*Axel, Bobby, Ezra, Kelvin, Maya, Sadrakh

BUILD A NETWORK OF ALLIANCE

Should be composed of specialist partners:

oProduct/service supply

oDistribution

oCustomer

communication

oSupport services

1

2

3

CHALLENGES

CHARACTERISTICS

FACTORS

2 3

WHAT ARE THE OBSTACLES FACED WHEN FORMING STRATEGIC ALLIANCE?

1:

AUTONOMY

2:

FORWARD MOMENTUM

5:

FOCUS ON EXTERNAL ENVIRONMENT

4:

POLITICKING

5:

INNOVATION

6:

LEARNING

7:

PEOPLE

8:

‘BLACK BOX’

9:

CULTURE

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HOW DOES A SUCCESSFUL STRATEGIC ALLIANCE LOOK LIKE?

FACT #1:

VENTURES TEND TO BE MORE SUCCESSFUL WHERE PARTNERS ARE HOMOGENOUS

FACT #2:

VENTURES ARE LESS SUCCESSFUL WHERE NEITHER PARTNER HAS PRODUCTS, SERVICES, ASSETS, OR EXPERIENCE RELATED TO ITS VENTURE

FACT #3:

VENTURES LAST LONGER BETWEEN PARTNERS OF SIMILARCULTURES, ASSET SIZES AND VENTURING EXPERIENCE LEVELS

2 31

The best way to find out if you can trust somebody is to trust them.”“

- Ernest Hemingway

WHAT ARE THE SEVENCRITICAL TRUST ELEMENTS?

DO NOT PLACE

BLINDTRUST

RESPECTBOUNDARIES

DEMANDS LEARNING

REQUIRES TOUGHNESS(ESPECIALLY WHEN WRONG MATCHES ARE MADE)

CO-FUNCTIONING COMPONENTS

REQUIRES PHYSICAL CONTACT

MULTIPLESTRONG LEADERS

BUT MOST OF ALL:

KNOW WHEN TO SAY GOODBYE

THANK YOUPG 489-492 OF PEARSON INTERNATIONAL MARKETING

CREDIT IMAGES BY GOOGLEDESIGN BY MAYA