greenhealth · health care facilities and health systems. interactive greenhealthmagazine.org when...

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2017 Media Kit GreenhealthMagazine.org THE voice for sustainable health care Greenhealth gives you the edge to reach health care purchasers when they are ready to buy. WINTER 2016 Greenhealth A Practice Greenhealth Member Publication Go Lean for Better Health Care Bring Your Sustainability Programming to the Next Level Annual Buyers’ Guide for Green Purchasing Also ENVIRONMENTAL STEWARDSHIP = GOOD BUSINESS 12/21/15 9:57 AM 2016 Health Care Champions SPRING 2016 Greenhealth A Practice Greenhealth Member Publication Also Big Moves by Major Texas Health Systems Toolkits That Take Your Hospital to the Next Level Celebrating CleanMed 2016 Greenhealth A Practice Greenhealth Member Publication Also SUMMER 2016 Tools to Help Your Hospital Save Money and the Planet Meet Your Greenhealth Support Team THE MAGIC OF METRICS

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Page 1: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

2017 Media Kit

GreenhealthMagazine.org

THE voicefor sustainable

health care

Greenhealth gives you the edge to reach health

care purchasers when they are ready to buy.

WIN

TER

2016

GreenhealthA Practice Greenhealth Member Publication

Go Lean for Better Health Care

Bring Your Sustainability

Programming to the Next Level

Annual Buyers’ Guide

for Green Purchasing

Also

ENVIRONMENTAL STEWARDSHIP =

GOOD BUSINESS

PGH_Win16.indd 1

12/21/15 9:57 AM

2016 Health Care Champions

SPRI

NG

201

6

GreenhealthA Practice Greenhealth Member Publication

Also

Big Moves by Major Texas Health Systems

Toolkits That Take Your Hospital to the Next Level

Celebrating

CleanMed 2016GreenhealthA Practice Greenhealth Member Publication

Also

SUM

MER

201

6

Tools to Help Your Hospital Save Money and the PlanetMeet Your Greenhealth Support Team

THE MAGIC

OF METRICS

THE MAGIC OF METRICS

Page 2: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

InPrintGreenhealth MagazineReach more than 4,500 health care professionals representing nearly 1,300 health care facilities and health systems.

InteractiveGreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable health care, they go online to GreenhealthMagazine.org.

InPersonCleanMed 2017 CleanMed is THE premier national environmental conference for leaders in health care sustainability.

IntegratedMarketing Solutions Purchasing cycles vary from buyer to buyer; our economical marketing solutions are designed to reach these influential decision makers when they are ready to buy.

35

67

Contents

Greenhealth Advertising Sales Contact:Kelley Lawrence ■ [email protected]

Practice Greenhealth is the only national membership organization dedicated to health care sustainability, for those on the leading edge of greening the health care sector. Our members are purchasing decision makers in the health care community that have made a commitment to sustainable, environmentally responsible practices. We represent more than 1,300 health care facilities and health systems and with our combined online and print distribution we reach more than 20,000 individuals in health care sustainability.

Page 3: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

12355 Sunrise Valley Drive | Reston, VA 20191 | www.practicegreenhealth.orgAdvertising Contact: Kelley Lawrence | [email protected] | P 856.344.3675 3

WIN

TER

2016

GreenhealthA Practice Greenhealth Member Publication

Go Lean for Better Health Care

Bring Your Sustainability

Programming to the Next Level

Annual Buyers’ Guide

for Green Purchasing

Also

ENVIRONMENTAL STEWARDSHIP =

GOOD BUSINESS

PGH_Win16.indd 1

12/21/15 9:57 AM

2016 Health Care Champions

SPRI

NG

201

6

GreenhealthA Practice Greenhealth Member Publication

Also

Big Moves by Major Texas Health Systems

Toolkits That Take Your Hospital to the Next Level

Celebrating

CleanMed 2016GreenhealthA Practice Greenhealth Member Publication

Also

SUM

MER

201

6

Tools to Help Your Hospital Save Money and the PlanetMeet Your Greenhealth Support Team

THE MAGIC

OF METRICS

THE MAGIC OF METRICS

81%

4,500

1,300

SAY GREENHEALTH MAGAZINE IS AN IMPORTANT INFORMATIONAL TOOL

HEALTH CARE DECISION MAKERS

HEALTH CARE ORGANIZATIONS

magazineMeet our readersGreenhealth magazine gives you the immediate ability to grow your business potential.

Greenhealth offers unparalleled opportunities to put your brand in front of top decision makers—leaders committed to implementing sustainability practices, green building design and environmentally preferable purchasing. Prospects learn your brand is aligned with Practice Greenhealth and feel comfortable taking your calls and visiting your booth at CleanMed.

Greenhealth readers influence decisions about purchasing sustainable products for health care facilities—your most qualified prospects.

Greenhealth readers

Practice Greenhealth is the nation’s leading membership and networking organization for institutions in the health care community that have made a commitment to sustainable, environmentally friendly practices. With nearly 1,300 member hospital facilities and health systems, no other organization brings you such a targeted audience.

InPrint Stats

Purchasing Process InfluencersPurchasing Decision MakersSustainablility Professionals-Identify Need

43%

32%

25%

Purchasing Responsibility

Page 4: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

12355 Sunrise Valley Drive | Reston, VA 20191 | www.practicegreenhealth.orgAdvertising Contact: Kelley Lawrence | [email protected] | P 856.344.36754

InPrint Editorial Calendar

magazineEditorial Calendar

Winter 2017

Environmentally Preferable Purchasing and Waste Reduction Space Deadline: 11/30 Material Deadline: 12/7

Spring 2017

CleanMed Conference Issue Space Deadline: 3/22 Material Deadline: 5/1

Summer 2017

Metrics and Recognition Space Deadline: 6/1 Material Deadline: 6/8

Fall 2017

Sustainability and Health Space Deadline: 9/5 Material Deadline: 9/12

Page 5: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

12355 Sunrise Valley Drive | Reston, VA 20191 | www.practicegreenhealth.orgAdvertising Contact: Kelley Lawrence | [email protected] | P 856.344.3675 5

Interactive

Unit For 1 month For 3 months For 6 months For 12 months

Leaderboard banner (728x90) $1,200 $3,300 $6,000 $10,800

Web button (300x250) $1,000 $2,900 $4,800 $8,400

Online and P rintPrint Onl y

GreenhealthMagazine.orgOnline advertising offers a unique combination of cost-effective targeted marketing with a growing audience and unmatched tracking capabilities.Rates

GreenhealthMagazine.org reaches over 30,000 health professionals responsible for the environmental bottom line and sustainable progress in their facilities. Make sure your product or service is top of mind when these purchasers are ready to buy.

Leaderboard Web Banners. (728x90 pixels) Featured on homepage and throughout site. Limit rotation to two advertisers per location.Web Buttons. (300x250 pixels) Featured on homepage and throughout site. Limit rotation to two advertisers per location.

More than two out of three Practice Greenhealth members prefer to read Greenhealth online AND in print.

728x90 pixels

300x

250

pixe

ls

Page 6: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

12355 Sunrise Valley Drive | Reston, VA 20191 | www.practicegreenhealth.orgAdvertising Contact: Kelley Lawrence | [email protected] | P 856.344.36756

InPerson

29%

27%

26%

12% 6%

Evaluate and recommend suppliers

Authorize a purchase

Identify a need

Approve specific vendors

Other

CleanMed is THE premiere national environmental conference for leaders in health care sustainability. It’s the one annual opportunity for businesses with sustainable products and services to meet the health care leaders who are the top decision makers for purchasing.

CleanMed 2016 promises to deliver representatives from hospitals, health care systems, group purchasing organizations (GPOs), food service directors and health care architects and designers from across the country and around the world.

Visit www.CleanMed.org to reserve your booth space today!

EXHIBITOR SPACE AND COSTS:

Practice Greenhealth Member10’ x 10’ space: $3,300 (Corner booth: add $500)

10’ x 20’ space: $5,300 (Corner booth: add $750)

Non-Member10’ x 10’ space: $3,800 (Corner booth: add $500)

10’ x 20’ space: $5,800 (Corner booth: add $750)

10’ x 10’ booth package includes two attendee registrations10’ x 20’ booth package includes three attendee registrations

96% of CleanMed attendees influence decisions about purchasing sustainable products—your most qualified prospects.*

Redefining Health Care Sustainability

MAY 16-18, 2017MINNEAPOLIS, MINNESOTA

Page 7: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

12355 Sunrise Valley Drive | Reston, VA 20191 | www.practicegreenhealth.orgAdvertising Contact: Kelley Lawrence | [email protected] | P 856.344.3675 7

Integrated

Integrated media plans have been proven to lead to a better ROI.

91%of B2B decision makers agree:It’s easy for me to recognize or remember a company’s brand or products when I see messages about it in multiple media such as magazines, online or at events.—US Forrester Research

2016 Health Care Champions

SPRI

NG

201

6

GreenhealthA Practice Greenhealth Member Publication

Also

Big Moves by Major Texas Health Systems

Toolkits That Take Your Hospital to the Next Level

Celebrating

CleanMed 2016

* Based on 2016 data.

For more information, visit www.cleanmed.org | CleanMed is presented by

SPONSOR & EXHIBITOR PROSPECTUSMAY 16-18, 2017

HILTON MINNEAPOLIS MINNEAPOLIS CONVENTION CENTERMINNEAPOLIS, MINNESOTA

w

Connecting Sustainabilityand Health Care

Page 8: Greenhealth · health care facilities and health systems. Interactive GreenhealthMagazine.org When health care purchasers seek ideas, best practices and the latest trends in sustainable

12355 Sunrise Valley Drive | Reston, VA 20191 | www.practicegreenhealth.orgAdvertising Contact: Kelley Lawrence | [email protected] | P 856.344.36758

PRINT & DIGITAL ADVERTISING SALESKelley LawrenceP 856.344.3675

E [email protected]

Practice Greenhealth MissionTransform health care worldwide so that it reduces its environmental

footprint, becomes a community anchor for sustainability and a leader in the global movement for environmental health and justice.

Practice Greenhealth VisionHealth care mobilizes its ethical, economic and political influence to

create an ecologically sustainable, equitable and healthy world.