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G R O W Y O U R

W I T H B E T T I N 2 0 2 1

2 0 - 2 2 J A N U A R Y 2 0 2 1

L O N D O N E X C E L

W E ’ R E P R O U D T O H A V E T H E S U P P O R T O F T H E U K ’ S

L E A D I N G E D U C A T I O N O R G A N I S A T I O N S :

BU SINESS

YOUR 2021 SNE AK PRE VIE W

E V E N M O R E L E A D E R S A N D D E C I S I O N

M A K E R S – I N T R O D U C I N G L E A R N I T

In 2021 Bett will be co-located with our partner event Learnit,

bringing together two crucial audiences of senior decision

makers, all those ready to disrupt the industry's entire

eco-system and build a better future for education.

M O R E TA R G E T E D S H O W C A S I N G A N D

S P E A K I N G O P P O R T U N I T I E S

Introducing seminars and demonstration workshops specific

to each show zone to support ROI including, Learning Tech,

Teaching Tech, Management Solutions, Education Show,

Equipment & Hardware, Global Showcase and Bett Futures.

1 - 2 - 1 M E E T I N G S W I T H U K B U D G E T H O L D E R S

Bett's Hosted Leaders Programme gives all Bett exhibitors

facilitated access to buyers covering K-12, Higher and Further

Education and reseller networks.

3 6 5 E N G A G E M E N T O P P O R T U N I T I E S W I T H

T H E B E T T C O M M U N I T Y

From new digital content and endless marketing opportunities

to year-round meet-ups, Bett's engagement plan ensures your

brand is seen by the right people at the right time.

A S H O R T E R , B U T E Q U A L LY

A C T I O N - PA C K E D S H O W

Bett 2021 will run Wednesday 20 - Friday 22 January with

extended hours giving you all the value of a 4-day event, whilst

helping you reduce your T&E costs.

L E A D E R S H I P @ B E T T S TA G E

The new Leadership @ Bett stage will cover the big picture

issues, policies and trends facing institutions at the highest

level - offering wider content and networking opportunities

for leaders across all education sectors.

B E T T I 2 0 - 2 2 J A N U A R Y 2 0 2 1 I L O N D O N E X C E L I W W W . B E T T S H O W . C O M

YOUR LE ADING EDUC ATION SHOW

A T B E T T W E B E L I E V E I N C R E A T I N G A B E T T E R F U T U R E

B Y T R A N S F O R M I N G E D U C A T I O N . O U R M I S S I O N I S T O

B R I N G T O G E T H E R P E O P L E , I D E A S , P R A C T I C E S A N D

T E C H N O L O G I E S S O T H A T E D U C A T O R S A N D L E A R N E R S

C A N F U L F I L T H E I R P O T E N T I A L .

Bett in London is the world’s largest education show. We have more

than 800 leading EdTech providers, 375+ influential industry speakers,

networking opportunities and thousands of new business leads.

Our large exhibition of education solutions is complemented with

interactive content theatres, an awards programme, a startup zone

showcasing the latest developments and a dedicated 1-2-1 meetings area.

This year we introduced new solution zones, including Learning Tech,

Teaching Tech, Management Solutions, Education Show, Equipment &

Hardware, Global Showcase and Bett Futures. In 2021, we are doing even

more to help visitors to get the best possible return on their time and

exhibitors to get the best possible return on their investment.

3 3 , 0 0 0 +attendees

1 2 3 +countries represented

9 0 %increase in senior leader audience YOY

3 0 %increase in Ministers of Education

8 0 0 +innovative EdTech companies exhibiting


HOW C AN BE T T HELP YOU?

8 8 %O F V I S I TO R SB E L I E V E B E T T I S I M P O R TA N T TO T H E I R I N S T I T U T I O N ’ S S U C C E S S

1 0 0 %O F P R I M A R Y A N DS E C O N D A R Y B U S I N E S SM A N A G E R S U S EE X H I B I T I O N S TO F I N DO U T A B O U T N E WE D U C AT I O N P R O D U C T S

B E T T P R O V I D E S Y O U W I T H T H E P L AT F O R M T O :

• Launch your product to the global education market

• Showcase your brand to education leaders

• Get feedback on your product direct from your customers

• Establish a route to market in a new region

• Meet qualified buyers in a 1-2-1 setting

• Build contacts and network with new and existing clients

M A K E B E T T 2 0 2 1 P A R T O F

Y O U R B R A N D M A R K E T I N G

S T R A T E G Y A N D M E E T

Y O U R T A R G E T M A R K E T

F A C E - T O - F A C E

8 2 %O F V I S I TO R S A G R E ET H AT B E T T I S T H EB E S T P L A C E TO L E A R NA B O U T E D U C AT I O NT E C H N O LO G Y

8 5 %O F V I S I TO R S C O M ETO B E T T TO D I S C O V E RN E W P R O D U C T S A N D S U P P L I E R S

5 3 %O F V I S I TO R S W E R E N E WTO T H E S H O W

6 9 %D O N OT AT T E N DA N Y OT H E RT R A D E S H O W S



SUPP ORT ING YOUR COMPANY ’S GR OW TH S TR ATEG Y

HOT TOPICS: • Transforming education from primary school to

higher education• The professional development of teachers in new

learning models• Challenges for the transformation of education:

the development of social-emotional skills• Artificial intelligence, data analysis and predictive

models applied in educational institutions

HOT TOPICS: • Artificial intelligence in HE/FE and the impact

on student retention• Using your current technology more effectively • Integration of new technology to comply with

current infrastructures • Student wellbeing • Teacher workload and retention

HOT TOPICS: • Building a culture of change to enable

digital transformation • Overcoming the skills gap and better

preparing students for the world of work • Updating the curriculum for the needs

of the 21st century student • Enhancing collaboration between

education, industry and governments • Assistive technologies and SEND

HOT TOPICS: • Teacher training for the new curriculum• Formative itineraries and distance

learning for high schools • Computational thinking• Innovation in higher education: new

methodologies• HE marked and regulation• Analytics and Learning Assessment

COMING S OON

2021

20 - 22 JANUARY 2021

LONDON

22 - 23 SEPTEMBER 2020

DUBAI

VISIT WWW.BE T TGLOBALSERIES.COM

12 - 15 MAY 2020

S AO PAULO

23 - 24 JUNE 2020

K UAL A LUMPUR

HOT TOPICS: • Coping with increasing class sizes • Making classrooms compatible with

EdTech• Training staff to use EdTech• Finding the time to install new platforms• Creating E-learning opportunities• Financial constraints faced by schools


YOUR HOS TED LE ADER S PR OGR AMME

“I FEEL THAT THE HOS TED LE ADER S

PR OGR AMME IS THE BE S T IMPR OVEMENT

TO BE T T F OR S OME T IME! THE HOS TED

LE ADER S PR OGR AMME G AVE ME

THE OPP ORT UNIT Y TO MEE T SENIOR

MANAGER S/DIREC TOR S OF KE Y

ORG ANIS ATIONS, IN A F OCUSED ONE TO ONE

SE S SION. A S A RE SULT WE HAVE MANAGED

TO PU T THE BUILDING BLOCK S TO T WO

NE W CONTR AC T S AND E S TABLISH T WO

PR OMISING LINE S OF ENQUIRY. I WOULD

CERTAINLY LIKE TO BE PART OF

THE PR OGR AMME NE X T YE AR! ”

John Adams, Operations Director, Lever Academy Trust

“ T HANK YOU F OR LE T TING ME BE PART OF THE

HOS TED LE ADER S PR OGR AMME, IT WA S GRE AT!

I WANTED TO LE T YOU KNOW THAT A S A RE SULT

WE HAVE ALRE ADY SIGNED UP WITH ONE OF THE

SUPPLIER S – THERE IS A GOOD CHANCE THAT I

WOULD HAVE JUS T WALKED PA S T THEIR S TALL AT

BE T T THINKING IT WA SN’T S OME THING WE ’D BE

INTERE S TED IN.”

Jo Gathern, School Business Manager, The Glebe Primary School(2000) Ltd, United Kingdom

S P A C E S A R E L I M I T E D

B O O K Y O U R P L A C E W H E N Y O U ' R E

R E - B O O K I N G Y O U R S T A N D F O R 2 0 2 1 .

M E E T I N G T H E R I G H T P E O P L E , A T T H E

R I G H T T I M E

Our programme is dedicated to creating meaningful connections

and building new relationships through a series of personalised,

face-to-face, 15-minute meetings between education leaders and

EdTech companies.

Each meeting is carefully curated by our dedicated Hosted

Leaders Programme Team and is based on both parties’ interests

and needs. We only match meetings where there is value for both

the buyer and the company. Spaces are limited and we reach full

capacity very early in the show cycle so please be sure to book

your place when you're re-booking your stand for 2021.

This initiative is invaluable and provides tangible ROI for both

you and the world's most inspiring education leaders. Whilst

onsite you will be able to witness these meetings taking place if

you aren't already part of the programme. The buzz is electric!

“I FEEL THAT THE HOS TED LE ADER S

PR OGR AMME IS THE BE S T IMPR OVEMENT

TO BE T T F OR S OME T IME! THE HOS TED

LE ADER S PR OGR AMME G AVE ME

THE OPP ORT UNIT Y TO MEE T SENIOR

MANAGER S/DIREC TOR S OF KE Y

ORG ANIS ATIONS, IN A F OCUSED ONE TO ONE

SE S SION. A S A RE SULT WE HAVE MANAGED

TO PU T THE BUILDING BLOCK S TO T WO

NE W CONTR AC T S AND E S TABLISH T WO

PR OMISING LINE S OF ENQUIRY. I WOULD

CERTAINLY LIKE TO BE PART OF

THE PR OGR AMME NE X T YE AR! ”

John Adams, Operations Director, Lever Academy Trust

Taking Place Next

To Bett In 2021

The World’s Event For Learning

1,000+ Attendees | 150+ Speakers | 60+ Countries

Get Involved TodayAt Learnit, we believe an event that unites the global learning community and leads an intellectually honest conversation

about the current state and future of learning, can revolutionise education, and ultimately change the world.

Our learning community of disruptors is inclusive, brave and does not bend to the status quo, it is united by a common goal to improve education outcomes globally. Learnit’s 150+ international speakers are selected based on merit, not pay-to-play.

Find out more about us at www.learnit.world and visit us at Bett 2021 where we will be co-located at The ExCel London.

THE EDUC AT ION SHOW @ BE T T

T H E E D U C AT I O N S H O W @ B E T T G I V E S S C H O O L L E A D E R S ,

B U S I N E S S M A N A G E R S A N D T E A C H E R S T H E B E N E F I T

O F S AV I N G T I M E A N D E N E R G Y, B Y B E I N G A B L E T O

P U R C H A S E A L L T H E E S S E N T I A L S F O R S C H O O L S U C C E S S

I N O N E P L A C E .

With access to over 33,000 attendees, The Education Show @ Bett is a truly unique opportunity for resource and solution providers to:

• Win serious business through meeting more leaders and decision makers than at any other education event

• Expand brand reach through exposure to the largest gathering of education professionals and institutions

• Access new markets by meeting international buyers attending from over 146 countries worldwide

A R E F R E S H E D E D U C A T I O N S H O W W I L L B E R E T U R N I N G

T O B E T T 2 0 2 1 . S I T T I N G I N S I D E B E T T I T S E X T E N D E D

O F F E R W I L L I N C L U D E H U N D R E D S O F S U P P L I E R S .


YOUR GLOBAL BE T T SHOW S

T HE W ORL D ’ S L E A DING E D T E C H E V E N T

EDTECH INNOVATION FOR THE MIDDLE EAST & AFRIC A

THE MOST IMPORTANT EDTECH GATHERING IN ASIA

REVOLUTIONISING EDTECH IN LATIN AMERICA

TRANSFORMING LEARNING THROUGH EDTECH

33,000+ attendees

2,400+ attendees

2,350+ attendees

1,700+ attendees

20,000+ attendees

800+ exhibitors

80+ exhibitors

50+ exhibitors

60+ exhibitors

270+ exhibitors

1,314 global government organisations and ministers

54% of visitors were decision makers

47% of visitors were leaders

55 ministry of education representatives

115 government institutions attended the event

90% increase in senior leaders

25 government organisations represented

24% increase in attendees YOY

77% regional attendees

78% of visitors were senior management or higher

123+ countries represented

53 countries represented




20 - 22 JANUARY 2021

LONDON

22 - 23 SEPTEMBER 2020

DUBAI

23 - 24 JUNE 2020

K UAL A LUMPUR

COMING S OON

2021

12 - 15 MAY 2020

S AO PAULO

I N 2 0 2 0 T H E S E R I E S W I L L B E A D D R E S S I N G S I X

G L O B A L T H E M E S

1 . I N N O V A T I O N

2 . W E L L B E I N G

3 . E M P O W E R I N G T E A C H I N G

A N D L E A R N I N G

4 . F U T U R E T E C H

5 . S K I L L S

6 . I N C L U S I O N

VISIT WWW.BETTGLOBALSERIES.COM


SP ONS OR SHIP OPP ORT UNITIE S AT BE T T UK

B Y S P O N S O R I N G B E T T, Y O U C A N L E V E R A G E T H E P O W E R O F O U R

W O R L D - L E A D I N G E V E N T, A C C E S S I N G T H E L A R G E S T G AT H E R I N G O F

T H E G L O B A L E D U C AT I O N C O M M U N I T Y A N D U T I L I S I N G O U R S T R O N G

C O N N E C T I O N T O L E A D E R S .

Propel your brand and grow your business through building new contacts and forming

relationships with educators, institution leaders, policy-makers and resellers.

T H O U G H T L E A D E R S H I P &

D E M O N S T R AT I O N S

F R O M £ 3 , 6 7 5

Theatre Session With limited opportunities to be part of our world-class content programme

Tech in Action Show off your product’s capability in these demonstration sessions

D I G I TA L E X P O S U R E

F R O M £ 5 , 7 7 5

Solus Email Expand your digital reach to a targeted audience of educators

Banner on website Incorporate your brand into the Bett website

Hosted Web Page Generate leads fast with your own page on our website

Editorial Article Have your own article on the Bett website, with promotion on social media

Marketing 365 Packages Bespoke packages that promote your brand on the most relevant channels

Bett Podcast Connect your brand directly with this engaged audience

B R A N D I N G

F R O M £ 2 1 , 0 0 0

Event Zone and Feature Sponsorship Prominent branding to your most relevant audience

Registration Position your brand right at the start of the Bett visitor journey

Lanyards Have a lasting impression on visitors

Show Bag Transport your brand around the floor

VIP & Speaker Lounge Showcase your brand to the industry’s most important buyers and decision-makers

Bett Awards Bolster your credibility with the Awards

N E T W O R K I N G

F R O M £ 1 0 , 5 0 0

Private Receptions Sponsor invite-only breakfasts, lunches and drinks receptions

Party Sponsor Help us host a party to remember in 2021

Private Meeting Room A private space to engage with customers

L E A D G E N E R AT I O N

F R O M £ 2 , 5 0 0

Hosted Leaders Programme Access 1-2-1 meetings with buyers to grow your business

BE SP OKE PACK AGE S

We have designed a range of

packages with flexibility in mind.

Can’t see something that captures

your eye? Contact one of Bett's

Account Managers for your own

bespoke package.


TALK TO T HE TE AM

REMI TOYOBO NEW BUSINESS T: +44 203 545 9751E: [email protected]

MAX OLIVER RETURNING CUSTOMERST: +44 203 545 9816E: [email protected]

AYO BAMIDELE EDUCATION SHOWT. +44 (0) 203 545 9782E. [email protected]

“ W E CO N S I DE R I T T H E E S S E N T I A L M A RK E T I NG TO O L F O R O U R

E D U C AT I O N A L B US I N E S S . I T A L LO W S YO U TO S PE A K TO T H E PEOPL E

W H O M AT T E R FA C E-TO - FA C E A N D H E L P S S T RE NG T H E N T R A D I NG

RE L AT I O N S HI P S A N D F O R G I NG N E W B US I N E S S OPP O R T U N I T I E S .”

Wayne Thomas Operations Director Hills Components Ltd, United Kingdom

W H AT E V E R Y O U R O B J E C T I V E S A R E F O R 2 0 2 1 , W E C A N H E L P C R E AT E A B E S P O K E E V E N T E X P E R I E N C E W H I C H P U T S Y O U R C O M PA N Y ’ S N E E D S F I R S T.

For more information on how you can showcase your brand at Bett, please get in touch with one of our team:


S E E Y O U I N

2021

2 0 - 2 2 J A N U A R Y 2 0 2 1

L O N D O N E X C E L

grow your business - bettpropel your brand and grow your business through building new contacts and...

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