greener it

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Greener IT Jeffrey Stewart CTO, Trekk CrossMedia Rockford Chamber Breakfast Buzz J 10 2009 June 10, 2009 Th i h th t IT d b There is much that IT can do you be more efficient to reduce energy use and waste. This presentation takes a nonvendor look on what IT organizations can do to help.

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Some of the ways that Trekk has found to same energy and money!

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Page 1: Greener It

Greener ITJeffrey StewartCTO, Trekk Cross‐MediaRockford Chamber Breakfast BuzzJ 10 2009June 10, 2009

Th i h th t IT d bThere is much that IT can do you be more efficient to reduce energy use and waste. This presentation takes a non‐vendor look on what IT organizations can do to help.

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Why be concerned about Green?

• Public concern over environment / Rewards for Corporate responsibility

• Lower Impact = Lower CostsLower Impact   Lower Costs• Energy usage mix determine emissionsCO2 f t i t l l ti d• CO2 footprint calculations good proxy for emissions

• Less electricity means less heat / y /less heat means less cooling

• Less cool means less cost!

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Reducing UsageReducing Usage

• Low power options for p pServers / Desktops

• Outsource Datacenter to improve efficienciesimprove efficiencies

• Virtualized Servers / Virtualized ApplicationsVirtualized Applications

• Grid Computing and Cloud Computing

• Online Collaboration, Telecommuting means less traveltravel

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Reducing WasteReducing Waste

• Buy for longer term, less y g ,plastic, electronics, toxins, donate, return

• End the paper trail• End the paper trail, electronic bill presentation and measurement

• ECM/ EDM• Measurement and Tracking 

i ito optimize messages• Manage Everything for SustainabilitySustainability

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• Green(er) IT

• Our Virtual (Server) World( )

• Do Mobile Workers Save Energy?

• Less Is More Green and Efficient IT• Less Is More, Green and Efficient IT

• Green IT Podcast

http://www.trekk.com/blogs

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Green(er) ITGreen(er) IT

• Our Virtual World

• Outsourcing R Us

• Do Mobile Workers Save Energy?

• Less Is More Green and Efficient IT• Less Is More, Green and Efficient IT

• Green Means More Than You May Think

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Our Virtual (Server) WorldOur Virtual (Server) World

• The Heat Is OnThe Heat Is On– The Green Grid says most usage in AC/DC conversion and removing heat

– Blades more efficient space, energy and heat load– VMWare reports 20% to over 80% utilization

• Friendly Experiences– 80 to 5 and 152,000 kWh/year in power savings– 90 servers into 4 saving $1M+ annually

• Flexibility and Efficiency

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Outsourcing R UsOutsourcing R Us

• Cloud Computing is here– Large data centers higher resource efficiency– Green Building Council LEED Certification

• g ASP ing For More• g‐ASP‐ing For More– Application Service Providers (ASP)– Software as a Service (SaaS)– Service Oriented Architecture (SOA)– Cloud Computing Vendors

• Will We Outsource Everything?Will We Outsource Everything?– Storage Area Network– Grid Computing Environment

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Do Mobile Workers Save Energy?Do Mobile Workers Save Energy?

• Virtual Work– Equipped to work virtually and collaboratively– Desktops and handsets to laptops and cell phones

• Duplication Sillinessp– Hosted PBX vendor and cell phones– less cost, less equipment, less energy, less waste

• Look For The LabelLook For The Label– EPA EnergyStar– Green Electronics Council’s EPEAT

Advanced power management tools– Advanced power management tools– Not used 128 out of 168 hours per week– Mobile virtual office saves

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Less Is More, Green and Efficient ITLess Is More, Green and Efficient IT

• Putting Some Light on the Subjectf ll– CRT to LCD screens for all systems

– CFL’s and LED bulbs – Adobe Acrobat PDF instead of snail mail– Automated Clearing House (ACH) and CCg ( )– Saves time, postage and paper

• Virtual Face to Face– Adobe Acrobat Connect (WebEx, LiveMeeting)

L l l l– Less travel, less cost, less waste– Dell’s asset recovery service– Paper recycling program

• Green Means More Than You May ThinkGreen Means More Than You May Think– Improved internal business practices– Calculate sustainable return‐on‐investment– Design deliverables stress full lifecycle considerations

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Green IT PodcastGreen IT Podcast

Duration: 10:09Duration: 10:09

A discussion of how information technology infrastructure can be managed to reduce cost, reduce energy usage and do more with less impact on the environment. We share some of our ideas on how IT can help lead the wayof our ideas on how IT can help lead the way to greener operations.

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How Do You Start?

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Tiger Woods and PhoenixTiger Woods and Phoenix1999 Phoenix OpenPhoenix Open

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Tiger Woods and PhoenixTiger Woods and Phoenix13th Hole

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Tiger Woods and PhoenixTiger Woods and PhoenixAnotherFine MessFine Mess

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Tiger Woods and PhoenixTiger Woods and PhoenixLooseImpediment?Impediment?

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Tiger Woods and PhoenixTiger Woods and PhoenixYou’re FunnyTigerTiger…

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Tiger Woods and PhoenixTiger Woods and Phoenix

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Tiger Woods and PhoenixTiger Woods and PhoenixOh… You’reSerious?Serious?

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Tiger Woods and PhoenixTiger Woods and PhoenixHmmm…

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Tiger Woods and PhoenixTiger Woods and PhoenixWell?

I GuessI Guess…

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Tiger Woods and PhoenixTiger Woods and PhoenixO.K. Yeah

It’s LooseIt’s Loose…

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Crowdsourcing!C o dsou c g!

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Change the Way You Think About the Rules…

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Strategy

TechnologyCreative

Technology

Thank You