# G R E E N T H E G R E Y

P R O J E C T R A T I O N A L EM I S S I O N S T A T E M E N T :

O U R M A N D A T E :Market urban green spaces in the City of Vancouver to a demographic public of all ages by:1. Using various mediums of media to advocate and raise awareness of this issue2. Reaching out to the public that values green spaces and form a discourse around why taking action is important to the city

Urban greenspaces create a sustainable environment that betters community health and social engagement

P R O J E C T R A T I O N A L EM I S S I O N S T A T E M E N T :

O U R M A N D A T E :Market urban green spaces in the City of Vancouver to a demographic public of all ages by:1. Using various mediums of media to advocate and raise awareness of this issue2. Reaching out to the public that values green spaces and form a discourse around why taking action is important to the city3. Engage our audience. Create a successful campaign that encourages people to take action.

Urban greenspaces create a sustainable environment that betters community health and social engagement

G OA LS

I D E N T I F Y N E E D S O F P U B L I C

L E A R N T O C R E A T E A P L A T F O R M F O R E N G A G E M E N T

Understand what the community wants from urban green spaces

R e s e a r c h

S u r v e y

I n t e r v i e w

Gain a thorough understanding of what the key importance is of green spaces in order to best promotethem to the public

Improve the knowledge of the greenest city goals

Increase urban green spaces by engagingpeople into the project

Increase awareness of the issue in a meaningful way

Find out what the concerns are in relation to the lack of green spaces

Creative thinking

R E SE A RC HC O N D U C T E D

A L E X

I A N

F R A N C O I S

G R A H A MB R U C E

W OR KS HO P

W e h e l d a w o r k s h o p w i t h 3 g o a l s i n m i n d :

What is an ideal greenspace?

What people thought of the city’s “Access to Nature” activities done in neighbourhoods and in partnership with the universities? Find out if there are any activities that people can recommend?

What are the most effective ways to inform people about the city’s activities?

1

2

3

W OR KS HO P

O u r w o r k s h o p p l a n t o a c h i e v e o u r g o a l s :

Brainstorm what an ideal green space meant to people.

Inform the group about the city’s policies and activities.

1

2

4

Have a discussion about the policies/activities and brainstorm new ones

Find out their thoughts for the best ways to inform our target audiences about these activities.

3

O u t c o m e a n d c a m p a i g n i n s p i r a t i o n :

W OR KS HO P

Create a call for action

Tailor the message to our audiences

Get each demographic involved

Provide more incentives and motivatepeople by giving them an opportunity to directly see their involvement in the project

Spread the message between the two groups of ‘neighbourhoods’ and ‘students’

Get each group involved using different mediums (such as; transit ads and online ads)

C A MP A IG N

4 C O M P O N E N T S

# G R E E N T H E G R E Y

S N A P A P H O T O

F I N D A G R E Y S PA C E

TA G T H E L O C AT I O N

S E E O T H E R S PA C E S

GREENTHEGREY gives you an opportunity to create green spaces around Vancouver. Connect with others and see the spaces that could be chosen to make Vancouver a greener, greater place.

G R E E N T H E G R E Y A P P Citizens are invited to submit grey spaces that could be converted into green spaces to share with others. As well, feasable spaces are approved by the city and submitted to a design competition.

D E S I G NC O M P E T I T I O N

Citizens can choose a grey space they would like to re-design into a green space. They submit their proposals to the GREENTHEGREY app. This gives people the chance to use their creative skills to make their city a better place.

C I T YI N V O LV E M E N T

The designs will be examined by the city and a winner will be chosen. The

winner’s green space will then be built.

D E S I G NE X E C U T I O N

The winner of the design competition will collaborate with the city to build their green space. Businesses surrounding the ‘newly designed grey space’ can also participate in the campaign and collaborate with the city and the winner. This gives the winner the chance to make connections and work with professionals to execute their design.

W H A T W E H O P E T O A C H I E V ET H R O U G H T H I S C A M P A I G N

Give students and the public tangible experiences (an incentive)

Spread the word and educate the public about the city’s policies and activities

Reach out to everyone (businesses, neighbourhoods, students)

Create an engaging competition

Bring people together

Way of sharing campaign (video, posters, app)

F IL MP R O M O T I O N A L V I D E O

# G R E E N T H E G R E Y