group 4_cfm presentation_corporate communications & media relations

8/20/2019 Group 4_CFM Presentation_Corporate Communications & Media Relations

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Corporate

Communications

and

Media Relations

Members (Group 4)

•Amit Aggarwal (wmp11005)

•Amit Gupta (wmp11006)

•Mayank Khanduri (wmp11022)

•Rajee !ayan "ha (wmp110#6)

•$ijit %yagi (wmp110&5)

•Al'k Kumar (wmp1100&)


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A means of creating a Brand Image ?OR

A advertisement of company’s reputation ?

OR

Something Else ?

CORPORATE COMMUNICATION


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It is basically managing company’s internal and

external communication A set of activities generated by a company to achieve

planned goals.



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CORPORATE COMMUNICATIONS

INTERNALEmployees Sta!eholders

EXTERNAL"hannel

#artners$edia%overnment

Industrial bodies %eneral

public


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Organi&ation Image "reation and #erception handling $inimi&e discrepancies bet'een the company(s desired identity

and brand features

#roactive "ommunication #lanning

$anaging Issues and responding to "risis Situations

Serving both internal and external audiences

Organi&ation)s #resence building and $onitoring*

RESPONSIBILITIES OF CORPORATE

COMMUNICATION


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%lobal economy and environment

Better Informed Audience

Increased Role of management

Rapid development of $edia technologies leading

communication trends

IMPORTANCE OF CORPORATE COMMUNICATION


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Media Relations Building a relationship with the media

Specially 'ith +ournalists or the channels such as maga&ines ,ournalsne'spaper -. and social net'or!s

Importance o Media relations

/evelops opinions beliefs impression

general a'areness and claims about an organi&ation* -he opinion is mostly controlled by media such as ,ournalists opinion so

liaison and develop favorable relations*

!ierent media t"pes

0e' #apers $aga&ines

-elevision

Radio

Internet


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Media Relations

Need o reaching Media

1aunch of a ne' product2service 3inancial results

Organi&ation sponsored events or a'ards

#romotional campaigns

Recent disasters "risis stri!es

#hat is news or Media relations

4ords and images to society #repare stories

#ress to the ,ournalists 'ould 'rite about


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Building a Media Plan Set Strategic goals

3ind your ne's 5 and share it

/evelop a media !it

Identify the most applicable media channels

Reach Out

6eep the channels open

3inally Ace your intervie'

Strategy "ontent "hannels Engagement Evaluation


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Some Bad $ %ood E&amples o Media relations

MalayiaAirline “ant t' g'

'mewhere *utd'n+t kn'wwhere?”

After one airplane mysteriouslydisappeared and another wastragially !lown up" #alaysiaAirlines tried to appeal totra$ellers% in a promotionalampaign this past No$em!er& This 'a()red

“*e ame to the deisionthat pro$iding health areand selling igarettes +ustdon%t go together in thesame setting.”

,-/,aremar( announedthat it would forego some 01!illion in sales of to!aoand related produts.

,tar*u-kAfter 2odi 3anter of theNew York Times wrotea distur!ing artilea!out !arista andsingle mom 2anetteNa$arro%s tra$ails dueto automatedsheduling

The next day " tar!u(shanged its sheduling poliiesfor all 567"777 wor(ers.


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INFORMATION DISSEMINATION !O"#

#ress release 2 media7briefing to at least 8 ma,ornational dailies and 9 regional language*

Selective disclosures : lea!s should be avoided* /epending on the situation reach out personally ;E*g

1ava "omm


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CRITICAL COMMUNICATION SITUATIONS

#olicy changes 'hich impact the organi&ation Specific =uestions raised by statutory bodies

shareholders or media

>nnatural or unusual stoc! mar!et activity An accident stri!e or other forms of crisis


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Than' "ou(

group 4_cfm presentation_corporate communications & media relations

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