grow talks presentation final
TRANSCRIPT
Leveraging Disruptive Fundraising Technology Mark Organ, CEO of
@markorgan; Tweet #disruptive$
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About Influitive
Influitive helps B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps.
Who we are: Founded in 2010 HQ in Toronto, San Francisco Private, VC backed, >$11M raised
vv OVER $40M
Raised
OVER 100 Shareholders
I Have Raised Money In Many Forms
OVER 12 Rounds
#1 Critical Ingredient for Startup Success à Founders and Investors
CONVICTION
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How to get Conviction?
DEEP KNOWLEDGE
HARD WORK
NO SHORTCUTS
Bootstrappin’
CUSTOMERS FUND YOU
How to Bootstrap Your Business
1 CONVICTION
2 MICRONICHE
3 SERVICIZE
4 HIGH PRICES
5 SYSTEMATIC SCALE
Raising Money – Some tips
1 CONVICTION
2 BEAUTIFUL STORY
3 A. B. P. (ALWAYS BE PITCHING)
4 GET FEEDBACK & CONNECTIONS
5 FIRM, BUT COACHABLE
Raising Money: Convertibles
GREAT FOR EARLY ROUNDS Assume Cap & Discount
Rolling Closes
Variable Terms
Low Cost
Less Dilutive (if progress is FAST)
Many Investors Dislike
Options Unpriced
More Dilutive (if progress is SLOW)
Raising Money: VC / Series A/B
$ $ $, $ $ $ ,$ $ $
Intros & recruiting help
Long Lead Time
Herd-like Behaviour
Loss of Control
Overhead to Manage
Disruptive Trends in Fundraising: The Great Blurring
STAGE: A and SEED
ACTORS: ANGEL, SUPERANGEL & VC
GEOGRAPHY: SF/SV, Northeast, R.O.W
AngelList: Disruptive Fundraising Machine
AngelList: Disruptive Fundraising Machine
AngelList: Disruptive Fundraising Machine
Crushing it On AngelList
IT’S ‘LAUNCHY’: All systems go!
NEED A POSSE: Advisors, early investors, and recommenders
STYLE COUNTS: Design, pizzazz
Founders $25K-$100K
Putting It All Together How to Raise Money in 2013
F Friends, Family, Fools $250K-$500K Convertible
Start talking to microVC and quality angels
Putting It All Together How to Raise Money in 2013
F
FFF Seed Convert ~$250K-$1M
Seed Preferred ~$2M
Putting It All Together How to Raise Money in 2013
F
FFF Seed Convert ~$250K-$1M
Seed Preferred ~$2M
Series A/B $4M - $10M
Putting It All Together How to Raise Money in 2013
QUESTIONS?
Thanks For Your Attention!
@markorgan #disruptive$