • This popular micro-blogging platform allows for individuals to follow
other bloggers, as well as to update their “status” in 140 characters or less.
• The key to being successful with Twitter is being able to convey a company’s overall personality, create relationships with customers and start conversations.
• Be sure to always use key word optimization, this is how people can search for what you are talking about rather then your specific company.
LinkedIn • Linkedin is the voice of
business; it is all about professional development
• Find referrals, and make connections with the help of your contacts
• Be seen as an expert
YouTube • YouTube helps with
search as well as functioning as a tool for storing your videos and making your content more accessible
• YouTube is the industry leader when it comes to the posting of online video
• Helps you create a buzz
How Other Green Companies are Using Social Media
Clorox Greenworks
Changing an Image Going Against the Grain • Seen as a company that was not green
at all • Used social media to help change that
image • Teaming up
– Partners – Certifications – Community
Greenworks Partners • Wide range of partners • All of the partners carry the
same constant green message.
Greenworks Sierra Club • First partner
– Donations – Commitment to each
other • True green certification • The public response
Greenworks Target Audience • New Moms
– Where can you reach them? – What are they looking for? – Where do they get information from?
Greenworks Facebook • A source for news • Create a community forum • Up-to-date • Constant conversation
Greenworks Creating a Conversation
Greenworks Blog • Accessible • Tips • Trends • Partners • Trusted Links • Your one stop for
Green Cleaning Products
Customized Performance
Truly a Green Company Actions • Educate/Train Employees • Cleaning Supplies & Processes • Equipment • Educate Clients
Customized Performance
Certification Benefits • Differentiate from Competitors • Gain trust • More Productive Employees • Doing what’s right for
environment
www.GreenSeal.org
Customized Performance
Messages • Cleaning for Health • Green Wash Doesn’t Create Healthy Buildings, Customized Performance Does Awards/Studies/News Releases/Articles • “Landmark Study Finds Increased Productivity, Lower Vacancy and Higher Rents in
Green Buildings” • Customized Performance Recognized by Santa Clara County Board of Supervisors • How You Clean Buildings Can Help Prevent the spread of H1N1 or Swine Flu • California Company Improves the Health and Productivity of its Clients’ Facilities
20/20 Gateway
20/20 Gateway
LEED Gold Benefits • Saves Energy • Saves Water • Clean Air • Enhanced Productivity
Green = $$$
Right Audience Right Message Right Communication Tools • Web Site • Email Newsletters, Broker Emails • Print and Online Advertising • News Releases • Sponsorship of Events • Host On-site Events for Target Business Organizations
Save Our Water Using Social Media • Engaging in Conversation • Accessible • Easy to View Tips • Ways to save
Save Our Water Social Media- Twitter
Save Our Water Social Media- Facebook
Contact Information
Dennis Erokan www.twitter.com/GetFamous [email protected]
Jan Burch The Placemaking Group Vice President (916) 448-2021 [email protected]