Akhil Maurya Shantanu Gaur Ambika Singhal

Nitin Shankar Ankit Laddha Geet Sabarwal

INDIAN FILM INDUSTRY

Alam Ara,1931

In 1896,Lumière Brothers' Cinematographer unveiled six soundless

short films in Bombay (now Mumbai).

India's first feature film – named "King Harishchandra" – was released in 1913.

By 1920, film making had taken the shape of an industry.

HISTORY

TODAY

Indian Film Industry is one of the worlds largest.

In 2009, India produced a total of 2961films.

Media and entertainment industry is valued at USD 15.8

billion and with growth of 18%.

• Digitization of movies and increase in the number of screens has

enhanced the movie going experience.

Expected to reach a size of over Rs 60,000 cr. in the next five years.

Projected to grow at a CAGR of 9 per cent and reach US$ 3 billion by 2014.

Stricter enforcement of copyright law will help the film industry in its fight with cable

operators. 

Hollywood production studios are targeting India for their future

ventures.

FUTURE

Mythological &Devotional

Romantic

Patriotic Comedy Action

Animation

Parallel

Genre and Style

7 P’S OF THE FILM

INDUSTRY

PRODUCT

PLACE

PROMOTION

PUBLICITY

PHYSICAL EVIDENCE

PROCESS

PEOPLE

Reliability

Assurance

Tangibles

Empathy

Responsiveness

RATER MODEL

Interaction Quality

Physical Environment Quality

Outcome Quality

Service Quality

Product Quality

Price

Situational Factors

Customer Satisfaction

Personal Factor

DIFFERENT PERCEPTIONS

Customer SatisfactionEntertainment

Emotional Content

Return on Investment

Inspirational and Motivating Factor

Initial Promotion

Creative Content

Maslow pyramid & movies

Self-Actualization needs

Esteem needs

Belongingness and Love needs

Safety needs

Biological and Physiological needs

Research & ConclusionQuestion- What is the most important

attribute of satisfaction whenever customer goes for the movie?

Solution : Entertainment. 78% people of our sample population feels that a movie is good if it is entertaining.

Swot AnalysisSTRENGTH:

•Large customer base

•Low cost of production and high revenues

•Growing middle class with higher disposable income

WEAKNESS:•Film production sector highly fragmented • Lack of cohesive production • Lack of distribution infrastructure

• Lack of efforts for media penetration in lower socio-economic classes

OPPORTUNITIES:

•Rapid de-regulation in the Industry

•Rise in the viewership and the advertising expenditure

•Increasing interest of the global investors

THREATS:

•Piracy, violation of intellectual property rights pose a major threat to the film making companies.• Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry.

Recommendations• Involvement of more specialized techniques for better satisfaction of

the customer.

• More and more marketing strategies should be innovated to get the better attention of the customer.

• Customer oriented Products.

• Proper market research.

• Concentrate on more on associations for initial crowd.

• Organized methods of management should be implemented for the cost cutting in film making method.

• Creativity shouldn’t be compromised at any stage and at any cost.

SUCCESS = PEOPLE

Thank you