grouponworks top five ways to grow your business feb 2015

8/17/2019 Grouponworks Top Five Ways to Grow Your Business Feb 2015

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Top Five Ways To Grow Your Business This Year

February 2015


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Although we may be coming out of the back end of a recession,

there still remains an air of uncertainty amongst UK businesses.

Unstable economic climates in the Eurozone, crisis in the Middle East

and Ukraine, plus the forthcoming General Election in 2015 are all

current aairs causing debate and unrest.

With the bigger picture in mind, SME’s are constantly working hard at

sales and marketing strategies to ensure their survival and continued

growth.

This white paper aims to explain how we can help your business

grow by exploring some of the issues our partners tell us about and

the solutions we provide.

You’ll also be hearing directly from our partners themselves, as they

highlight some of their successes ranging from increasing web trac

by 500%, to expansion in the middle of an economic downturn.

So without further ado, here are the top ve ways to grow your

business this year.

Top Five Ways To Grow Your Business This Year.

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“The level of awareness raised for my

business has been fantastic. The number

of people that now access my website is

amazing, on the day the deal went live

we saw an unbelievable 80% increase in

trac!”

– Cath Wrigley,

Owner of Murthwaite Green Trekking Centre

“We have also found that the number of

customers visiting our website has

increased by 500% which is of fantastic

for our SEO, plus our overall exposure

has been greatly increased.”

– National Airport Parking

“At festival time our attendance went up

an astounding 63%, much of which I

attribute to the power of Groupon and

the fact that we’d created this new

community of now more than 7000

people.”

– Elliot Grove,

Founder of Raindance Film School

TIP: While a spike in web trac is a good indicator to tell you whether your marketing eorts are working, remember to maintain your activity

and content upload in order to continue building on your presence. Click here for guidance on how to create sparkling content.

#1 Boost Online Presence

What Our Partners Say

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#2 Gain Customer Loyalty

It’s no great business secret that delivering stellar customer service

will result in loyal customers. However, turning new customers into

repeat customers is one of the most common issues many of our

partners face when approaching us.

Not because they aren’t providing an excellent service already –

moreso because they can’t get the initial exposure to be able to

showcase their business to enough customers in the rst place.The less customers you have through your front door, the less

chance you have of wowing them and winning their loyalty.

By introducing the initial increased footfall and thus exposure for

your business, we provide you and your team with the opportunity

to delight your new customers with a great rst impression.

Which, as the old saying goes, counts for everything.

We also provide you with advice and guidance every step of the way

with our dedicated Partner Management team. So should you need

any help or advice with customer service or loyalty card schemes,we’re just a phone call away.

The Issue The Solution

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“Our rate of return customers has been

huge, 75%-80% of our clients would

return. Groupon has really helped the

business’s footfall, getting our name out

there.”

– Una O’Grady,

Manager of Elemis Spa

“I have had some people join the club as

a result of coming; they are coming on a

weekly basis now, so that’s fantastic.”

– Paul Piddington,

Vale of York Polo Manager and HPA Coach

“We must be doing something right

because over 75% of our Groupon

customers come back within the

next month.”

– Paula MacLeod-Johnstone,

Owner of The Chancel restaurant

TIP: While Groupon can provide the means for you to reach that greater exposure, the key to repeat business lies in giving your customers

an unforgettable experience so you stay top-of-mind for their next visit.

#2 Gain Customer Loyalty


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#3 Boost O-Peak Sales

If you’re a hotel or if your business is an outdoor activity, the

winter season can present itself as your biggest challenge when it

comes to ensuring customer bookings remain consistent.

In fact, most businesses experience o-peak lulls at some point.

For restaurants and beauty salons it may be mid-week, whereas for

retailers it may be following certain holiday periods; like after the

January sales when consumers are all spent (and partied) out.

Many hotels use Groupon to help increase occupancy during the

times that work for them. Similarly, we work with thousands of

restaurants, spas, leisure and events businesses who feature on

Groupon but use us during times benecial to them; so that we act

as a part of their marketing mix to help give their slow periods a

boost.


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“Last year would have really been a disaster without Groupon.

We sold 40,000 tickets when the weather was at its worst.

Business was still busy, and that is totally down to Groupon.”

– Steve Sampson,

Director of Paradise Wildlife Park

“They have been a fantastic way of getting more people booked in at

tricky mid-week times, which are much quieter. The amazing thing is

that the promotions have not just helped our hotel; they have also

given a boost to local tourism and the village community as a whole

with more visitors coming to the area.”

– Jo Doherty,

Reservations Manager at Balylin Lodge

TIP: Planning ahead is always the best way to ensure your marketing plan covers you from all angles. The more you’re able to forecast what

the time of year may bring (any big events or occasions that may have an impact on sales), the better you’ll be able to align your sales and

marketing eorts to counteract any potential uctuations.

#3 Boost O-Peak Sales


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#4 Increase Upsell

With an uncertain economic climate on the horizon, consumers are

becoming ever more careful with their disposable income.

Treats like dining out on a regular basis are becoming harder to

justify.

This means decisions whether to buy an extra glass of wine with

dinner, or a manicure with the full body massage, are a lot more

carefully scrutinised as they are considered a luxury.

Groupon oers a exible marketing solution, where you get to

choose how you promote your oer. This way, you are in full control

of how you structure your deal (and what you don’t include) to leave

room for oering upsell and cross sell.

We provide the means for your oer to be accessible to more

people; they are already getting an amazing experience for what

they’re paying for, leaving them more room to manoeuvre in termsof making that add-on purchase.

If you’re clever about what you oer and provide top-notch

customer service, you instantly increase your chances of upselling

to your customers.


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“On average we upsell about 70% of

Groupon customers. We don‘t sell

courses and operate a strict no

pressure policy. This approach has

encouraged over half of Groupon

customers to book follow-up sessions or

try other treatments that we oer.”

– Lorena Oberg,

Owner of Derma Eraze

“From our experience so far everyone is

using additional services during their stay

and are spending at least €80 extra per

visit.”

– Jo Doherty,

Reservations Manager at Balylin Lodge

“80% of our Groupon customers buy

something else from the menu. For the

£14 antipasti deal the average additional

spend is £20. That’s a 70% increase in

takings per Groupon table!”

– Paula MacLeod-Johnstone

Owner of The Chancel restaurant

TIP: Whatever you oer your customers, don’t forget to make them aware of any other special promotions you’re running. Alternatively, think

about oering them a discount for an add-on service or product; if you’re a restaurant, oer a discount on starters or desserts; if you’re a

spa, consider oering a special deal on extra treatments. For more customer service and upsell tips for you and your team, check out our

blog here.

#4 Increase Upsell


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#5 Aim High and Expand

There are myriad of reasons why SME’s nd it dicult to expand.

Most of these have been covered in the previous reasons why

businesses choose to feature on Groupon: lack of online presence,

poor marketing, lack of capital, and the inability to reach enough

customers to name but a few.

For businesses with a physical store, another reason is often

location; choosing where to expand to can be a dicult decision tomake without customer data to help.

As discussed, Groupon can assist when it comes to boosting online

and oine customer numbers. We have the numbers, the

knowledge, and the tools needed to get you new customers that you

can then impress and turn into repeat business.

When it comes to location choices, one such helpful tool comes in

the shape of our Merchant Center. It has the functionality to track

your customer demographics so you know who your customers areand where they are coming from.

For a decision like where to open your next store, this could be vital

information to help you succeed.


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https://merchants.groupon.co.uk/?utm_source=whitepaper-elq&utm_medium=referral&utm_campaign=topfiveimprovebusiness-whitepaperhttps://merchants.groupon.co.uk/?utm_source=whitepaper-elq&utm_medium=referral&utm_campaign=topfiveimprovebusiness-whitepaper


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“The business expansion that we’ve

experienced with Groupon has driven us

to be, I think, the biggest photography

school in Britain. We have a slight

presence in London, we’re looking at

opening in Dublin and Edinburgh, and we

will do that in partnership with Groupon.”

– Andrew Hill,

Director of Manchester Photographic

“We did not have a base for the training

academy, we were mobile; we wanted to

move on a national level and get the

courses out to the students directly –

and Groupon helped us do that… We

have moved from just being in London

now to Ireland, and we’re looking at Dubai

next year as well.”

– Attia Iqbal,

Director & Trainer of AZ London

“Owing to the amount of people that have

actually visited the site, bought a

voucher and come and own with us,

we‘ve managed to expand our business.

We‘ve actually bought another aircraft

now and are operating from another site

which we hope to do the same deal with

Groupon at that site as well.”

– Will Flanagan,

Business Owner, Blue Eye Aviation

TIP: Ensure you have a solid business plan if you want to expand. Important points to include are short and long term objectives, target

market, execution timescales, marketing methods, budget, and also resource. It’s fantastic if you get to the point where you’re ready to grow,

however it’s more important that you have your current set up rened and enough resources accounted for to be able to support your

growth. Head over to our blog for more tips on how to produce a good marketing plan.

#5 Aim High and Expand


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Conclusion

Traditionally Groupon has been thought of as a marketing solution

with one end goal: to get more new customers through your door.

I hope this article has given you a good idea of what else we can

achieve for you and how.

Our expert Business Consultants are here to help you craft a deal

structure to suit your needs, using an ROI calculator so you can see

what return your promotion can bring. We also work out your

capacity to ensure we don’t deliver more than you can handle.

Plus, you get a dedicated Partner Manager to support you everystep of the way.

They assist you with previewing your deal to make sure every detail is

right for you, help prep you and your team for launch, and are there

for you on launch day itself. In fact, any time you need us, we’ll be

there.

Of all the business issues our partners face when they come to us,

and all the ways in which we can help, increasing exposure is at the

heart of everything. This is our speciality. We get your business

in front of more of the right kinds of customers, so you have the

chance to increase your online awareness, boost your o-peak

hours, upsell to your customers, keep them coming back, and

eventually, expand your business.

To nd out what other business issues we have helped our partners

with, please head to our Success Stories page.

If you’d like to speak to a Business Consultant about a particular

issue we could help with, or have questions about how we can assist

with any of the aforementioned business issues, please ll in your

details on our Get Started page and we’ll be in touch.

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mycitydeal ltd. (t/a) Groupon | 1 Swan Lane | London, EC4R 3TN |UK

Want to talk to a Groupon Business Consultant? +44 203 510 2248

grouponworks.co.uk

Start Growing Your Business Now

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grouponworks top five ways to grow your business feb 2015

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