groundswell roll-out schedule

8/7/2019 Groundswell Roll-Out Schedule

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rolling out City to Soil

i n f o r m a t i o n s h e e t

contents

What is City to Soil? 1

How will City to Soil pay or itsel? 1

Costneutralcollection 1

Reducedquantityoresidualwaste 1

Revenueromsales 1How requent should City to Soil collections be? 1

Whole o town or staged roll-out? 2

Adding City to Soil to an existing green waste collection 2

Theuseostickers 2

The Groundswell Community Engagement Strategy 2

RightTools 2

RightInormation 3

Motivation 3

Prizes 4

Addressing Barriers to participation/compliance 4

Summary 5

ManagingContamination 5

The City to Soil kit 6

Printing, artwork and City to Soil logos. 6

Suggested steps in the roll-out o City to Soil 7

This Groundswell InormationSheet contains a list o thingswhich might be helpul to

consider when planning tointroduce your own City to

Soil collections. We have alsoincluded a possibletemplate or theroll-out o City to Soilwhich could be adapted

to your council.


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1 Groundswell:rollingoutCitytoSoil

What is City to Soil?

CitytoSoilisaprocessormethodologythatenables

councilsandarmerstoworktogethertopullurbanorganicsoutothewastestreamandputthembackintoagriculturalsoilsashigh-qualitycompost.

Theideaistoengagethewholecommunityintheseparationandcollectionotheirorganicwastesothatitcanbeprocessedandreturnedtolocalarmsasavaluableagriculturalinput.CitytoSoilenables

communitiestoclosetheloopandcompletethenutrientcycleinawaythatcreatesopportunitiesorstrengtheninglocaloodproductionwhileatthesame

timereducingwastetolandll.

CitytoSoildescribesthebranding,toolsandphilosophicalapproachusedbycouncilsinvolvedintheGroundswellprojecttointroduceacombinedoodscrapandgardenwastecollection.

FormoreinormationabouttheGroundswellproject,

pleasevisitwww.groundswellproject.blogspot.com

How will City to Soil pay for itself?

Ingeneral,therearethreewaysundaCitytoSoilcollection.Dependingonyourcircumstances,someo

thesemaybemorerelevantthanothers.

1. Cost neutral collection

Between5070%omaterialintheresidualbinisorganicandsuitableorcomposting.Evenwithagreenwastecollection,50%omaterialintheresidualcollectionmay

stillbeorganic.

IthatmaterialisdivertedintotheCityto

Soilbin,theresidualbinisonlyhalasullasitwasbeore.Itthereoredoesntneedtobepickedupeveryweek.

So,ieverysecondresidual

collectionwasreplacedwithaCitytoSoilcollection,therewouldbenonetincreaseincollectionsorlits,possiblyanincreaseintotalvolume

collected,andtheorganicsractionwouldhavebeendivertedintoaseparatestream.

Iusingthisoption,makesureyoucollectBOTHbinsonthesameweek,andtheRECYCLINGbinontheo

weeksothathouseholdersarenottemptedtoput

theirwasteintowhicheverbinisgoingtobepickedupnext.YouwanttheresidualbinandtheCitytoSoilbintobellingupconcurrentlyandtobeemptiedat

thesametime.

ThisisthemodelthatPalerangCouncilisplanningtotrialoncetheiron-armcompostingacilityisinplaceandreadytoreceivecollections.

2. Reduced quantity of residual waste

Everytonneowastethatdoesnotgointolandll

savesyoumoney.Reducingthequantityoresidualwastebyhalwillhalvelandlldisposalcosts.Savings

romreducedlandllcostscanbeusedtopayorCitytoSoilcollections.

Also,a50%reductionowastegoingintolandlldoublesthelieoyourlandll.

3. Revenue from sales

ICouncilsprocesstheirCitytoSoilcollectionsintocompost,thencouncilshaveavaluableproducttosell.Thiscouldbedoneonceayearbybulktenderorindividualbaggedorbulksales.Revenueromsales

canbeusedtopayorCitytoSoilcollectionsandprocessingcosts.

How frequent should City to Soilcollections be?

OurexperienceintheGroundswellprojectshows

thatthemorerequenttheCitytoSoilcollectionsare,themoreorganicswillbedivertedromtheresidualcollectiontotheCitytoSoilcollection.

WeneedtomakeiteasiertoputorganicsintotheCitytoSoilbin,(byprovidingtherighttools,

ensuringMGBcapacityandincreasingrequency)andmakeithardertoputorganicsintotheresidualbinbyreducingcapacityand/or

requency.

DuringtheGroundswellproject,GoulburnMulwareeCouncilprovidedaMONTHLYCitytoSoilcollection.CondobolinprovidedaFORTNIGHTLYCitytoSoilcollection.

Togetadditionaldiversion,wethinkyouneed

toeitherincreasetherequencyotheCityto


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Soilcollections,ordecreasetherequencyotheresidualcollectionorBOTH.Withtherightcommunity

engagementstrategy,andtherightconguration

ocollections,allorganicwasteshouldbeabletobedivertedintotheCitytoSoilsteam.ThisiscertainlythenextsteportheGroundswellproject.

Rememberitiseasiertogivepeopleanewor

reconguredservicethantakeaserviceawaylater.Iyouareplanningoneventuallyreducingresidualcollections,thetimetodothisiswhenyouareadding

aCitytoSoilservice.

Whole of town or staged roll-out?

YoumaywanttoconsiderrollingoutCitytoSoilinasmallpartotownasatrialandleveragingcommunityandmediainterestromthetrialtoassistinthepromotionoCitytoSoilacrossrestotowna

monthorsolater.

Staggeringimplementationreducesriskorcouncilandcondenseseortstoengagewithindividualhouseholderstothetrialarea.

Byocusingonasmallarearst,Councilcanleverage

higherlevelsohouseholderengagementintrialareas

acrosstherestotown.

DuringtheGroundswellProject,GoulburnMulwareeCouncilintroducedCitytoSoiltoaround300householdsinasmallsuburbcallEastgrovepriorto

universalroll-outtotheremaining9000households.EortsweremadetospeaktoasmanyindividualhouseholdersinthetrialareaaspossibleduringthedeliveryoCitytoSoilkits.Mediareleasesaboutthe

trialwereproducedandarticleswithphotosoprizewinnersappearedinthelocalpapers.Theideawasto

generateasmanyconversationsandawarenessoCitytoSoilaspossiblesothatresidentswereexpectingtheirkitsandnotsurprisedwhentheyarrived.InCondobolin,CitytoSoilwasintroducedallatonceacrossthewholetown.

Adding City to Soil to an existing greenwaste collection

Somecouncilsalreadyhaveagreenwastecollection.IntroducingCitytoSoilisanopportunitytore-brandtheexistinggreenwastecollectiontoincludeood

scrapsanddecreasecontamination.Iyourcouncilhaspoorcompliance(highcontamination),itisvitaltoreallyocusonwhathappenstothecollectionand

whereitendsup(i.e.onalocalarm).

The use of stickers

StickersshowingtheCitytoSoillogocanbeusedaspartoacommitmentstrategywhereagreenwaste

collectionalreadyexists.ResidentsareaskedtohelpspreadthewordandshowtheirsupportorCitytoSoilbyplacingtheCitytoSoilstickerontheir240litreGreenWasteMGB.Thishelpsre-brandthegreenwaste

collectiontoCitytoSoil.CommitmentStrategiesarebasedonresearchthatshowspeoplearemuchmorelikelytodoabigthingiyouaskthemtodoasmallthingrst.ThisstrategyworkedverywellinGoulburn.

The Groundswell Community EngagementStrategy

TheGroundswellcommunityengagementstrategyissimple,cheapandeectivehoweveritdoeschallenge

entrenchedapproachestowasteeducationandtheusualwayodoingthings.Itisbasedontheassumptionthattogetpeopletodosomething,youneedtogivethemtherighttools,inormationand

motivation.

1. Right Tools

Fundamentallyweneedtomakeiteasyorpeopleto

dowhatwewantthemtodo.Thechallengehereistondtoolsthatareuniversallydesirabletouse.

Moreimportantly,thetoolsneedtopassthenannatest.Basically,iyoucantgetyourgrannytousethetools,thenyouhaventgottherighttools.Oneothemainreasonspeopledontcompostistheydontlike

thatsmellykitchenbucket.Soweneedasystemthatdoesnotproduceodoursanddoesnotneedwashing.Peopleareusedtoplacingoodscrapsintoplastic

bags,tyingthemupandplacingtheminawheeliebin.Soitmakessensetoreplicatetheseexistingbehaviours.


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Thebesttoolswecouldndareventedkitchenbinsandcompostablebags.Theyworkbecausethey

emulateandimproveonwhatpeoplearedoing

already.Compostablebagsimproveontheexistingsystembecausetheyeliminateodoursinthekitchenandinthewheeliebin.

2. Right Information

Inormationaboutthecollectionneedstobeprovidedinwaysthatreacheveryoneinthecommunityregardlessoliteracy.Weneedtoletpeopleknow

exactlywhatwewantthemtodoandwhywewantthemtodoit.

Thoughtneedstobegiventothetoneoinormationaswellasgraphicsandmedium.

TheGroundswellproject

hasdevelopedhumbletwocolourgraphicsinpreerencetoglossy

photosandkeptinormationrelentlessly

upbeatandassimpleandinclusiveaspossible.Pictureso

specicpeoplewithspecickitchensandoodscrapswillalienateanyonewhocannotrelatetothatimage.

Ratherthanworryaboutmulti

lingualbrochures,inormationaboutCitytoSoilhasincludeddrawingswhichexplainwhatwewantwithouttheneedorwords

orliteracy.Theprojecthaspurposeullychosencheap

orreeormsomediaincludingcouncilmail-outs,pressreleases,updatesinratesnotices,wordomouth,ablogandsteeredclearoglossyadvertisements

tomaintainthesimplicityandnormalityothecollection.

Oursimple,constantmessageisiyouputyouroodandgardenwasteintothisbin,wewillcompostitand

getitbackintoagriculture.Itisasimpleandpowerulmessage.

TheresultispeopleKNOWthateverythingtheyput

intheCitytoSoilbinisgoingtoenduponalocalarmerspaddock.Thecollectionbecomesaboutood

andoodproductionratherthanwasteandgarbage.

Forthismessagetoworkhowever,youneedtoconvincethecommunitythatthisiswhatyouare

doing.Youneedtoshowthemthecompostandshow

themtheoccasionalarmerandtheoccasionalloadocompostmaderomtheiroodandgardenwastebeingappliedtoapaddock.

3. Motivation

Whatgetspeopletosourceseparatetheirorganics?Whywouldpeopledothis?Formethisisthemostinterestingandcontestedareaothewasteindustry.

Istronglybelievethatcouncils,wastecompaniesandthegovernment

consistentlyunderestimatethecommunity.Peopleassumethatuniversalparticipationisunachievable

andasaresultdesignnon-complianceintotheirsystems.

Obviouslythereisnosingle

universalmotivatortogetpeopletocorrectlysource

separate.Ourresearchshowedthattherewereactuallysix.Specicallywetrawled

throughtheNSWDECCWWho Cares about

the Environment?researchandoundthattherewere6reasonswhypeoplemightparticipateanddierentpeoplewouldrespondtoone,someorall

othosesix.

Thesixmotivatorsare:

Help address climate change

Reduce waste to landfll

Reduce waste costs

Improve agricultural soils

Support local armers

Win prizes

Byconsciouslyusingcombinationsoallsixmotivatorsinmediareleases,articleandletters,weareabletoreachthewholecommunity.Forexample,someonewhohasnointerestinclimatechangemay

bemotivatedbytheprospectoreducedwastecostsorreducedwastetolandll.

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Collectingoodwasteisyucky,dirty,messy,smelly,

attractsfies,cockroaches,verminetc.

Prizes

Thepurposeorunning

aprizeprogramorzerocontaminationistorewardpeopleor

doingtherightthing,generatepositive

messagesabouttheprogram,generatecommunityconversationsandtoreinorcethemessagethatCity

toSoilisaboutoodproductionratherthanwasteorgarbage.Whereverpossible,takeaphotowhenpresentingtheprizesandgetashortquoteromthe

prizewinnerorapressrelease.

Possibleprizesinclude$100organicruitandvegetablehampers,ruitandveghampersromgreengrocers,localbutchersorlocalCSAprograms.UsetheprizestodrivehomethelinkbetweenCitytoSoilcollection

andlocaloodproductionandipossible,toorgelinkswithlocaloodgrowersorsellers.

Prizeswinnerscanbeselectedbyinspectingbinsatthekerbsidepriortocollection,oricompostablebagsarenumberedandthespecicnumberonthe

rollisallocatedtoaspecicstreetaddress,individualbagscanbeinspectedatthecompostingsite.Itheycontainnocontamination,thenumberrecordedand

thatparticularhousecanbeidentied.

Analternativewouldbetoallocatethebagstohousesatrandomthenoerprizesoraspecicbagnumber

andadvertisetheprizeorcollectioninthelocalmedia.

Whereverpossible,takeaphotowhenpresentingtheprizesandgetashortquoteromtheprizewinnerorapressrelease.

Remember,prizesareyourinsuranceagainstcreepingcontaminationlevels.

Addressing Barriers to participation/compliance

Someothereasonspeopledontalreadycompost

includeconcernsaboutthesmelloryukactorinvolvedinhavingcontainersorottingoodscrapsin

thekitchen,andwashingoutasmellykitchenbench-topcompostingbin.Weneedtobeverymindulthatormany,thiswillbeaninitialbarriertousingthe

VentedBinsandCompostableBags.Reallyocusontheactthatthebagsbreatheandreduceodours.Agree thatitseemsimpossible,reassureresidentsthatyouhavetestedthemandinviteresidentstoroadtest

themoryouandlet you know how they go.

Lookorventedbinsthatcanintegratewithexisting

underbenchbinbrackets(e.g.BiobagsMaxAirBins).Includethispointinyourinormationcampaign.

Possible Barrier Ideas or Key Messages (grabs or press releases)

Cornstarchbagswork-trialsaroundtheworldoverwhelminglysupport theuseothecornstarchbagwiththeMaxairBin

Thoroughlytestedwethinkthisisthebestsystem,butwewelcomeyourcommentsandeedback,Ultimately,weneedtondasystemthatworks

oreveryone,wethinkthismightbeit.

Tryitandseeoryoursel!Pleaseletusknowwhatyouthink.

Breathablecornstarchbagspreventsmells,evenitheoodscrapsare

smellywhenyourstputthemin.

Iyouareworriedaboutsmells,replacebagsevery2or3days.150bagsshouldlast12months.Iyourunoutbeoreayearisup,contactyourcouncilornewbags.Replacebagsmoreoteninwarmermonths.

Space/clutterinkitchen MaxAirBinisdesignedtogoonyourbenchtoporintegratedintoyour

modularkitchenbinsystem.


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Summary

Insummary,theGroundswellCitytoSoilCommunity

EngagementStrategytapsintoknownmotivatorsandtranscendstherequirementtochangepeoplesvalues.Educationmessagesandmaterialshavebeenkeptvery

simple.

Theuseodrawings&socialmarketingstrategiesensurespeopledonothavetobeliteratetocorrectlyparticipate.Theprogramtranscendsconventionaleducationstrategieswhichrelyonvalueschangeor

environmentalawareness.Itisalsonotableoritseaseoimplementation,simplicity,aordabilityandeectiveness.

Thesuccessotheeducationprogramisdependantonmakingsurethattherighttoolshavebeenprovided,

andthattherightmotivatorshavebeenidentied.Peopleneedtoknowwhatyouwantthemtodoaswellaswhy.Strengtheningthelinkbetweenpeople

andwheretheiroodcomesromisintegraltokeepingphysicalcontaminationoutotheorganicsstream.

Agoodcommunityengagementstrategybuildspositivelinksbetweenhouseholds,councils,processorsandlocalarmers.Focusonthepositivesregularlyandreligiously.

Managing Contamination

Thetwocouncilshavebeenprovidingacombinedoodscrapandgardenwastecollectionto10,800householdsorovertwoyears.Duringthistime

contaminationratesrangedbetween0.076%,0.4%and0.2%.Duringthesecondyearotheprojectvery

littlecommunityeducationwasundertaken,and

requencyoprizeallocationdecreased.

KerbsideauditsotheCitytoSoilbinsinGoulburnandCondobolinundertakenattheendothesecondyearshowedaninterestingphenomenon.Onthesurace

itlookedlikecontaminationlevelshadcreptuptothe1%mark.However,oncloserinspectionothedata,over80%othecontaminationwascontained

injust2bins.Thismeansthatalmostallbinshadzerocontaminationandtwohouseholderswerecompletelynon-compliant.

Iwehadntdrilleddownintotheindividualbindata,wemayhavebeentemptedtoputoutapress

releasehighlightingtheincreasecontaminationlevelsandremindingresidentshowtousetheservice,andthiswouldhavebeenabigmistake.Instead,the

communityshouldberewardedandcongratulatedortheiroutstandingsupportotheCitytoSoilcollection.Councilthenhasoptionsabouthowtoaddressthenon-complianthouseholders-eitherbyputtinga

stickeronthebinandreusingtopickitup,speakingdirectlytothehouseholder,targetingthestreetwith

prizesorzerocontamination,alettertohouseholders,oracombination.

Kerbsideinspectionspriortocollectionarevaluable

andworththeeort.Thesecanbetargetedtoknownnon-perormers.

Carrots

Prizesorzerocontamination.

InspectCitytoSoilMGBsonkerbsideorindividualbiobagsatcompostingsite.

Targetstreetsopoorperormers.Ensuregoodpresscoverageowinners.

Regularpressreleaseshighlightingthecollections,theexcellentparticipationbyhouseholders,andtheexcellentcompostbeingmade.

Pressreleaseswitharmerswhopurchaseorusethecompost.Photosocompostbeingdeliveredorspreadandquotesabouthowgoodthecommunityisdoingandhowlovelythecompostis.

Rewardgoodperormers.

Sticks

NoteaddressandsendlettertohouseholdexplainingtherewascontaminationintheirCitytoSoilbin,remindthemwhatgoesin,whatdoesnt,andhowitisimportantorworkersaetyandarmersthatthereisnocontaminationinthecollection.

Doorknocknon-complianthousehold,speaktothemaboutthecollection,aboutthecontamination,andhowitimpactsonthecompost.

ReusetopickupMGBSwithcontamination.

Placearejectedorcontaminatedstickeronwheeliebinsthatarenotpickedupduetocontamination.

Forrepeatoenders,analconsequencewould

bethecompleteremovalotheirCitytoSoilMGBeitherpermanentlyoruntiltheyhavesatisactorilycompletedaneducationsession.


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The City to Soil kit

The ollowing items can be included inhouseholders City to Soil kits:

1xventedkitchentopbin

1xrollocompostablebreathablebagstotkitchentopbin

1xCitytoSoilinstructionleafet

1xLetterromMayororGeneralManager

1x240litregreenwithlimegreenlidCitytoSoilMGB(wheeliebin).

For towns with an existing 240 litre Green

Waste collection:

1xCitytoSoilSticker

1xleafetaskingresidentstoshowsupportorthenewcollectionandhelpspreadthewordbyplacingtheirCitytoSoilstickeronthegreenwastewheeliebin.

Examplesoallothesecanbeseenonthe

GroundswellBlog:www.groundswellproject.blogspot.com

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Printing, artwork and City to Soil logos

TheNSWDepartmentoEnvironment,ClimateChangeandWateristrademarkingtheCitytoSoillogoto

helpprotecttheintegrityanduseotheimage.PleaseseeGroundswellBlogormoreinormation.

TheoriginalCitytoSoilartworkwasproducedbyCarolynBrooks,adesignerandillustratorlocatedinQueanbeyanNSW.Carolynalsodesignedthelayout

ortheCitytoSoilinstructionleafetandvariationsonthelogoortheMGBhotstamp.Carolynswebsiteandcontactdetailsareat:www.carolynbrooks.net

For updates and more inormation on the Groundswell project go to: www.groundswellproject.blogspot.com

Written by Simone Dilkara, 2010. Graphic design/illustration by Carolyn Brooks

This work is licensed under the Creative CommonsAttribution 3.0 Unported License and can be reproducedproviding the Groundswell project is acknowledged asthe original source.

The Groundswell Projectwas assisted by the NSWGovernment through itsEnvironmental Trust

TotheHouseholder


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Suggested steps in the roll-out of City to Soil

TheollowingtimelineoutlineshowCitytoSoilmightberolledoutacrossatownintwostages.

Time line Task

Pre-planning OrganisinglicensetouseCitytoSoiltrademarkromDECCW

Pre-planning DecidehowyouwanttoletthecommunityknowaboutCitytoSoil.Willthisinvolveaseriesoworkshops,mediaevents,orlettersromcouncil?Alowkeyoptionwouldbealettertoeachhousehold(perhapsincludedinacouncilupdate)andapressreleasesayingthisiswhatCouncilisgoingtodo,thesearethereasonswhyandthisishowitisgoingtoroll-out.PresentationstoRotary,Lions,CWAorothersimilarclubscanhelpengagelocalleadersinCitytoSoil.Itreallydependsonthenatureoyourtown,thepoliticalsituation,andtherelationshipbetweenCouncilandresidents.Ideally,youwantpeopletondoutaboutCitytoSoilromacombinationoormal(letters,pressreleases)andinormalsources.

Pre-planning Needtoselecttrialarea(Istaggeringimplementation).

3monthsprior Selectventedkitchentopbinsandcompostablebagprovider.

Organiseartworkorbags(andkitchentopbinsinecessary).

3monthsprior Orderventedkitchentopbinsandcompostablebags.Decideibagsshouldbeprintedwithuniquenumbersoreachroll,sothatbagscanbetracedbacktothehouseholdwhereitcamerom.

Allow3monthsleadtimeorbags.

3monthsprior OrderCitytoSoilMGBsinecessary.Allow3monthsleadtime.

MakeprovisionsortheMGBstobedelivered.Decidewhoisgoingtodeliverthemorthetrialsiteandortherestothetown.

Organisecontractsiusingexternalorganisation.Timedeliverycareullyisupplierisgoingto deliver.

23monthsprior AnnounceCitytoSoilidesired.

68weeksprior DesignCitytoSoilinstructionleafet.

OrderPrintingorCitytoSoilinstructionleafetandCitytoSoilstickers.

5weeksprior Drat2lettersromCouncilortrialarearesidents.Therstletteristonotiyingresidentsothenewcollection.Keymessageis:YoursuburbhasbeenselectedtotrialCitytoSoil,thisiswhatCouncilisgoingtodo,thisishowitisgoingtohappen.ThesecondletterisorinclusioninCitytoSoilkits.KeymessageisHereisyournewCitytoSoilkit,thisiswhatyoudo,pleaseplacestickersonMGB.

5weeksprior Dratup2lettersorrestotown.Therstletterisdelivered2weekspriortodeliveryotheCitytoSoilkits.Keymessageorrstletteris:ThisiswhatCouncilisdoing,ithasbeentrialledinxxxareaandisworkingverywell,basedonsuccessotrial,wearerollingouttothewholetown,andthisishowitisgoingtohappen.SecondletterisdeliveredwiththeCitytoSoilkits.KeymessageisHereisyourCitytoSoilkit,thisiswhatyoudo,pleaseplaceCitytoSoilstickerontoyourMGB.

4weeksprior Inormationleafetsprinted.Stickersprinted(iaddingCitytoSoiltoexistingGreenwastecollection).

2xlettersromCouncilortrialareaproduced.

34weeksprior AssembleCitytoSoilkitsortrialarea.

Kitscontain:MaxAirBin,Biobags,CitytoSoilinstructionleafet.2ndletterromCouncil,stickerandinvitationtohelpshowyoursupportandspreadtheworkaboutCitytoSoilbyplacingthisstickeronyourGreenWasteWheelieBin.


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34weeksprior AssembleCitytoSoilMGBsirequired.PlanorenoughMGBStobereadyordeliverytotrailarea.Continueassemblyorrestotown.OrganisewhowilldeliveryMGBstotrialareaandtorestotown.

3weeksprior Writepressreleaseorroll-outintrialarea.

2weeksprior Sendoutpressreleaseorroll-outintrialarea.

2weeksprior InormationletteraboutCitytoSoilcommencementdeliveredtotrialarearesidents.

2weeksprior CommencedeliveryoMGBstotrialarea.DonotdothisuntilresidentshavereceivedletteraboutcommencementoCitytoSoilcollectionsintheirarea.

2weeksprior OrganisedeliveryoCitytoSoilkitstoresidentsintrialarea(kitchentopbins,compostablebags,2ndletter,instructionleafet,sticker).

FIRST COLLECTION Commence City to Soil collections in trial area.

1stweekater Holdinormationsession/publicmeetingintrialareaidesired.

1stweekater Organiseprizes,mediaandselectandnotiyprizewinnersintrialarea.Remembertotakephotosotheprizewinnersandtogetpermissiontopublishphotosandnames.

Runpressreleaseonprizewinners.

2weeksater 2xlettersromCounciltorestotownproduced.

2weeksater Dratmediareleases.

3weeksater Producemediakit.

34weeksater AssembleCitytoSoilkitsorrestotown.

16weeksater Followupmeetings/discussionswithtrialarearesidents.Isthereacouncillororresidentsgrouporthatarea?

68weeksater SendoutrstCitytoSoillettertorestotown.

810weeksater DeliverCitytoSoilkitswithsecondlettertorestotown(2weeksaterdeliveryo1stletter).

810weeksater SendoutmediakitstocoincidewitheitherdeliveryoCitytoSoilkitsocommencementocollections(ideallyboth).

1012 weeks ater Commence City to Soil collections in rest o town.

1012weeksater Organiseprizes,mediaandselectandnotiyprizewinners. Remembertotakephotosotheprizewinnersandtogetpermissiontopublishphotosandnames.

Runpressreleaseonprizewinners.

Ongoing Keepprizesgoing.Monitororparticipation,contaminationandcompliance.

Ongoing Keeppressreleasesgoing.Writearticlesaboutthequalityothecollections,thelowcontaminationrate,andthequalityotheendproduct.Showphotosothecompostingsiteandthecompostbeingprocessed.Whencompostisnished,writearticlesaboutwhereitgoesto-ideallytryandgetphotosoalocalarmerusingthecompostandsayingnicethingsaboutit.Alwaysbepositive.Focusonpeopledoingtherightthing.

Ongoing Addresspoorperorminghouseholdsorstreetsatthestreetorindividualhouselevel,neverin

themedia.Useacombinationoprizesorbestperormersonbadstreetsandbinstickers,doorknocks,lettersorbinreusal.Seesectiononmanagingcontamination.Inthemedia,alwaysbepositive.Focusonpeopledoingtherightthing.

groundswell roll-out schedule

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